Report: Brands Are Slowly Warming Up to Facebook Live
NEW YORK, NY — August 1, 2017. L2 Inc, digital benchmarking firm based in New York, released its report titled “Video:…
Native Ads Resulting in Higher Brand Recognition and Click-through Rate,Study Finds
ANN ARBOR, MI — July 29, 2017. A study conducted by Associate Professor of Marketing Anocha Aribarg and…
Costs Are Soaring: The Current State of Influencer Marketing In 2017
Influencers are charging more, but is it money well-spent? Influencer marketing is big business — and it’s only…
AI Chatbots: An Evolving Trend in Brand Marketing
LONDON,UK — July 16, 2017. Chatbots, software used to simulate text-based business-to-consumer conversations, have grown considerably smarter in…
Financial services brands fail to address millennials on social media
NEW YORK, NY — July 12, 2017. A report by L2 Inc, a business intelligence firm, has found that…
Top 5 Marketing Platforms to Reach Out to Social Media Influencers
Forget about Hollywood stars—nowadays, brands are going after social media celebrities for advertising campaigns. The rise of social…
A New Approach to Measuring How Brands Are Portrayed On Social Media
NEW YORK, NY — June 9, 2017. Scientists propose a “visual listening in” approach to measuring how brands are…
Metail Finds Niche in the Virtual Fitting Room Market
LONDON,UK — June 7, 2017. With the growing relevance of online transactions, retailers are exploring new ways in…
eBay Unveils New Brand Platform, “Fill Your Cart With Color”
SAN JOSE, CA — June 5, 2017. eBay, the multinational e-commerce corporation, today unveiled a new brand platform “Fill Your…