ANN ARBOR, MI — July 29, 2017. A study conducted by Associate Professor of Marketing Anocha Aribarg and Assistant Professor Eric Schwartz at the University of Michigan, found that Native ads can capture greater attention, resulting in higher brand recognition and click-through rate. Recent developments in regulatory and industry practice have raised questions regarding native advertising’s ethics […]
Category Archives: Brands
Costs Are Soaring: The Current State of Influencer Marketing In 2017
Influencers are charging more, but is it money well-spent? Influencer marketing is big business — and it’s only getting bigger. According to a survey by Tomoson, influencer marketing is the fastest growing online customer acquisition channel, and a survey by Linqia shows that 48% of marketers plan on increasing their influencer marketing budgets in 2017. […]
AI Chatbots: An Evolving Trend in Brand Marketing
LONDON,UK — July 16, 2017. Chatbots, software used to simulate text-based business-to-consumer conversations, have grown considerably smarter in recent years with the ongoing advances in artificial intelligence and are fast becoming an effective marketing tool for some of the world’s biggest brands. Brands like Starbucks, Pizza Hut, and Bank of America are all making the […]
Financial services brands fail to address millennials on social media
NEW YORK, NY — July 12, 2017. A report by L2 Inc, a business intelligence firm, has found that financial services brands have been slow to acknowledge the changing times and adapt their communication channels for the incoming generation of digital natives. According to the report, only 60 percent of leading wealth management companies have extended […]
Top 5 Marketing Platforms to Reach Out to Social Media Influencers
Forget about Hollywood stars—nowadays, brands are going after social media celebrities for advertising campaigns. The rise of social media networks like Instagram, Snapchat, Facebook, YouTube, Twitter and Quora have birthed influencers with major followings and companies want to cash in on their popularity. Influencer marketing platforms such as Niche, TapInfluence or FameBit spotted a new trend […]
A New Approach to Measuring How Brands Are Portrayed On Social Media
NEW YORK, NY — June 9, 2017. Scientists propose a “visual listening in” approach to measuring how brands are portrayed on social media, by mining visual content posted by users. With the rapidly growing amount of visual brand-related content consumers create on social media, images are a promising tools for marketers, designers and brand managers to track […]
Metail Finds Niche in the Virtual Fitting Room Market
LONDON,UK — June 7, 2017. With the growing relevance of online transactions, retailers are exploring new ways in which they can overcome the challenges associated with selling nondigital products, such as clothing or eyewear, without customers having physical access to products. VR,AR and immersive fitting-room technologies can provide information about how a product fits a particular […]
eBay Unveils New Brand Platform, “Fill Your Cart With Color”
SAN JOSE, CA — June 5, 2017. eBay, the multinational e-commerce corporation, today unveiled a new brand platform “Fill Your Cart With Color”. “Fill Your Cart with Color” offers more personalized eBay shopping experience, which now includes a redesigned homepage that’s responsive to each user’s interests. https://www.youtube.com/watch?v=ZBcl7oqKtvE eBay’s product-topic and novelty-focused “Fill Your Cart with Color” page now […]