Flippa is to launch a new Amazon FBA marketplace, allowing buyers to view Amazon FBA businesses for sale and for sellers to quickly list their asset for sale in front of over 600,000 buyers. Amazon FBA marketplace is just one of many platform features, that will be available to Flippa’s users. “Users have been able […]
July 31, 2017. Influencer marketing has grown at a staggering rate over the past few years and looks primed to become the primary marketing strategy for businesses, both large and small, as more and more companies look to build their brand reputation and stay competitive in the social media age. Nowadays, celebrities, Instagram stars, and […]
ANN ARBOR, MI — July 29, 2017. A study conducted by Associate Professor of Marketing Anocha Aribarg and Assistant Professor Eric Schwartz at the University of Michigan, found that Native ads can capture greater attention, resulting in higher brand recognition and click-through rate. Recent developments in regulatory and industry practice have raised questions regarding native advertising’s ethics […]
NEW YORK, NY — July 27, 2017. A new report on how brands are deploying videos on their sites found that although brands understand the importance of video and utilize it at a high rate, they often lack in developing a seamless user experience and frequently fail to connect videos with points of purchase. The findings […]
SEATTLE, WA — July 23, 2017. Amazon Advertising Platform (AAP), which launched in 2014, is fast becoming a viable and lucrative option for brands trying to promote and increase the sales of their products. Often overlooked by companies who focus their marketing dollars on conventional advertising platforms like Google and Facebook, Amazon Advertising Platform’s success […]
WASHINGTON, DC — July 17, 2017. The latest research by digital commerce consultancy firm, Salmon, has revealed that as much as two-fifths (37%) of the total online spend is now made through Amazon, rising even higher amongst those in the US (57%). According to the report, these figures are skewed heavily by the large number […]
