AI Chatbots: An Evolving Trend in Brand Marketing

LONDON,UK — July 16, 2017.  Chatbots, software used to simulate text-based business-to-consumer conversations, have grown considerably smarter in recent years with the ongoing advances in artificial intelligence and are fast becoming an effective marketing tool for some of the world’s biggest brands. Brands like Starbucks, Pizza Hut, and Bank of America are all making the […]

Financial services brands fail to address millennials on social media

NEW YORK, NY — July 12, 2017.  A report by L2 Inc, a business intelligence firm, has found that financial services brands have been slow to acknowledge the changing times and adapt their communication channels for the incoming generation of digital natives. According to the report, only 60 percent of leading wealth management companies have extended […]

L2 Report Identifies Key Components to a Successful Video Marketing Strategy

NEW YORK, NY — June 29, 2017. Digital benchmarking firm L2 Inc analyzed 60,000 videos and 293 video campaigns for 201 brands across activewear, auto, beauty, consumer electronics, CPG, fashion, financial services, retail, travel, and identified key components that brands must take into consideration when creating and distributing video marketing content for optimal impact. Despite the […]

Top 5 Marketing Platforms to Reach Out to Social Media Influencers

Forget about Hollywood stars—nowadays, brands are going after social media celebrities for advertising campaigns. The rise of social media networks like Instagram, Snapchat, Facebook, YouTube, Twitter and Quora have birthed influencers with major followings and companies want to cash in on their popularity. Influencer marketing platforms such as Niche, TapInfluence or FameBit spotted a new trend […]

A New Approach to Measuring How Brands Are Portrayed On Social Media

NEW YORK, NY — June 9, 2017. Scientists propose a “visual listening in” approach to measuring how brands are portrayed on social media, by mining visual content posted by users. With the rapidly growing amount of visual brand-related content consumers create on social media, images are a promising tools for marketers, designers and brand managers to track […]

5 Great Examples of Successful Social Commerce Websites

What is Social Commerce? Social commerce is a relatively new scientific field that involves several professional and academic disciplines.Although social commerce refers to e-commerce transactions delivered via social media, there is no agreed-upon definition or description of the content and boundaries of the social commerce area. The “misconception” of Social Commerce There is a common […]