Important and interesting extracts from the Internet Health Report (2018)

An important read: The Internet Health Report is a report about our experience with the internet from a human point of view. The main question: How healthy is the internet as we know it? Mozilla’s new initiative issues a report with an open source compilation of data, research and stories to show how and where […]

E-commerce will outpace in-store spending for first time ever this holiday season

E-commerce is set to surpass yet another significant milestone in the world of retail. For the first time ever, holiday shoppers will spend more on e-commerce sites than they will in brick-and-mortar stores, according to a recent study. The survey, conducted by Deloitte, found that consumers will spend 51 percent of their budget online and […]

The most relevant brands in 2017 and what marketers can learn from them

Connect us, entertain us, and inspire us. Brands that are able to do these three things effectively reign supreme when it comes to market relevance, according to the Prophet Brand Relevance Index. The report surveyed 13,500 Americans to rank 275 brands across 75 industries in order to discern what brands are the most relevant in […]

10 Ways Brands Can Boost Their Gen Z Marketing

A slew of recently published studies shed light on how brands can reach out to Gen Z consumers (typically defined as individuals born after 1995). In particular, the findings provide key insights on Gen Z’s spending and shopping habits, their brand loyalties and engagement, and the best marketing strategies to reach them. Although Gen Z […]

Report: 87% of Brands Use Video, but Viewability and Implementation are Lacking

NEW YORK, NY — July 27, 2017. A new report on how brands are deploying videos on their sites found that although brands understand the importance of video and utilize it at a high rate, they often lack in developing a seamless user experience and frequently fail to connect videos with points of purchase. The findings […]

57% of U.S. consumer online spend is now made through Amazon

WASHINGTON, DC — July 17, 2017. The latest research by digital commerce consultancy firm, Salmon, has revealed that as much as two-fifths (37%) of the total online spend is now made through Amazon, rising even higher amongst those in the US (57%). According to the report, these figures are skewed heavily by the large number […]

L2 Report Identifies Key Components to a Successful Video Marketing Strategy

NEW YORK, NY — June 29, 2017. Digital benchmarking firm L2 Inc analyzed 60,000 videos and 293 video campaigns for 201 brands across activewear, auto, beauty, consumer electronics, CPG, fashion, financial services, retail, travel, and identified key components that brands must take into consideration when creating and distributing video marketing content for optimal impact. Despite the […]

FTC blows the whistle on ‘get-rich-quick’ scheme

WASHINGTON, DC — June 27, 2017. The U.S. Federal Trade Commission put a stop to a ‘get-rich-quick’ scheme that allegedly lured consumers with a supposedly personalized “Business Coaching Program”.  According to the FTC, defendants behind the alleged scam have agreed to be banned from selling shady investment products and settle Federal Trade Commission charges in a deceptive telemarketing scheme that took […]

E-commerce Market in Europe expected to reach €602 billion in 2017

European e-commerce sales is expected to reach €602 billion in 2017, a report from Ecommerce Foundation claims. According to the same report, e-commerce growth in Europe is declining (down by 7,63% since 2010), but remains strong, with 13.62% growth in 2017. “The ongoing strength of electronic commerce and industry innovation will fuel further growth in electronic payment […]

Report: Half of US consumers embrace cross-border shopping

Atlanta, GA — June 13, 2017.  A new customer experience study from UPS has found that 47% percent of U.S. consumers have made a purchase from an overseas merchant in 2017. 36% said they wanted unique products, not available on the domestic U.S. market, while most online shoppers cite lower overseas prices as a main incentive for making […]