“SEO is dead”. It’s an overused saying (and clickbait title on LinkedIn) to fire up a discussion. SEO has been dead for a while now, according to Forbes since 2013, Entrepreneur since 2016 and mostly every other tech blog that needed clicks since 2010. It’s a discussion that mostly leads to the conclusion that SEO […]
To put it simply, branding activations—also known as experiential marketing—is the strategy of using events to reach your target audience in-person. In general, brands are adopting physical pop-up events in large numbers, with 79 percent planning to use it more in the coming years and 67 percent saying it’s an effective marketing strategy. And it’s […]
Last year, Netflix and Stranger Things took the world by storm when the first season took binge-watchers to the 1980s small-town Indiana and introduced them to a Stand By Me-esque band of kids who get wrapped up in the supernatural and a shady cover-up by secretive government agents. Currently, Stranger Things has a grasp on […]
Regardless of the politics surrounding the man, Donald Trump built a real estate empire and then, against almost all the odds, catapulted to the most powerful job in the world, thanks in large part to his exceptional ability to market his brand and himself. 1. There’s no such thing as bad publicity While it’s certainly […]
Many brands find navigating the influencer marketing landscape to be relatively difficult due to the novelty of this new marketing concept. As a result, we discuss three most fundamental techniques and strategies for effective branding on various social media platforms. 1. Metrics and data Social media influencer landscape seems like the Wilde West of marketing. […]
A slew of recently published studies shed light on how brands can reach out to Gen Z consumers (typically defined as individuals born after 1995). In particular, the findings provide key insights on Gen Z’s spending and shopping habits, their brand loyalties and engagement, and the best marketing strategies to reach them. Although Gen Z […]
