Finding Your Niche and Most Trending Products to Sell Online in 2017-2018
“Be different” – perhaps one of the greatest marketing slogans of all times. In fact, it’s so great that it could be placed right next to Shakespeare’s classic dilemma “to be or not to be”. No, this article is not about inspirational quotes or classic literature, but rather about something that is more trendy and relevant to those who are looking for the “next big thing” in gadgets, technology, ecommerce, social media, clothing, web design or other popular online niches. However, there is a significant correlation between those previous two and someone who is looking for a trending online niche or product to start a new online business. What are the untouched niche markets?
Sooner or later, an entrepreneur will face a dilemma: which product or niche to choose or not to choose (hence “to be or not to be”), which type of business model to go for and so forth. Eventually, the choice will be made based on market research, competition analysis and various other factors.
But before all this or somewhere along the line, an entrepreneur will have to determine how to create a unique value proposition and differentiate from competitors (hence “Be different”). These are complex stages of building a successful niche website and we will explain them in detail in our future posts. For now, our focus is on “buzzing” online products and trending online niche markets, that will be huge in the upcoming year of 2018.
Top 12 trending products and niche markets for 2018:
Virtual reality – one of the most trending and talked about niche markets in the gaming industry, may also be one of the most difficult to enter and compete with established brands. Looking on the bright side, Virtual Reality is relatively new and emerging industry.
VR market is very saturated, but the ultimate performance and potential applications of this technology are relatively unexplored. Will it enter and dominate social media, ecommerce or online shopping fields? One could say that might happen in the next few years and we all will be trying on clothes or sunglasses in VR world, but it’s difficult to say if that will be the case.
2. Electric Skateboards and E-scooters
While self-balancing scooters, a.k.a. hoverboards, became obsolete due to fire hazard and copyright issues, electric skateboard niche market is growing steadily. Several electric skateboard start-ups did very well on crowd funding platforms like Kickstarter and Indiegogo: Leafboard, Stary, Unlimited’s EON, Movpak , just to name a few.
- [EXTREMELY FAST AND LONG-RANGE BATTERY LIFE] - A 250W motor propels the e-scooter to a max speed of 15.5 MPH. High capacity battery with a maximum travel range of up to 18.6 miles under specific...
- [PORTABLE FOLDING DESIGN] -Weighs just 26.9 lbs. Portable folding design for easy storage at home or hand carry when necessary.The sturdy frame is made of aerospace-grade aluminum
- [DOUBLE BRAKING SYSTEM] - Features a disc braking and eABS regenerative anti-lock braking system for an efficient, responsive braking distance of just 13.1ft.The large 8.5-inch front
- [INTUITIVE AND EASY-TO-LEARN] - Intuitive controls simplify learning and use for all ages while improving safety. The scooter frame, components and accessories use the same geometric design language
- [INTELLIGENT DESIGN]-The minimal yet modern design of Mi Electric Scooter has been awarded the prestigious Red Dot "Best of the Best" Award, as well as the iF Design Award 2017
- Premium 36V, 7.8ah Lithium Ion Battery composed of 30 LG NMC 18650 cells (3.5 hrs charge time).
- Quiet 250 Watt Nameplate (600 Watt Peak) Brushless, Gearless, Chainless DC Hub Motor. Military Tech Honeycomb Never Flat Airless Rubber Tires
- Patented Dolly and Vertical Self Standing Feature. Folded you can walk with it like a roller bag suitcase.
- Electronic Antilock Maintenance Free Brake Located in the Rear Hub Motor
- Speed 15 MPH; Range 15 Miles per charge; Charger and Pedestrian Bell now included. Canvas scooter cover sold separately.
- POWERFUL MOTOR AND LONG BATTERY LIFE - The 250W electric brushless hub motor allows for speeds up to 15. 5mph. High capacity battery with a Max. travel range of up to 18. 6 miles under specific...
- STABLE AND DURABLE FOR COMMUTING - Extremely smooth when accelerating and turning, HI boy electric scooters have been made solid and durable quality with solid tires and whole frame.
- BEING SAFER WITH TECHNOLOGY - HI boy E-Scooter S2 are made with front, middle and rear 3 lights. And double braking system features a disc braking and abs regenerative anti-lock braking.
