Native Ads Resulting in Higher Brand Recognition and Click-through Rate,Study Finds
ANN ARBOR, MI — July 29, 2017. A study conducted by Associate Professor of Marketing Anocha Aribarg and…
Report: 87% of Brands Use Video, but Viewability and Implementation are Lacking
NEW YORK, NY — July 27, 2017. A new report on how brands are deploying videos on their sites…
As Amazon’s Advertising Platform Grows,Marketers and Brands Look to Make the Switch
SEATTLE, WA — July 23, 2017. Amazon Advertising Platform (AAP), which launched in 2014, is fast becoming a…
Niche marketing strategy is crucial for SMEs’ success, new study says
July 20, 2017 — According to a recent study, which examined a huge swath of literature on Small…
AI Chatbots: An Evolving Trend in Brand Marketing
LONDON,UK — July 16, 2017. Chatbots, software used to simulate text-based business-to-consumer conversations, have grown considerably smarter in…
L2 Report Identifies Key Components to a Successful Video Marketing Strategy
NEW YORK, NY — June 29, 2017. Digital benchmarking firm L2 Inc analyzed 60,000 videos and 293 video campaigns…
5 New Online Marketing Tools to Boost Your Sales Instantly
NEW YORK, NY — June 14, 2017. According to the latest report form Bluewolf, an IBM company, improving marketing…
Report: Half of US consumers embrace cross-border shopping
Atlanta, GA — June 13, 2017. A new customer experience study from UPS has found that 47% percent of U.S.…
A New Approach to Measuring How Brands Are Portrayed On Social Media
NEW YORK, NY — June 9, 2017. Scientists propose a “visual listening in” approach to measuring how brands are…
5 Great Examples of Successful Social Commerce Websites
What is Social Commerce? Social commerce is a relatively new scientific field that involves several professional and academic…