MMarketing Bitcoin,Litecoin,Ripple: first-ever study sheds new light on cryptocurrency’s volatilitybyMantas MalukasNovember 17, 20172 viewsNo comments A new study from the universities of Dublin and Chelmsford (UK) examined the return and volatility transmission across…
MMarketing 7 Immersive pop-ups and branding activations that built lasting impressionsbyMantas MalukasNovember 16, 2017 21 shares 20 0 1 No comments To put it simply, branding activations—also known as experiential marketing—is the strategy of using events to reach your…
MMarketing How Netflix’s ‘Stranger Things’ is breaking marketing boundariesbyMantas MalukasNovember 6, 20173 views 1 share 1 0 0 No comments Last year, Netflix and Stranger Things took the world by storm when the first season took binge-watchers to…
DDaily Niche 5 pitch-perfect inclusive marketing advertisementsbyHarry SureshOctober 31, 20172 viewsNo comments When you boil it down, marketing is first and foremost about demographics—or how to message your service or…
DDaily Niche How and why the fashion industry is trending toward sustainable clothingbyMantas MalukasOctober 26, 20172 viewsNo comments Who makes the clothes we wear every day? Where are they being made? And what happens to all…
MMarketing How Augmented Reality is shaking up the product packaging industrybyMantas MalukasSeptember 28, 20172 views 1 share 1 0 0 No comments In the past few years, Augmented Reality has made huge strides in becoming more mainstream — Pokémon Go…
BBrands 7 marketing strategies behind Donald Trump’s successbyMantas MalukasSeptember 27, 20173 viewsNo comments Regardless of the politics surrounding the man, Donald Trump built a real estate empire and then, against almost…
MMarketing How video ads on Facebook,Amazon and YouTube are taking over online advertisingbyMantas MalukasSeptember 21, 20171 viewNo comments In recent years, the biggest shift in the digital sphere has, without a doubt, been the domination of…
MMarketing Top 10 marketing trends every marketer should follow in 2018byMantas MalukasSeptember 16, 20173 viewsNo comments As technology marches forward and more and more of Generation Z and millennials come of age, establishing a…
BBrands Effectively Branding in the Age of Social Media InfluencersbyHarry SureshAugust 28, 20172 viewsNo comments Many brands find navigating the influencer marketing landscape to be relatively difficult due to the novelty of this…