A new study from the universities of Dublin and Chelmsford (UK) examined the return and volatility transmission across three cryptocurrencies,- Bitcoin, Ripple, Litecoin, and gold, bond, equities and the global volatility index (VIX). According to the study from Shaen Corbet, Andrew Meegan, Charles Larkin, Brian Lucey and Larisa Yarovaya this is the first study that […]
Category Archives: Marketing
7 Immersive pop-ups and branding activations that built lasting impressions
To put it simply, branding activations—also known as experiential marketing—is the strategy of using events to reach your target audience in-person. In general, brands are adopting physical pop-up events in large numbers, with 79 percent planning to use it more in the coming years and 67 percent saying it’s an effective marketing strategy. And it’s […]
How Netflix’s ‘Stranger Things’ is breaking marketing boundaries
Last year, Netflix and Stranger Things took the world by storm when the first season took binge-watchers to the 1980s small-town Indiana and introduced them to a Stand By Me-esque band of kids who get wrapped up in the supernatural and a shady cover-up by secretive government agents. Currently, Stranger Things has a grasp on […]
How Augmented Reality is shaking up the product packaging industry
In the past few years, Augmented Reality has made huge strides in becoming more mainstream — Pokémon Go took the world by storm and brands like Sephora and Warby Parker successfully utilized it to market their products to consumers. Even more recently, Apple showed off its soon-to-be-released iPhone X, with its many built-in AR technologies, […]
7 marketing strategies behind Donald Trump’s success
Regardless of the politics surrounding the man, Donald Trump built a real estate empire and then, against almost all the odds, catapulted to the most powerful job in the world, thanks in large part to his exceptional ability to market his brand and himself. 1. There’s no such thing as bad publicity While it’s certainly […]
How video ads on Facebook,Amazon and YouTube are taking over online advertising
In recent years, the biggest shift in the digital sphere has, without a doubt, been the domination of video across the internet. Digital video now accounts for 74 percent of all online traffic and over 55 percent of people watch online videos every day. Among the younger generations of consumers, online video — especially mobile — […]
Top 10 marketing trends every marketer should follow in 2018
As technology marches forward and more and more of Generation Z and millennials come of age, establishing a greater foothold in the marketplace, brands will need to ditch much of marketing’s conventional wisdom and adapt to marketing trends that will dominate 2018. Brands who disregard recent innovations in social media, the internet, artificial intelligence, and […]
Effectively Branding in the Age of Social Media Influencers
Many brands find navigating the influencer marketing landscape to be relatively difficult due to the novelty of this new marketing concept. As a result, we discuss three most fundamental techniques and strategies for effective branding on various social media platforms. 1. Metrics and data Social media influencer landscape seems like the Wilde West of marketing. […]
As Amazon’s Advertising Platform Grows,Marketers and Brands Look to Make the Switch
SEATTLE, WA — July 23, 2017. Amazon Advertising Platform (AAP), which launched in 2014, is fast becoming a viable and lucrative option for brands trying to promote and increase the sales of their products. Often overlooked by companies who focus their marketing dollars on conventional advertising platforms like Google and Facebook, Amazon Advertising Platform’s success […]
Niche marketing strategy is crucial for SMEs’ success, new study says
July 20, 2017 — According to a recent study, which examined a huge swath of literature on Small and Medium Enterprises (SMEs) and their effectiveness, SMEs are most likely to find success if they adopt a niche marketing strategy – an approach focused on targeting a small market of consumers in an attempt to fill […]