Atlanta, GA — June 13, 2017. A new customer experience study from UPS has found that 47% percent of U.S. consumers have made a purchase from an overseas merchant in 2017. 36% said they wanted unique products, not available on the domestic U.S. market, while most online shoppers cite lower overseas prices as a main incentive for making a cross-border purchase.
The number of frequent online shoppers has increased by 4% from 2016. Marketplaces have been an important drive for this growth, according to a new report. Despite decreasing importance of free shipping, it’s still a major sales driver as three in five U.S. online shoppers do not go through with the checkout process if there is no free shipping option, data from the newly released report shows.
A report from UPS, one of the largest U.S. freight companies, also highlights the strong growth of mobile e-commerce. UPS in collaboration with comScore found that millennials make the most purchases on their smartphones with 29% of their purchases being made via smartphones versus non-millennials at 10%. Online purchases made via smartphone have gone up by seven points (48%) since 2015.