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Top 12 Online Niche Marketing Trends and Predictions for 2018

Finding Your Niche and Most Trending Products to Sell Online in 2017-2018

Be different” – perhaps one of the greatest marketing slogans of all times. In fact, it’s so great that it could be placed right next to Shakespeare’s classic dilemma “to be or not to be”. No, this article is not about inspirational quotes or classic literature, but rather about something that is more trendy and relevant to those who are looking for the “next big thing” in gadgets, technology, ecommerce, social media, clothing, web design or other popular online niches. However, there is a significant correlation between those previous two and someone who is looking for a trending online niche or product to start a new online business. What are the untouched niche markets?

Sooner or later, an entrepreneur will face a dilemma: which product or niche to choose or not to choose (hence “to be or not to be”), which type of business model to go for and so forth. Eventually, the choice will be made based on market research, competition analysis and various other factors.

But before all this or somewhere along the line, an entrepreneur will have to determine how to create a unique value proposition and differentiate from competitors (hence “Be different”). These are complex stages of building a successful niche website and we will explain them in detail in our future posts. For now, our focus is on “buzzing” online products and trending online niche markets, that will be huge in the upcoming year of 2018.

Top 12 trending products and niche markets for 2018:

1. VR

virtual-reality-niche-marketVirtual reality – one of the most trending and talked about niche markets in the gaming industry, may also be one of the most difficult to enter and compete with established brands. Looking on the bright side, Virtual Reality is relatively new and emerging industry.

VR market is very saturated, but the ultimate performance and potential applications of this technology are relatively unexplored. Will it enter and dominate social media, ecommerce or online shopping fields? One could say that might happen in the next few years and we all will be trying on clothes or sunglasses in VR world, but it’s difficult to say if that will be the case.VR-market-trends

2. Electric Skateboards and E-scooters

electric-skateboards-niche-trendWhile self-balancing scooters, a.k.a. hoverboards, became obsolete due to fire hazard and copyright issues, electric skateboard niche market is growing steadily. Several electric skateboard start-ups did very well on crowd funding platforms like Kickstarter and Indiegogo: Leafboard, Stary, Unlimited’s EON, Movpak , just to name a few.

SaleBestseller No. 1
Razor 13111260 E100 Electric Scooter (Red)
1736 Reviews
Razor 13111260 E100 Electric Scooter (Red)
  • 24V (two 12V) sealed lead acid rechargeable battery system
  • Twist-grip acceleration control and ages 8 and up
  • Hand operated front brake
Bestseller No. 2
Mi Electric Scooter, 18.6 miles long-range battery, Up to 15.5 mph, Easy Fold-n-Carry Design, Ultra-Lightweight adult electric scooter (US Version with Warranty)
44 Reviews
Mi Electric Scooter, 18.6 miles long-range battery, Up to 15.5 mph, Easy Fold-n-Carry Design, Ultra-Lightweight adult electric scooter (US Version with Warranty)
  • [EXTREMELY FAST AND LONG-RANGE BATTERY LIFE] - A 250W motor propels the e-scooter to a max speed of...
  • [PORTABLE FOLDING DESIGN] -Weighs just 26.9 lbs. Portable folding design for easy storage at home or...
  • [DOUBLE BRAKING SYSTEM] - Features a disc braking and eABS regenerative anti-lock braking system for...
SaleBestseller No. 3
Razor 13111243 Power Core E100 Electric Scooter, Blue
114 Reviews
Razor 13111243 Power Core E100 Electric Scooter, Blue
  • Power core technology and design features 2x the increased ride time and 50% more power than the...
  • Maintenance free with no alignment, no chain, and no chain tensioner needed
  • Speeds up to 11 mph with up to 60 minutes of continuous use




3. LED shoes

led-shoes-niche-marketGetLitShoes.com, one of the leading retailers in the LED shoes niche market, slogan says: “Our LED shoes change colors so you can express yourself the way you want”. I always thought that there are better ways to express yourself, but hey, they got the point. Teenagers love to experiment with their style and lighting shoes are perfectly suitable that.