- HIBOY APP - Simply pair HI boy Electric Scooter via Bluetooth and use the app to lock your scooter, to view riding statistics such as battery life. It works with both iPhones and Android...
- PORTABLE DESIGN - HI boy e-scooter collapses for easy storage in car trunks and closets, beneath subway seats, and inside other compact spaces. Extra detachable scooter's seat is available for more...
3. LED shoes
GetLitShoes.com, one of the leading retailers in the LED shoes niche market, slogan says: “Our LED shoes change colors so you can express yourself the way you want”. I always thought that there are better ways to express yourself, but hey, they got the point. Teenagers love to experiment with their style and lighting shoes are perfectly suitable that.
- SIZE TIPS: Unisex. True to women's size,Please refer to our size chart in description for men.
- SWITCH INSTRUCTION: Hidden switch button, 1" beside the usb outlet, along the inside hem. Push around and you'll find the "click." Press it to switch on.It starts with steady red light.With each...
- CHARGE INSTRUCTION: Easy charge like your cell phone with the attached USB charging cable.Switch on the shoes when received and light up until all power gone.Then charge both shoes for 3 hours.
- LIGHT MODES:1.light on from red(steady)-2.green(st')-3.blue(st')-4.yellow(st')-5.skyblue(st')-6.purple(st')-7.white(st')-8.auto-change mode-9.light off.
- 【Cool Shinning】: This Shinmax light up shoes have 7 single colors glow and 4 flashing models, they are very fashion led sneaker, cool sneakers led shoes light up your feet and catch all eyes on...
- 【Ultra Light Weight】: This Led shoes are made of fiber optical mesh material,provides Higher Folding Endurance, it is super light. You will not feel the weight when you wear it. Easy to wear and...
- 【Ventilation&Breathable】: The insole and upper vamp of this fiber optic shoes have many breathable mesh,light up shoes keep your feet dry and cool, will not feel muggy
- 【EVA Material&Softable】:The outsole is made of soft EVA meterial, High Abrrasion and Endurance EVA Outsole,they are very soft comfortable, led light up shoes can provide a good buffering for your...
- 【Innovative design】：This Shinmax fiber optical led light up shoes have a Hidden Switch Button inside the strap on the heel, you can find the swith and charge adapter.the hidden button will not...
- 8.5 Women/7 Men
- 1,COMFORTABLE COTTON INSIDE:Adopt high quality cotton as inner,absorb sweat dewetting,make you foot keep dry
- 2,MATERIAL:PU leather,Rubber sole.Lining Material:Cotton Fabric.
- 3,BUTTON:Switch hidden inside shoes,it nearby the USB port,you can press it to fix the shoe on one color,or flashing.
- 4,CABLE:Shoes contain a cable,but no chargers, please use your phone charger to charge the Shoes.When charging,the light will automatically turn off until charging is completed.
- 5,Fit for Spring,Summer,Autumn,Winter,Breathable Shoes of Fashion Trends,Ends of 7 colors shining.
- 15 Women / 11 Men
4. Vape Juice (E-liquid )
When companies like Philip Morris entering highly unregulated industry, you can expect something big to happen. Although according to Telegraph, Philip Morris’s vision of cigarette-free future was met with scepticism, E-Cigarettes and vape liquid market volume are expected to grow at a CAGR of more than 25% from 2016 to 2021. In countries like The United Kingdom, where vaping product sales surpassed $6bn mark, vape shops are popping up on every corner.
One could say that “the golden age” of this unregulated industry is over and the new EU’s Tobacco Product Directive might confirm just that. But despite government’s efforts to control e-liquid market, there are plenty of options and new opportunities to launch and develop niche product within this growing industry.
5. Green tea shots
The popularity of green tea, and especially Matcha tea, has been steadily growing for the last few years. Therefore, it is not surprising that new products are entering this niche market. One of them happens to be Green tea shots.
6. Explainer videos
Explainer video is a perfect method to illustrate, simplify, demonstrate and explain your services or product features in a visually appealing way. The enormous popularity of “Buzzfeed” , “Tasty” and “TechInsider” videos on Facebook, may have contributed to this trend too. So whether you are a freelance graphic designer or a large digital design agency, this trending niche product should be on your bucket list in 2018.
