Here are seven take-aways for successful brand building, inspired by some of the rising fashion brands featured on Harper’s Bazaar.
- Find Your Unique Selling Proposition (USP)
Take a leaf out of FFORME’s book. This brand, launched by industry veterans Paul Helbers, Laura Vazquez, and tech entrepreneur Nina Khosla, is not just about fashion, but foundations. Their architecture-inspired label celebrates the female form with a capsule wardrobe of modular layering pieces. What’s your brand’s USP?
- Tell Your Story
Edvin Thompson, the New York-based designer behind Theophilio, uses his runway to tell personal stories. His collections are a vibrant homage to his cultural heritage, featuring elements reminiscent of Caribbean festivals. What’s the story behind your brand?
- Embrace Sustainability
Conner Ives, a London-based American designer, takes a slower approach to fashion, working almost exclusively with deadstock fabric and upcycled vintage clothing. Sustainability is not just a trend, but a necessity in today’s fashion industry. How will your brand contribute to a more sustainable future?
- Incorporate Your Heritage
Sukeina, a brand by designer Omar Salam, uses intricate West African braiding techniques in their New York-made pieces. Salam’s personal history and heritage are a significant source of inspiration for his designs. How can your heritage influence your brand?
- Innovation is Key
Dauphinette designer Olivia Cheng is an expert at turning unconventional materials into truly surreal articles of clothing. Her garments are couture-like in their intricacy and often feature found objects quilted into clear sheets of recycled PVC. How can your brand push the boundaries of conventional fashion?
- Celebrate Diversity
Priya Ahluwalia, a London-based designer, incorporates elements of her Indian and Nigerian heritage into her designs through beading, embroidery, and bright colors. Her brand, Ahluwalia, is part of a new wave of female designers changing menswear as we know it. How will your brand celebrate and embrace diversity?
- Stay True to Your Vision
Palmier designer Ling Arnold doesn’t do pants. After a decade in finance, she made a career change and started a brand that focuses on skirts and dresses in delicate fabrics. Her vision is clear and uncompromising. What’s your vision for your brand?
Starting a clothing brand is a journey filled with creativity, challenges, and immense satisfaction. Remember, every successful brand started with an idea and a passion. So, if you’re thinking of starting a clothing brand, take these lessons to heart, and let your creativity shine.