Brands : All Articles

Starbucks teams up with Amazon Video Direct for Upstanders Season 2

Starbucks just announced that its original content series, Upstanders, will be returning October 10th for its second season. With new content partners Amazon Prime Video and Audible, Upstanders Season 2 features eleven stories, in video and audiobook form, about everyday Americans who are doing extraordinary and courageous things to create positive change in their communities. […]

7 marketing strategies behind Donald Trump’s success

Regardless of the politics surrounding the man, Donald Trump built a real estate empire and then, against almost all the odds, catapulted to the most powerful job in the world, thanks in large part to his exceptional ability to market his brand and himself. 1. There’s no such thing as bad publicity While it’s certainly […]

Brands are ditching direct-to-consumer ecommerce model

Brands are migrating investment in site direct-to-consumer e-commerce features to merchandising efforts on major retailer platforms such as Amazon or Best Buy, a new research has found. According to the newly-released L2 Inc consumer electronics report, over the last three years, 13 percent of L2 Index brands have removed direct-to-consumer e-commerce functionality from their brand […]

Amazon develops new AI that can predict the latest fashion trends

Amazon has developed a new AI system that will allow it to predict and potentially help shape the latest trends in fashion. The machine learning system, built by Amazon’s developers, will analyze social media posts and the limited information they offer — like clothing tags or labels — to determine what is fashionable or soon to […]

Effectively Branding in the Age of Social Media Influencers

Many brands find navigating the influencer marketing landscape to be relatively difficult due to the novelty of this new marketing concept. As a result, we discuss three most fundamental techniques and strategies for effective branding on various social media platforms. 1. Metrics and data Social media influencer landscape seems like the Wilde West of marketing. […]

10 Ways Brands Can Boost Their Gen Z Marketing

A slew of recently published studies shed light on how brands can reach out to Gen Z consumers (typically defined as individuals born after 1995). In particular, the findings provide key insights on Gen Z’s spending and shopping habits, their brand loyalties and engagement, and the best marketing strategies to reach them. Although Gen Z […]

5 Niche Product Packaging Trends to Elevate Your Brand

August 9, 2017 — Packaging is a critical aspect of the marketing offer, with many implications for the multi-sensory customer experience. It can affect attention, comprehension of value, perception of product functionality, and also consumption, with important consequences for consumer experience and response. Thus, while it was once viewed as being useful only for product preservation and logistics, package design has evolved […]

Native Ads Resulting in Higher Brand Recognition and Click-through Rate,Study Finds

ANN ARBOR, MI — July 29, 2017. A study conducted by Associate Professor of Marketing Anocha Aribarg and Assistant Professor Eric Schwartz at the University of Michigan, found that Native ads can capture greater attention, resulting in higher brand recognition and click-through rate. Recent developments in regulatory and industry practice have raised questions regarding native advertising’s ethics […]