7. Wifi video doorbells
Professional high-end home security cameras and closed circuit television (CCTV) are expensive to run. That’s why video doorbells are exactly what modern families need right now. The main purpose of video doorbell is to keep you safe by letting you know who is at the door. Small, compatible and controlled via smartphone app gadget is a new way to greet your guests. Video doorbells and similar smart home security products will be one of the biggest trends in 2018
- Works with Alexa to illuminate and send announcements to Echo devices when your doorbell is pressed or motion is detected. You can also see, hear, and talk to visitors through Echo Show or Echo Spot.
- Lets you see, hear and speak to visitors from your phone, tablet and PC
- Sends alerts as soon as motion is detected or when visitors press the Doorbell
- Powered by the rechargeable battery pack or connects to doorbell wires for a constant charge
- Monitors your home in 1080HD video with infrared night vision
- Lets you check-in on your property at anytime with Live View on-demand video
- Includes Lifetime Theft Protection: If your Doorbell gets stolen, we'll replace it for free
- A crystal-clear 2K image: high definition 2560 x 1920 resolution, combined with our advanced HDR and distortion correction, ensures video is recorded in 2x the quality.
- No hidden costs: designed to protect your home as well as your wallet, Eufy security products are one-time purchases that combine security with convenience.
- Respond in real-time: speak directly to anyone who approaches your front door via two-way audio. Tell your friends to come round the back or that you have just run out to get some milk!
- The alerts which matter: with AI technology and our sophisticated algorithm, the camera intelligently detects body shape and face pattern. Ensuring you are only alerted when a human, and not a stray...
- Ready for any weather: constructed from cutting-edge materials, Eufy security video doorbell works perfectly in heavy rain, freezing winters, or scorching summers. Withstands temperatures ranging from...
- Easy to Install: Install the battery, connect to wifi, and download the mobile phone app,then you can use it. you can install it anywhere you want.Just SCROLL DOWN to the Technical
- Two-way Talk and HD video: You can receive visitors anywhere,see and speak to them from your phone directly.and you can speak to each other.It's very convenient for express delivery,takeover and...
- PIR body Sensing Monitoring and Alarm Automatically:Day and night mode switching automatically.Night vision with infrared, so the image is clearly visible regardless of day or night.
- Plug-in-free and Low Power Consumption: Battery model: 18650（Rechargeable lithium battery:18mm ×69mm), up to 6 months standby, can be used again after charging.
- HD Video:High definition resolution with wide-angle lens.
8. Power banks
Battery drain has always been one of smartphone users’ biggest nightmares. Despite iteration after iteration of new cutting-edge on-the-go gadgets and smartphones releasing every year, somehow li-ion battery life never seems to improve. Until smartphone manufacturers will resolve this problem (or at least usage/battery ratio will be increased), portable power banks seem to be the only way around this unpleasant experience.
- The Anker Advantage: Join the 30 million+ powered by our leading technology.
- Remarkably Compact: One of the smallest and lightest 10000mAh portable charger. Provides almost three-and-a-half iPhone 8 charges or two-and-a-half Galaxy S8 charges.
- High-speed-Charging Technology: Anker's exclusive PowerIQ and VoltageBoost combine to deliver the fastest possible charge for any device. Qualcomm Quick Charge not supported.
- Certified Safe: Anker's MultiProtect safety system ensures complete protection for you and your devices.
- What You Get: Anker PowerCore 10000 portable charger, Micro USB cable, travel pouch, welcome guide, our worry-free 18-month warranty and friendly customer service. USB-C and Lightning cable for iPhone...
- The Anker Advantage: Join the 10 million+ powered by our leading technology.
- Ultra-High Capacity: Weighs as little as a can of soup (12.5 oz) yet charges the iPhone 7 almost seven times, the Galaxy S6 five times or the iPad mini 4 twice.
- High-Speed Charging: PowerIQ and VoltageBoost combine to deliver the fastest possible charge(does not support Qualcomm Quick Charge). Recharges itself in 10 hours with a 2 amp charger, phone chargers...
- Certified Safe: Anker's MultiProtect safety system ensures complete protection for you and your devices.
- What You Get: Anker PowerCore 20100 Portable Charger, Micro USB cable, travel pouch, welcome guide, our fan-favorite 18-month warranty and friendly customer service. Lightning cable for iPhone / iPad...
