Starbucks just announced that its original content series, Upstanders, will be returning October 10th for its second season. With new content partners Amazon Prime Video and Audible, Upstanders Season 2 features eleven stories, in video and audiobook form, about everyday Americans who are doing extraordinary and courageous things to create positive change in their communities. […]
Regardless of the politics surrounding the man, Donald Trump built a real estate empire and then, against almost all the odds, catapulted to the most powerful job in the world, thanks in large part to his exceptional ability to market his brand and himself. 1. There’s no such thing as bad publicity While it’s certainly […]
Brands are migrating investment in site direct-to-consumer e-commerce features to merchandising efforts on major retailer platforms such as Amazon or Best Buy, a new research has found. According to the newly-released L2 Inc consumer electronics report, over the last three years, 13 percent of L2 Index brands have removed direct-to-consumer e-commerce functionality from their brand […]
Amazon has developed a new AI system that will allow it to predict and potentially help shape the latest trends in fashion. The machine learning system, built by Amazon’s developers, will analyze social media posts and the limited information they offer — like clothing tags or labels — to determine what is fashionable or soon to […]
Many brands find navigating the influencer marketing landscape to be relatively difficult due to the novelty of this new marketing concept. As a result, we discuss three most fundamental techniques and strategies for effective branding on various social media platforms. 1. Metrics and data Social media influencer landscape seems like the Wilde West of marketing. […]
A slew of recently published studies shed light on how brands can reach out to Gen Z consumers (typically defined as individuals born after 1995). In particular, the findings provide key insights on Gen Z’s spending and shopping habits, their brand loyalties and engagement, and the best marketing strategies to reach them. Although Gen Z […]
