eBay Unveils New Brand Platform, “Fill Your Cart With Color”


SAN JOSE, CA — June 5, 2017.  eBay, the multinational e-commerce corporation, today unveiled a new brand platform “Fill Your Cart With Color”.

Fill Your Cart with Color” offers more personalized eBay shopping experience, which now includes a redesigned homepage that’s responsive to each user’s interests.


eBay’s product-topic and novelty-focused “Fill Your Cart with Color” page now benefits from human curation as well as the e-commerce giant’s Artificial Intelligence and Machine Learning technology.

“Individuality and self-expression are at the heart of the eBay brand, delivered through an extraordinary breadth of inventory from around the world,” said Karl Isaac, Vice President of Global Brand at eBay.

Source: eBay

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