- Kind Note:Please Confirm Our Product Sold by "Ruipu" Direct and Fulfilled by Amazon,Prevent You From being Cheated,We Only Take Responsibility for Our Product.Huge Capacity of the Portable Charger:...
- Power Bank With One Input and Dual Outputs:One Android Port for Input. Two Usb Ports are for Output.Charge two Devices Simultaneously.
- Thiner Size Of Replaceable Battery: Can be Put in the Pocket or Briefcase Conviniently.
- Intelligent Digital Display of Battery Pack: Show the Remaining Electricity and Output's amp as well as Input's amp.
- Warranty and After-Sales Support:Get 24 Months of Warranty and all-life-long Technical Support.
What is hygge (pronounced “hoo-gah”)? The Danish word “hygge”, is usually translated into English as “cosiness”. According to the Oxford English Dictionary, Hygge refers to “a quality of cosiness and comfortable conviviality that engenders a feeling of contentment or well-being.” This is one of the hottest trends of 2017 that we have witnessed so far. If you are a blogger or own a home décor ecommerce store, you should definitely consider to explore this trending niche.
10. Nano suction technology and Anti-gravity phone cases
The ingenious anti-gravity case by Megatiny might be the start of a whole new niche market. The nano-suction Anti-Gravity phone case allows you to stick it to whiteboards, metal, kitchen cabinets, glass, mirrors, tile, flat car dashboards and more. The interest in such a product is high and the competition within this niche market is quite low.
What is nano suction technology?
In its simplest terms, nano-suction is the power of millions of miniature suction cups, packed as tightly as the cells of your skin that it feels like a smooth plastic surface to your hand. When the product covered with a layer of nano suction material is pressed against a flat surface, the millions of tiny (nano-sized) suction cups create an immense vacuum, generating a strong suction force that can hold a huge amount of weight.
- Material:PC+TPU, Protect your phone from scratch and shock.
- Can Stick to glass, mirrors, whiteboards, metal, kitchen cabinets or tile, car GPS, and most smooth, flat surfaces.
- Anti Gravity iPhone 7 Plus Case / iPhone 8 Plus Case by CloudValley for Apple iPhone 7 Plus (2016) / iPhone 8 Plus (2017).
- Note: if the sticky part got dirty and not able to stick on the wall, you can wipe it with clear water, and it will be sticky again.
- WHAT WE USE? Nano-absorption materials, soft TPU+ PC back case with side sturdy non slip protect your phone from scratch and shock. Customized for iPhone7/8, precisely match each hole position. Thin...
- WHERE TO USE? Goat Case for iPhone X/Xs can be easily stick to most smooth & flat surface, such as glass, marble, metal, whiteboard, screen and etc. Either you want to watch the game while washing or...
- HOW TO USE? Peel off the protection film before using it. When you do the test make sure there is protection in case of any broken to your iphone caused by an improper surface. Press hard by your hand...
- HOW LONG IT LASTS? The dust also will be absorbed by the backside material of the case and the grip will be affected when there is too much dust, clean it softly by running water, and it will be as...
- No functions will be affected such as WiFi NFC and Bluetooth
- 🎁 TOP RATED IPHONE ACCESSORY GIFT! - Perfect GIFTS for the new iPhone owner! - SHIPS WITH 4 DIFFERENT COLOR BACKPLATES! - Black, Silver, Gold, and Rose Gold.
- 🥇 HOW WE'RE DIFFERENT - 1. WE FOCUS ON QUALITY we invented the Anti Gravity Case and have spent the last several years perfecting it!. 2. WE'RE A SMALL BUSINESS located in Los Angeles,...
- 🎉 ACTUAL AMAZON REVIEWS: "I absolutely LOVE Mega Tiny Corp! Their products are such great. The Anti-Gravity case sticks to any flat surface and is perfect for the kitchen while cooking. I...
- 💝 WHY DO CUSTOMERS LOVE MEGA TINY? It's simple! The problem with other iPhone cases that claim to stick is that they are cheap knock-offs and put your phone in danger. Our trademarked Anti...
- 🙏 CUSTOMER CARE PROMISE - GUARANTEED: We're super confident you'll love our iPhone cases. However, if for any reason you're not absolutely thrilled, just let us know and we'll give you a full...
