Snapchat’s Redesign Causes Stock To Drop

Snapchat users aren’t happy. And it shows. Shares in Snap, Snapchat’s parent company, hit a record low after revealing its results for the first quarter of 2018, warning investors of “substantial decelerating growth” in Q2. After releasing the numbers for the first quarter, Snap’s share price fell as low as $11.50, trading about 17% below […]

With an eye on food & grocery sector, Alibaba buys stake in Sun Art Retail

In yet another bold move, the Chinese e-commerce conglomerate, Alibaba, invested $2.88 billion to buy 36.16% stake in Sun Art Retail which is a major offline retailer in China. In what can be seen as its latest strategic move, Alibaba puts into practice its new approach to retail marketing. According to the company, the group […]

Top 10 tools to create video explainers and boost your social media marketing

Popular social media publishers such as Tech Insider, Tasty, NowThis, Buzfeed and many other business pages on Facebook produce highly engaging and widely popular explainer videos every single day. They have set a new high standard that many new businesses on social media are struggling to live up to it and are doomed to spend […]

Harnessing the Advantages of Artificial Intelligence (AI) in the Retail Sector

Artificial Intelligence has forever been the term that people associated with Hollywood movies. Today, with the latest discoveries in the field of Artificial Intelligence, its applications in various segments are taking all industries by storm and that includes the retail sector. Now, you either live with AI or you just ‘leave’ the ‘show’. AI is […]

Bitcoin,Litecoin,Ripple: first-ever study sheds new light on cryptocurrency’s volatility

A new study from the universities of Dublin and Chelmsford (UK) examined the return and volatility transmission across three cryptocurrencies,- Bitcoin, Ripple, Litecoin, and gold, bond, equities and the global volatility index (VIX). According to the study from Shaen Corbet, Andrew Meegan, Charles Larkin, Brian Lucey and Larisa Yarovaya this is the first study that […]

7 Immersive pop-ups and branding activations that built lasting impressions

To put it simply, branding activations—also known as experiential marketing—is the strategy of using events to reach your target audience in-person. In general, brands are adopting physical pop-up events in large numbers, with 79 percent planning to use it more in the coming years and 67 percent saying it’s an effective marketing strategy. And it’s […]

How Netflix’s ‘Stranger Things’ is breaking marketing boundaries

Last year, Netflix and Stranger Things took the world by storm when the first season took binge-watchers to the 1980s small-town Indiana and introduced them to a Stand By Me-esque band of kids who get wrapped up in the supernatural and a shady cover-up by secretive government agents. Currently, Stranger Things has a grasp on […]