SaleBestseller No. 1Bestseller No. 1
Odema Women High Top USB Charging LED Shoes Flashing Sneakers, Gold, 8 B(M) US
858 Reviews
Odema Women High Top USB Charging LED Shoes Flashing Sneakers, Gold, 8 B(M) US
  • 30-Days-Quality-Gurantee-No-Return-Needed
  • SIZE TIPS: Unisex. True to women's size,Please refer to our size chart in description for men.
  • SWITCH INSTRUCTION: Hidden switch button, 1" beside the usb outlet, along the inside hem. Push...
Bestseller No. 2Bestseller No. 2
MOHEM ShinyNight LED Shoes Light Up USB Charging Flashing Sneakers(1687018Pink39)
884 Reviews
SaleBestseller No. 3Bestseller No. 3
QOUJEILY Men's & Women's LED Shoes Luminous Flashing Sneakers (8.5 B(M) US Women/7 D(M) US Men, Black)
19 Reviews
QOUJEILY Men's & Women's LED Shoes Luminous Flashing Sneakers (8.5 B(M) US Women/7 D(M) US Men, Black)
  • 【Color】7 Solid colors options then there are 4 auto options
  • 【Led lights】Have resistance,Higher quality and longer life.Hidden switch by the charging port....
  • 【Charge】Connect a USB cable from the computer, mobile phones and other chargers, mobile power...

4. Vape Juice (E-liquid )

vape-juice-niche-market When companies like Philip Morris entering highly unregulated industry, you can expect something big to happen. Although according to Telegraph, Philip Morris’s vision of cigarette-free future was met with scepticism, E-Cigarettes and vape liquid market volume are expected to grow at a CAGR of more than 25% from 2016 to 2021. In countries like The United Kingdom, where vaping product sales surpassed $6bn mark, vape shops are popping up on every corner.

One could say that “the golden age” of this unregulated industry is over and the new EU’s Tobacco Product Directive might confirm just that. But despite government’s efforts to control e-liquid market, there are plenty of options and new opportunities to launch and develop niche product within this growing industry.

5. Green tea shots

green-tea-shots-niche-marketThe popularity of green tea, and especially Matcha tea, has been steadily growing for the last few years. Therefore, it is not surprising that new products are entering this niche market. One of them happens to be Green tea shots.

6. Explainer videos

explainer-video-trendExplainer video is a perfect method to illustrate, simplify, demonstrate and explain your services or product features in a visually appealing way. The enormous popularity of “Buzzfeed” , “Tasty” and “TechInsider” videos on Facebook, may have contributed to this trend too. So whether you are a freelance graphic designer or a large digital design agency, this trending niche product should be on your bucket list in 2018.

7. Wifi video doorbells

wifi-video-dorbell-nicheProfessional high-end home security cameras and closed circuit television (CCTV) are expensive to run. That’s why video doorbells are exactly what modern families need right now. The main purpose of video doorbell is to keep you safe by letting you know who is at the door. Small, compatible and controlled via smartphone app gadget is a new way to greet your guests. Video doorbells and similar smart home security products will be one of the biggest trends in 2018

Bestseller No. 1Bestseller No. 1Bestseller No. 1
Zmodo Smart Greet - Wi-Fi Video Doorbell - 155° Viewing Angle - Cloud Service Available
623 Reviews
Zmodo Smart Greet - Wi-Fi Video Doorbell - 155° Viewing Angle - Cloud Service Available
  • Answer the door wherever you are, see and speak to visitors directly from your smartphone or web...
  • A new HD wide-angle lens gives you a clear view of your entire space. Slide your finger over the...
  • Easy setup - use existing wiring for quick installation and easily connect the Greet to your WiFi.
Bestseller No. 2Bestseller No. 2Bestseller No. 2
Ring Wi-Fi Enabled Video Doorbell in Satin Nickel, Works with Alexa
29398 Reviews
Ring Wi-Fi Enabled Video Doorbell in Satin Nickel, Works with Alexa
  • Works with Alexa for voice control (Alexa device sold separately).
  • See, hear and speak to anyone at your door from your smartphone, tablet or PC
  • Get instant alerts when visitors press your Doorbell or trigger the built-in motion sensors
SaleBestseller No. 3Bestseller No. 3Bestseller No. 3
Zmodo ZM-KSH004W  Greet Wi-Fi Video Doorbell with Beam Smart Home Hub and Wi-Fi Extender - Cloud Service Available
1407 Reviews
Zmodo ZM-KSH004W Greet Wi-Fi Video Doorbell with Beam Smart Home Hub and Wi-Fi Extender - Cloud Service Available
  • Easy setup - use existing wiring and connect to WiFi using the free Zmodo app. Use Beam to easily...
  • Answer the door wherever you are - see and speak to visitors directly from your smartphone....
  • Smart motion detection - receive an alert and a recorded video clip whenever motion is detected....