11. Artificial Intelligence
There is no shadow of a doubt, that Artificial intelligence (AI) is the next “big thing”. It’s bigger than VR and AR combined. There are already numerous artificial intelligence algorithms, that surpass the capacities of human experts of today. Increasingly complex AI algorithms and cognitive machines are entering traditionally human-powered industries: customer service, after-sales support, finance, transport, production, manufacturing or marketing.
“This hyper focus on technology-fueled marketing has also had an immense impact on other types of technology, evolving artificial intelligence from the niche of science fiction to the newest must-have technology of today. ” – says David Verhaag . As AI algorithms, and cognitive, technological-brain capacity improves, its field of application will grow further.
At a certain point, sophisticated AI algorithms will start optimizing themselves to an ever greater degree—maybe even reaching superhuman levels of intelligence. Although AI is a vast industry, there is enough space for a number of products to fill various niche markets of this emerging technology in 2018.
12. Fidget Spinners
Fidget spinners are taking over playgrounds. According to Forbes, fidget spinners touted to become the most viral retail product in 2017 and as of , 2017 Amazon’s best selling product list is dominated by these spinning gadgets. On 2018 they will still be on demand. The small toys have become the latest must have gadget. Fidget spinners have a rather surprising past. They were originally designed to help children with certain conditions like autism and ADHD deal with stress.
Fidget spinners only cost a couple of dollars, but some websites and e-commerce shops have started to charge a lot more as their popularity increases. Online videos showing off tricks have had millions of views. Until the next big thing in the playground, it looks like the fidget spinner will be around. We hope this is yet another of many untouched niche markets you will strive in.
- Made of durable metal-alloy material and premium ball-bearing, not easy to break when falling off; Buy with confidence, the Trianium Spinner Pro Metal Series comes with One Year warranty.
- GREAT HAND SPINNER - Flick and spin for minutes with just one or both hands Great For Fidgety Hands, Anxiety, Phone Stress, Autism, Quitting Bad Habits, Staying Awake On Long Car Drives and more....
- SMOOTHESS SPINS: With the high-performance steel-ball bearing and specialized pre-lubricated oil for a faster and longer spin time. The protective top/bottom caps helps prevent the ball bearing won't...
- PERFECT GIFT CHOICE - Suitable for Adults and kids over 10 years old and the beautiful high-quality retail packaging included makes our fidget spinner the ideal present for any family member or for...
- EASY TO CARRY: It is simple, lightweight, pocket size and fun, also effective for focus and deep Thought.
- ★ NEWEST STYLE - The most unique fidget toy ever, based on the theory of the double pendulum and random motion (Chaos Theory). It means the movements are unique and follow different paths each time...
- ★ VERY FUN - The ways of fidgeting with this fidget spinner are endless. You can flick it, let it drop and spin, balance horizontal while small movements make large unpredictable results, generate...
- ★ DURABLE - Full stainless steel construction, machined grips and arms, not easy to break when falling off; 2 hybrid ceramic precision bearings are used in the design of the Pendulum. This gives...
- ★ KILLER OF STRESS -- Great for releasing anxiety, relaxing, staying awake, ADHD, ADD, autism and other attention disorder issues. Helps you calm down while stressful, kill you time while you are...
- ★ MONEY BACK GUARANTEE - Remove stress and enjoy the occasional pass-time spin fun. Anything else and we'll process a full money-back refund for you. Your satisfaction is our priority, no questions...
- ☞ SAFETY FIRST - This Phoenix Fidget Spinner complies with US Standard Children's Product Certificate; ASTM F963-17 and CPSIA passed. Safe for children over 3 years old
- ☞ ONLY AT Wiitin - Newly designed spinner sports a rainbow color with a great color mixture and patterns while spinning. Now start to enjoy your fidget spinner in a colorful way more than EVER!
- ☞ DURABLE TOY - With trendsetting design, metal alloy body and stainless steel bearing, the spinner offers amazing grip and controlled spin☞ DURABLE MATERIAL - With trendsetting appearance,...
- ☞ THE BEST FIDGET TOY - Great EDC gift idea for birthday, Halloween, Thanksgiving, Christmas and New Year. Just flick and spin! The satisfaction of each spinning rotation is great for anxiety, phone...
- ☞ EASY TO CARRY - Compact pocket size design with lightweight offers effective fun, focus and deep thought. Perfect everyday carry item for adults and children. Also the beautiful sturdy zipped case...