Bitcoin,Litecoin,Ripple: first-ever study sheds new light on cryptocurrency’s volatility

A new study from the universities of Dublin and Chelmsford (UK) examined the return and volatility transmission across three cryptocurrencies,- Bitcoin, Ripple, Litecoin, and gold, bond, equities and the global volatility index (VIX). According to the study from Shaen Corbet, Andrew Meegan, Charles Larkin, Brian Lucey and Larisa Yarovaya this is the first study that […]

Twitter has impact on financial markets, new study shows

MURFREESBORO, TN — August 2, 2017. User-generated content and attention stemming from the social media platform Twitter has wide-ranging implications for financial markets, a new study shows. Scientists argue that Twitter activity is a source of investor attention, and is significantly associated with noise trading. As Twitter activity about a stock increases, the stock experiences […]

Native Ads Resulting in Higher Brand Recognition and Click-through Rate,Study Finds

ANN ARBOR, MI — July 29, 2017.  A study conducted by Associate Professor of Marketing  Anocha Aribarg and Assistant Professor Eric Schwartz  at the University of Michigan,  found that Native ads can capture greater attention, resulting in higher brand recognition and click-through rate. Recent developments in regulatory and industry practice have raised questions regarding native advertising’s ethics […]

Niche marketing strategy is crucial for SMEs’ success, new study says

July 20, 2017 — According to a recent study, which examined a huge swath of literature on Small and Medium Enterprises (SMEs) and their effectiveness, SMEs are most likely to find success if they adopt a niche marketing strategy – an approach focused on targeting a small market of consumers in an attempt to fill […]

A New Approach to Measuring How Brands Are Portrayed On Social Media

NEW YORK, NY — June 9, 2017. Scientists propose a “visual listening in” approach to measuring how brands are portrayed on social media, by mining visual content posted by users. With the rapidly growing amount of visual brand-related content consumers create on social media, images are a promising tools for marketers, designers and brand managers to track […]