Bitcoin,Litecoin,Ripple: first-ever study sheds new light on cryptocurrency’s volatility
A new study from the universities of Dublin and Chelmsford (UK) examined the return and volatility transmission across…
7 Immersive pop-ups and branding activations that built lasting impressions
To put it simply, branding activations—also known as experiential marketing—is the strategy of using events to reach your…
How Netflix’s ‘Stranger Things’ is breaking marketing boundaries
Last year, Netflix and Stranger Things took the world by storm when the first season took binge-watchers to…
5 pitch-perfect inclusive marketing advertisements
When you boil it down, marketing is first and foremost about demographics—or how to message your service or…
How and why the fashion industry is trending toward sustainable clothing
Who makes the clothes we wear every day? Where are they being made? And what happens to all…
How Augmented Reality is shaking up the product packaging industry
In the past few years, Augmented Reality has made huge strides in becoming more mainstream — Pokémon Go…
7 marketing strategies behind Donald Trump’s success
Regardless of the politics surrounding the man, Donald Trump built a real estate empire and then, against almost…
How video ads on Facebook,Amazon and YouTube are taking over online advertising
In recent years, the biggest shift in the digital sphere has, without a doubt, been the domination of…
Top 10 marketing trends every marketer should follow in 2018
As technology marches forward and more and more of Generation Z and millennials come of age, establishing a…
Effectively Branding in the Age of Social Media Influencers
Many brands find navigating the influencer marketing landscape to be relatively difficult due to the novelty of this…