8. Power banks

power-bank-niche-trendBattery drain has always been one of smartphone users’ biggest nightmares. Despite iteration after iteration of new cutting-edge on-the-go gadgets and smartphones releasing every year, somehow li-ion battery life never seems to improve. Until smartphone manufacturers will resolve this problem (or at least usage/battery ratio will be increased), portable power banks seem to be the only way around this unpleasant experience.

SaleBestseller No. 1Bestseller No. 1Bestseller No. 1Bestseller No. 1
Portable Charger Anker PowerCore 20100mAh - Ultra High Capacity Power Bank with 4.8A Output, External Battery Pack for iPhone, iPad & Samsung Galaxy & More (Black)
11976 Reviews
Portable Charger Anker PowerCore 20100mAh - Ultra High Capacity Power Bank with 4.8A Output, External Battery Pack for iPhone, iPad & Samsung Galaxy & More (Black)
  • The Anker Advantage: Join the 10 million+ powered by our leading technology.
  • Ultra-High Capacity: Weighs as little as a can of soup (12.5 oz) yet charges the iPhone 7 almost...
  • High-Speed Charging: PowerIQ and VoltageBoost combine to deliver the fastest possible charge(does...
SaleBestseller No. 2Bestseller No. 2Bestseller No. 2Bestseller No. 2
Anker PowerCore 10000, One of the Smallest and Lightest 10000mAh External Batteries, Ultra-Compact, High-speed Charging Technology Power Bank for iPhone, Samsung Galaxy and More
8551 Reviews
Anker PowerCore 10000, One of the Smallest and Lightest 10000mAh External Batteries, Ultra-Compact, High-speed Charging Technology Power Bank for iPhone, Samsung Galaxy and More
  • The Anker Advantage: Join the 20 million+ powered by our leading technology.
  • Remarkably Compact: One of the smallest and lightest 10000mAh portable charger. Provides almost...
  • High-speed-Charging Technology: Anker's exclusive PowerIQ and VoltageBoost combine to deliver the...
SaleBestseller No. 3Bestseller No. 3Bestseller No. 3Bestseller No. 3
Portable Chargers RAVPower 22000mAh Power Banks 22000 5.8A Output 3-Port Battery Pack (2.4A Input, iSmart 2.0 USB Ports, Li-polymer Battery Banks) Portable Phone Charger For Smartphone Tablet – Black
5470 Reviews
Portable Chargers RAVPower 22000mAh Power Banks 22000 5.8A Output 3-Port Battery Pack (2.4A Input, iSmart 2.0 USB Ports, Li-polymer Battery Banks) Portable Phone Charger For Smartphone Tablet – Black
  • Choose the RAVPower Treatment: Join millions of users worldwide that rely on our leading technology...
  • Triple-Device Charging: Power bank sports 3 iSmart USBs (5.8A total output) to charge up to 3...
  • Colossal Battery: 22000mAh capacity charges an iPhone X for 4.9 times, a Galaxy S8 4.4 times, or an...

9. Hygge

hygge-niche-trending-productWhat is hygge (pronounced “hoo-gah”)? The Danish word “hygge”, is usually translated into English as “cosiness”. According to the Oxford English Dictionary, Hygge refers to “a quality of cosiness and comfortable conviviality that engenders a feeling of contentment or well-being.” This is one of the hottest trends of 2017 that we have witnessed so far. If you are a blogger or own a home décor ecommerce store, you should definitely consider to explore this trending niche.

