Native Ads Resulting in Higher Brand Recognition and Click-through Rate,Study Finds

ANN ARBOR, MI — July 29, 2017.  A study conducted by Associate Professor of Marketing  Anocha Aribarg and Assistant Professor Eric Schwartz  at the University of Michigan,  found that Native ads can capture greater attention, resulting in higher brand recognition and click-through rate. Recent developments in regulatory and industry practice have raised questions regarding native advertising’s ethics […]

As Amazon’s Advertising Platform Grows,Marketers and Brands Look to Make the Switch

SEATTLE, WA — July 23, 2017. Amazon Advertising Platform (AAP), which launched in 2014, is fast becoming a viable and lucrative option for brands trying to promote and increase the sales of their products. Often overlooked by companies who focus their marketing dollars on conventional advertising platforms like Google and Facebook, Amazon Advertising Platform’s success […]