To put it simply, branding activations—also known as experiential marketing—is the strategy of using events to reach your target audience in-person. In general, brands are adopting physical pop-up events in large numbers, with 79 percent planning to use it more in the coming years and 67 percent saying it’s an effective marketing strategy. And it’s […]
Last year, Netflix and Stranger Things took the world by storm when the first season took binge-watchers to the 1980s small-town Indiana and introduced them to a Stand By Me-esque band of kids who get wrapped up in the supernatural and a shady cover-up by secretive government agents. Currently, Stranger Things has a grasp on […]
When you boil it down, marketing is first and foremost about demographics—or how to message your service or product to specific groups or audiences. But as our society becomes more open and inclusive, so should our marketing strategies. Inclusive marketing—a repudiation of the use of tired and lazy stereotypes to reach out to groups of […]
In the past few years, Augmented Reality has made huge strides in becoming more mainstream — Pokémon Go took the world by storm and brands like Sephora and Warby Parker successfully utilized it to market their products to consumers. Even more recently, Apple showed off its soon-to-be-released iPhone X, with its many built-in AR technologies, […]
In recent years, the biggest shift in the digital sphere has, without a doubt, been the domination of video across the internet. Digital video now accounts for 74 percent of all online traffic and over 55 percent of people watch online videos every day. Among the younger generations of consumers, online video — especially mobile — […]
TopVid, a new automated ad builder, offers brands the ability to easily create engaging video ads to promote products or services on social media. A new ad builder has a variety of pre-built e-commerce, product showcase, mobile app and video text templates allowing users to create video material for marketing campaigns. “We are building TopVid because we […]
