“People say that entrepreneurs are geniuses who are wonderful at finding new ways to make money. When you look at a list of successful entrepreneurs, you often find only people who were able to exploit their wisdom to beat the market,” wrote economist Tyler Cowen. By “wisdom,” Cowen seems to be referring to epigrammatic imagery, […]
Category Archives: Strategy
How To Start A Podcast And Develop An Audio-Content Strategy
With podcasts on the rise and Google investing in doubling the amount of listeners worldwide, it’s a pretty great time to invest in starting a podcast. But, how to start a podcast? It comes in handy when you have something to say about your niche, but that’s something you have to figure out for yourself. […]
The Best Online Marketing Tools For Digital Marketers In 2018
As a digital marketer or growth hacker you will need to stay up to speed with pretty much everything online marketing related. As much as reading will develop certain knowledge, getting hands on with tooling always feels better than just reading about. It does not hurt either that tooling is becoming more and more important, […]
SEO in 2018: a content marketing universe?
“SEO is dead”. It’s an overused saying (and clickbait title on LinkedIn) to fire up a discussion. SEO has been dead for a while now, according to Forbes since 2013, Entrepreneur since 2016 and mostly every other tech blog that needed clicks since 2010. It’s a discussion that mostly leads to the conclusion that SEO […]
7 Immersive pop-ups and branding activations that built lasting impressions
To put it simply, branding activations—also known as experiential marketing—is the strategy of using events to reach your target audience in-person. In general, brands are adopting physical pop-up events in large numbers, with 79 percent planning to use it more in the coming years and 67 percent saying it’s an effective marketing strategy. And it’s […]
How Netflix’s ‘Stranger Things’ is breaking marketing boundaries
Last year, Netflix and Stranger Things took the world by storm when the first season took binge-watchers to the 1980s small-town Indiana and introduced them to a Stand By Me-esque band of kids who get wrapped up in the supernatural and a shady cover-up by secretive government agents. Currently, Stranger Things has a grasp on […]
7 marketing strategies behind Donald Trump’s success
Regardless of the politics surrounding the man, Donald Trump built a real estate empire and then, against almost all the odds, catapulted to the most powerful job in the world, thanks in large part to his exceptional ability to market his brand and himself. 1. There’s no such thing as bad publicity While it’s certainly […]
Effectively Branding in the Age of Social Media Influencers
Many brands find navigating the influencer marketing landscape to be relatively difficult due to the novelty of this new marketing concept. As a result, we discuss three most fundamental techniques and strategies for effective branding on various social media platforms. 1. Metrics and data Social media influencer landscape seems like the Wilde West of marketing. […]
10 Ways Brands Can Boost Their Gen Z Marketing
A slew of recently published studies shed light on how brands can reach out to Gen Z consumers (typically defined as individuals born after 1995). In particular, the findings provide key insights on Gen Z’s spending and shopping habits, their brand loyalties and engagement, and the best marketing strategies to reach them. Although Gen Z […]
Native Ads Resulting in Higher Brand Recognition and Click-through Rate,Study Finds
ANN ARBOR, MI — July 29, 2017. A study conducted by Associate Professor of Marketing Anocha Aribarg and Assistant Professor Eric Schwartz at the University of Michigan, found that Native ads can capture greater attention, resulting in higher brand recognition and click-through rate. Recent developments in regulatory and industry practice have raised questions regarding native advertising’s ethics […]