AI Chatbots: An Evolving Trend in Brand Marketing

LONDON,UK — July 16, 2017.  Chatbots, software used to simulate text-based business-to-consumer conversations, have grown considerably smarter in recent years with the ongoing advances in artificial intelligence and are fast becoming an effective marketing tool for some of the world’s biggest brands. Brands like Starbucks, Pizza Hut, and Bank of America are all making the […]

5 New Online Marketing Tools to Boost Your Sales Instantly

NEW YORK, NY — June 14, 2017. According to the latest report form Bluewolf, an IBM company, improving marketing maturity is one of the best ways companies can outperform their competition in 2017.  But this statement might be irrelevant to a majority of small and medium-sized enterprises (SMEs), that are not yet ready to implement cognitive, […]

Report: Half of US consumers embrace cross-border shopping

Atlanta, GA — June 13, 2017.  A new customer experience study from UPS has found that 47% percent of U.S. consumers have made a purchase from an overseas merchant in 2017. 36% said they wanted unique products, not available on the domestic U.S. market, while most online shoppers cite lower overseas prices as a main incentive for making […]

A New Approach to Measuring How Brands Are Portrayed On Social Media

NEW YORK, NY — June 9, 2017. Scientists propose a “visual listening in” approach to measuring how brands are portrayed on social media, by mining visual content posted by users. With the rapidly growing amount of visual brand-related content consumers create on social media, images are a promising tools for marketers, designers and brand managers to track […]

5 Great Examples of Successful Social Commerce Websites

What is Social Commerce? Social commerce is a relatively new scientific field that involves several professional and academic disciplines.Although social commerce refers to e-commerce transactions delivered via social media, there is no agreed-upon definition or description of the content and boundaries of the social commerce area. The “misconception” of Social Commerce There is a common […]

How To Find a Profitable Niche Market on Amazon?

There are usually two approaches when giving advice on how to choose a niche. The advice for people new to building niche websites, starting a blog, or entering the Internet marketing arena is usually something along the lines of “choose a niche that you are interested in or passionate about”. This isn’t bad advice, in […]