Bitcoin,Litecoin,Ripple: first-ever study sheds new light on cryptocurrency’s volatility
A new study from the universities of Dublin and Chelmsford (UK) examined the return and volatility transmission across…
Twitter has impact on financial markets, new study shows
MURFREESBORO, TN — August 2, 2017. User-generated content and attention stemming from the social media platform Twitter has…
Native Ads Resulting in Higher Brand Recognition and Click-through Rate,Study Finds
ANN ARBOR, MI — July 29, 2017. A study conducted by Associate Professor of Marketing Anocha Aribarg and…
Niche marketing strategy is crucial for SMEs’ success, new study says
July 20, 2017 — According to a recent study, which examined a huge swath of literature on Small…
A New Approach to Measuring How Brands Are Portrayed On Social Media
NEW YORK, NY — June 9, 2017. Scientists propose a “visual listening in” approach to measuring how brands are…