Starbucks teams up with Amazon Video Direct for Upstanders Season 2
Starbucks just announced that its original content series, Upstanders, will be returning October 10th for its second season.…
7 marketing strategies behind Donald Trump’s success
Regardless of the politics surrounding the man, Donald Trump built a real estate empire and then, against almost…
Brands are ditching direct-to-consumer ecommerce model
Brands are migrating investment in site direct-to-consumer e-commerce features to merchandising efforts on major retailer platforms such as…
Amazon develops new AI that can predict the latest fashion trends
Amazon has developed a new AI system that will allow it to predict and potentially help shape the latest…
Effectively Branding in the Age of Social Media Influencers
Many brands find navigating the influencer marketing landscape to be relatively difficult due to the novelty of this…
10 Ways Brands Can Boost Their Gen Z Marketing
A slew of recently published studies shed light on how brands can reach out to Gen Z consumers…
TopVid offers new platform to create Facebook Video Ads with ease
TopVid, a new automated ad builder, offers brands the ability to easily create engaging video ads to promote products or…
5 Niche Product Packaging Trends to Elevate Your Brand
August 9, 2017 — Packaging is a critical aspect of the marketing offer, with many implications for the multi-sensory customer experience.…
Report: Brands Are Slowly Warming Up to Facebook Live
NEW YORK, NY — August 1, 2017. L2 Inc, digital benchmarking firm based in New York, released its report titled “Video:…
Native Ads Resulting in Higher Brand Recognition and Click-through Rate,Study Finds
ANN ARBOR, MI — July 29, 2017. A study conducted by Associate Professor of Marketing Anocha Aribarg and…