Snapchat users aren’t happy. And it shows. Shares in Snap, Snapchat’s parent company, hit a record low after revealing its results for the first quarter of 2018, warning investors of “substantial decelerating growth” in Q2. After releasing the numbers for the first quarter, Snap’s share price fell as low as $11.50, trading about 17% below […]
Category Archives: Advertising
The Best Online Marketing Tools For Digital Marketers In 2018
As a digital marketer or growth hacker you will need to stay up to speed with pretty much everything online marketing related. As much as reading will develop certain knowledge, getting hands on with tooling always feels better than just reading about. It does not hurt either that tooling is becoming more and more important, […]
7 Immersive pop-ups and branding activations that built lasting impressions
To put it simply, branding activations—also known as experiential marketing—is the strategy of using events to reach your target audience in-person. In general, brands are adopting physical pop-up events in large numbers, with 79 percent planning to use it more in the coming years and 67 percent saying it’s an effective marketing strategy. And it’s […]
How Netflix’s ‘Stranger Things’ is breaking marketing boundaries
Last year, Netflix and Stranger Things took the world by storm when the first season took binge-watchers to the 1980s small-town Indiana and introduced them to a Stand By Me-esque band of kids who get wrapped up in the supernatural and a shady cover-up by secretive government agents. Currently, Stranger Things has a grasp on […]
5 pitch-perfect inclusive marketing advertisements
When you boil it down, marketing is first and foremost about demographics—or how to message your service or product to specific groups or audiences. But as our society becomes more open and inclusive, so should our marketing strategies. Inclusive marketing—a repudiation of the use of tired and lazy stereotypes to reach out to groups of […]
How Augmented Reality is shaking up the product packaging industry
In the past few years, Augmented Reality has made huge strides in becoming more mainstream — Pokémon Go took the world by storm and brands like Sephora and Warby Parker successfully utilized it to market their products to consumers. Even more recently, Apple showed off its soon-to-be-released iPhone X, with its many built-in AR technologies, […]
How video ads on Facebook,Amazon and YouTube are taking over online advertising
In recent years, the biggest shift in the digital sphere has, without a doubt, been the domination of video across the internet. Digital video now accounts for 74 percent of all online traffic and over 55 percent of people watch online videos every day. Among the younger generations of consumers, online video — especially mobile — […]
TopVid offers new platform to create Facebook Video Ads with ease
TopVid, a new automated ad builder, offers brands the ability to easily create engaging video ads to promote products or services on social media. A new ad builder has a variety of pre-built e-commerce, product showcase, mobile app and video text templates allowing users to create video material for marketing campaigns. “We are building TopVid because we […]
Report: Brands Are Slowly Warming Up to Facebook Live
NEW YORK, NY — August 1, 2017. L2 Inc, digital benchmarking firm based in New York, released its report titled “Video: Live”, which found that over 4 percent of Facebook videos posted in June 2017 by analyzed brands were live, up from 1 percent in August 2016. Live video is a fast-growing feature on many social media platforms. […]
10 Influencer Marketing Tools to Amp Up Your Social Media Presence
July 31, 2017. Influencer marketing has grown at a staggering rate over the past few years and looks primed to become the primary marketing strategy for businesses, both large and small, as more and more companies look to build their brand reputation and stay competitive in the social media age. Nowadays, celebrities, Instagram stars, and […]