Scientific Studies and Research
in-depth Stories
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LONDON,UK — July 16, 2017. Chatbots, software used to simulate text-based business-to-consumer conversations, have grown considerably smarter in recent years with the ongoing advances in artificial intelligence and are fast becoming an effective marketing tool for some of the world’s biggest brands. Brands like Starbucks, Pizza Hut, and Bank of America are all making the […]
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SEATTLE, WA — August 3, 2017. Two new patents filed by Amazon shine a light on the e-commerce giant’s ambitions with the emerging technology of augmented reality and how it can be used to revolutionize online shopping. The two patented technologies, “Augmented Reality Presentation” and “Forming a Representation of an Item with Light,” would essentially allow […]
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Influencers are charging more, but is it money well-spent? Influencer marketing is big business — and it’s only getting bigger. According to a survey by Tomoson, influencer marketing is the fastest growing online customer acquisition channel, and a survey by Linqia shows that 48% of marketers plan on increasing their influencer marketing budgets in 2017. […]