10. Nano suction technology and Anti-gravity phone cases

nano-suction-trendThe ingenious anti-gravity case by Megatiny might be the start of a whole new niche market. The nano-suction Anti-Gravity phone case allows you to stick it to whiteboards, metal, kitchen cabinets, glass, mirrors, tile, flat car dashboards and more. The interest in such a product is high and the competition within this niche market is quite low.
What is nano suction technology?

Image by UM! Brands

In its simplest terms, nano-suction is the power of millions of miniature suction cups, packed as tightly as the cells of your skin that it feels like a smooth plastic surface to your hand. When the product covered with a layer of nano suction material is pressed against a flat surface, the millions of tiny (nano-sized) suction cups create an immense vacuum, generating a strong suction force that can hold a huge amount of weight.

Bestseller No. 1Bestseller No. 1Bestseller No. 1Bestseller No. 1Bestseller No. 1
CloudValley iPhone 7 Plus Case/iPhone 8 Plus Case, Anti Gravity Phone Case Magical Nano Can Stick to Glass, Whiteboards, Tile and Smooth Surfaces for Apple iPhone 7 Plus (2016)/8 Plus (2017)
251 Reviews
CloudValley iPhone 7 Plus Case/iPhone 8 Plus Case, Anti Gravity Phone Case Magical Nano Can Stick to Glass, Whiteboards, Tile and Smooth Surfaces for Apple iPhone 7 Plus (2016)/8 Plus (2017)
  • Material:PC+TPU, Protect your phone from scratch and shock.
  • Can Stick to glass, mirrors, whiteboards, metal, kitchen cabinets or tile, car GPS, and most smooth,...
  • Anti Gravity iPhone 7 Plus Case / iPhone 8 Plus Case by CloudValley for Apple iPhone 7 Plus (2016) /...
SaleBestseller No. 2Bestseller No. 2Bestseller No. 2Bestseller No. 2Bestseller No. 2
Koala Stick Anywhere Phone Case – For iPhone 6 / 6s – Nano Suction Cups Stick to Flat & Smooth Surfaces to Defy Gravity – Hands-free or Full Body Selfies & Videos – Easy-Clean & Anti-Scratch (Black)
4 Reviews
Koala Stick Anywhere Phone Case – For iPhone 6 / 6s – Nano Suction Cups Stick to Flat & Smooth Surfaces to Defy Gravity – Hands-free or Full Body Selfies & Videos – Easy-Clean & Anti-Scratch (Black)
  • FULL BODY HANDS-FREE SELFIES ... with 1,000s of nanotechnology suction cups to stick your cell phone...
  • STICKS TO ALMOST ANYTHING ... glass, mirrors, tiles, metal, whiteboard, cabinets, leather, & other...
  • HARDLY ANY EXTRA BULK ... our slimline case barely adds noticeable size to stay "Bulk Free" in your...
Bestseller No. 3Bestseller No. 3Bestseller No. 3Bestseller No. 3Bestseller No. 3
Samsung Galaxy S8 Case, CloudValley Anti Gravity Phone Case Magical Nano Can Stick to Glass, Whiteboards, Tile and Smooth Flat Surfaces [Black]
251 Reviews
Samsung Galaxy S8 Case, CloudValley Anti Gravity Phone Case Magical Nano Can Stick to Glass, Whiteboards, Tile and Smooth Flat Surfaces [Black]
  • Anti Gravity Galaxy S8 Case for Samsung Galaxy S8 (2017) - Compatible with most 3rd-Party Galaxy S8...
  • Material: PC+TPU, Protect your phone from scratch and shock.
  • Can Stick to glass, mirrors, whiteboards, metal, kitchen cabinets or tile, car GPS, and most smooth,...




11. Artificial Intelligence

Artificial-intelligence-niche-trend

There is no shadow of a doubt, that Artificial intelligence (AI)  is the next “big thing”. It’s bigger than VR and AR combined. There are already numerous artificial intelligence algorithms, that surpass the capacities of human experts of today. Increasingly complex AI algorithms and cognitive machines are entering traditionally human-powered industries: customer service, after-sales support, finance, transport, production,  manufacturing or marketing.

This hyper focus on technology-fueled marketing has also had an immense impact on other types of technology, evolving artificial intelligence from the niche of science fiction to the newest must-have technology of today. ” – says David Verhaag . As AI algorithms, and cognitive, technological-brain capacity improves, its field of application will grow further.

At a certain point, sophisticated AI algorithms will start optimizing themselves to an ever greater degree—maybe even reaching superhuman levels of intelligence. Although AI is a vast industry, there is enough space for a number of products to fill various niche markets of this emerging technology in 2018.

12. Fidget Spinners

fidget spinner
“Fidget spinner” vs “Virtual reality”, Google Trends, June 5, 2017

Fidget spinners are taking over playgrounds. According to Forbes, fidget spinners touted to become the most viral retail product in 2017 and as of , 2017 Amazon’s best selling product list is dominated by these spinning gadgets. On 2018 they will still be on demand. The small toys have become the latest must have gadget. Fidget spinners have a rather surprising past. They were originally designed to help children with certain conditions like autism and ADHD deal with stress.

Fidget spinners only cost a couple of dollars, but some websites and e-commerce shops have started to charge a lot more as their popularity increases. Online videos showing off tricks have had millions of views. Until the next big thing in the playground, it looks like the fidget spinner will be around. We hope this is yet another of many untouched niche markets you will strive in.

Bestseller No. 1Bestseller No. 1Bestseller No. 1Bestseller No. 1Bestseller No. 1Bestseller No. 1
12 Pack Fidget Spinner, EDC Hand Tri-Spinner Fidget Stress Relief Toys for Adults and Kids, All-in-one Design 2-3 Min Spins,Relieves your ADD ADHD Autism
56 Reviews
12 Pack Fidget Spinner, EDC Hand Tri-Spinner Fidget Stress Relief Toys for Adults and Kids, All-in-one Design 2-3 Min Spins,Relieves your ADD ADHD Autism
  • Package Included: 12 Fidget Spinner with Mix Color.
  • All-in-one Design, Bear Do Not Drop Out and Do Not Broken. Great Toy for Fidgeters. Easy to Carry,...
  • 2-4 Minute Average Spins Spinner Fidget, Depending on the Power You Use to Spin
Bestseller No. 2Bestseller No. 2Bestseller No. 2Bestseller No. 2Bestseller No. 2Bestseller No. 2
5 Pack LED Light Fidget Spinner Stress Relief Anxiety Toys Best Autism Fidgets spinners for Adults Children Finger Toy with Bearing Focus Fidgeting Restless Colorful Hand Spin Party Favor (clear)
59 Reviews
5 Pack LED Light Fidget Spinner Stress Relief Anxiety Toys Best Autism Fidgets spinners for Adults Children Finger Toy with Bearing Focus Fidgeting Restless Colorful Hand Spin Party Favor (clear)
  • ♥♥♥♥♥ Smoothly and Pretty Quiet:2 Minute Average Spins Based on the Power you use to Spin,...
  • ♥♥♥♥♥ Stronger and ore durable: The frame is sleek and unbreakable, injection molded....
  • ♥♥♥♥♥ Easy to carry, small, simple, Bring out that creative and fun any time on the go.
Bestseller No. 3Bestseller No. 3Bestseller No. 3Bestseller No. 3Bestseller No. 3Bestseller No. 3
Fidget Spinner 12 Pack + Bonus Glow In The Dark | Party Favors | Prime Coolest Spinners | Camouflage | Individually Boxed | ADHD Focus Anxiety Stress Relief Toys | No Big Noise by NeatFi
8 Reviews
Fidget Spinner 12 Pack + Bonus Glow In The Dark | Party Favors | Prime Coolest Spinners | Camouflage | Individually Boxed | ADHD Focus Anxiety Stress Relief Toys | No Big Noise by NeatFi
  • ▲PACKAGE INCLUDES - 12 Colorful Spinners + 1 Free Bonus Glow In The Dark Spinner ($7 value / White...
  • ▲SAFETY - U.S. Consumer Product Safety Commission-approved Nationally Recognized Testing...
  • ▲ADHD FOCUS ANXIETY STRESS RELIEF: Great For Fidgety Hands, Anxiety, ADHD, Autism, Quitting Bad...

Related:  Top 10 trending products to sell on Amazon in 2018

Written by Djordi Johan

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