Finding Your Niche and Most Trending Products to Sell Online in 2017-2018
“Be different” – perhaps one of the greatest marketing slogans of all times. In fact, it’s so great that it could be placed right next to Shakespeare’s classic dilemma “to be or not to be”. No, this article is not about inspirational quotes or classic literature, but rather about something that is more trendy and relevant to those who are looking for the “next big thing” in gadgets, technology, ecommerce, social media, clothing, web design or other popular online niches. However, there is a significant correlation between those previous two and someone who is looking for a trending online niche or product to start a new online business. What are the untouched niche markets?
Sooner or later, an entrepreneur will face a dilemma: which product or niche to choose or not to choose (hence “to be or not to be”), which type of business model to go for and so forth. Eventually, the choice will be made based on market research, competition analysis and various other factors.
But before all this or somewhere along the line, an entrepreneur will have to determine how to create a unique value proposition and differentiate from competitors (hence “Be different”). These are complex stages of building a successful niche website and we will explain them in detail in our future posts. For now, our focus is on “buzzing” online products and trending online niche markets, that will be huge in the upcoming year of 2018.
Top 12 trending products and niche markets for 2018:
Virtual reality – one of the most trending and talked about niche markets in the gaming industry, may also be one of the most difficult to enter and compete with established brands. Looking on the bright side, Virtual Reality is relatively new and emerging industry.
VR market is very saturated, but the ultimate performance and potential applications of this technology are relatively unexplored. Will it enter and dominate social media, ecommerce or online shopping fields? One could say that might happen in the next few years and we all will be trying on clothes or sunglasses in VR world, but it’s difficult to say if that will be the case.
2. Electric Skateboards and E-scooters
While self-balancing scooters, a.k.a. hoverboards, became obsolete due to fire hazard and copyright issues, electric skateboard niche market is growing steadily. Several electric skateboard start-ups did very well on crowd funding platforms like Kickstarter and Indiegogo: Leafboard, Stary, Unlimited’s EON, Movpak , just to name a few.
- [SCOOTER REPAIR PROGRAM]- Launching of Repair Programme for M365 Mi Electric Scooter with the Hook Made of Aluminium Alloy. Contact Xiaomi Support for more information
- [EXTREMELY FAST AND LONG-RANGE BATTERY LIFE] - A 250W motor propels the e-scooter to a max speed of 15.5 MPH. High capacity battery with a maximum travel range of up to 18.6 miles under specific...
- [PORTABLE FOLDING DESIGN] -Weighs just 26.9 lbs. Portable folding design for easy storage at home or hand carry when necessary.The sturdy frame is made of aerospace-grade aluminum
- [DOUBLE BRAKING SYSTEM] - Features a disc braking and eABS regenerative anti-lock braking system for an efficient, responsive braking distance of just 13.1ft.The large 8.5-inch front
- [INTUITIVE AND EASY-TO-LEARN] - Intuitive controls simplify learning and use for all ages while improving safety. The scooter frame, components and accessories use the same geometric design language
- [INTELLIGENT DESIGN]-The minimal yet modern design of Mi Electric Scooter has been awarded the prestigious Red Dot "Best of the Best" Award, as well as the iF Design Award 2017
- New power core Technology and design features 2x the increased ride Time and 50% more power than the original Razor E90
- Maintenance free with no Alignment, no chain, and no chain tensioner needed
- Features a kick start, high-torque hub motor, push-button throttle, hand-operated front fender brake, urethane front wheel, and retractable kickstand
- Recommended for ages 8 and up; supports riders up to 120 pounds
- Features rear wheel drive for increased traction and control
- Version 2 - Handbrake, Cruise Control, Reinforced Frame and Lock Mechanism
- 8. 5" PNEUMATIC TIRES - Making the GXL the ultimate commuting scooter for overcoming treacherous city streets
- 250 WATT MOTOR - Our most powerful scooter yet, the GXL has a top speed of 15. 5MPH and holds a maximum of 220 lbs.
- 36V BATTERY - The GXL travels up to 9-12 miles and recharges in about 4 Hours. Height from Handlebars to Deck-38 inch
- PORTABLE DESIGN - The GXL Frame folds down and locks for easy storage making it a perfect commuting scooter
3. LED shoes
GetLitShoes.com, one of the leading retailers in the LED shoes niche market, slogan says: “Our LED shoes change colors so you can express yourself the way you want”. I always thought that there are better ways to express yourself, but hey, they got the point. Teenagers love to experiment with their style and lighting shoes are perfectly suitable that.
- SIZE TIPS: Unisex.Please refer to your foot length and choose size following the size chart in the product description for Women,Men,Kids.
- SWITCH INSTRUCTION: Hidden switch button, 1" beside the usb outlet, along the inside hem. Push around and you'll find the "click." Press it to switch on.It starts with steady red light.With each...
- CHARGE INSTRUCTION: Easy charge like your cell phone with the attached USB charging cable.Switch on the shoes when received and light up until all power gone.Then charge both shoes for 3 hours.
- LIGHT MODES:1.light on from red(steady)-2.green(st')-3.blue(st')-4.yellow(st')-5.skyblue(st')-6.purple(st')-7.white(st')-8.auto-change mode-9.light off.
- PU leather Rubber sole. Lining Material: Cotton Fabric.
- Size Instruction:Since sizes can vary between brands. Please refer to the following size chart. measure your heel-to-toe length and than choose the size fit your best. Please pay attention to the...
- Switch Instruction: Hidden switch button beside the charging port. Press it to switch on. With each press,it changes to another light mode. Press the switch for 12 times to turn the light off , or...
- Light Modes: light on from 1.red(steady) -2.blue(steady) -3.green(steady) -4.purple(steady) -5. Sky blue(steady) -4.yellow(steady) -7.white(steady) -8.white(twinkle) -9.slow auto-change mode -10.fast...
- Charge instruction: Connect a USB cable from the computer, mobile phones and other chargers, mobile power can also be used, safe and reliable. One charge for 2~3 hours can provide 8~10 hours of...
- 8 Women/6.5 Men
- Colorful lights in midsole light up with every step!
- Adjustable side hook and loop closure
- Non-marking outsole
- Sporty woven mesh fabric upper
- Lightweight design
- 9 Toddler
- Neon Pink/Multi
4. Vape Juice (E-liquid )
When companies like Philip Morris entering highly unregulated industry, you can expect something big to happen. Although according to Telegraph, Philip Morris’s vision of cigarette-free future was met with scepticism, E-Cigarettes and vape liquid market volume are expected to grow at a CAGR of more than 25% from 2016 to 2021. In countries like The United Kingdom, where vaping product sales surpassed $6bn mark, vape shops are popping up on every corner.
One could say that “the golden age” of this unregulated industry is over and the new EU’s Tobacco Product Directive might confirm just that. But despite government’s efforts to control e-liquid market, there are plenty of options and new opportunities to launch and develop niche product within this growing industry.
5. Green tea shots
The popularity of green tea, and especially Matcha tea, has been steadily growing for the last few years. Therefore, it is not surprising that new products are entering this niche market. One of them happens to be Green tea shots.
6. Explainer videos
Explainer video is a perfect method to illustrate, simplify, demonstrate and explain your services or product features in a visually appealing way. The enormous popularity of “Buzzfeed” , “Tasty” and “TechInsider” videos on Facebook, may have contributed to this trend too. So whether you are a freelance graphic designer or a large digital design agency, this trending niche product should be on your bucket list in 2018.
7. Wifi video doorbells
Professional high-end home security cameras and closed circuit television (CCTV) are expensive to run. That’s why video doorbells are exactly what modern families need right now. The main purpose of video doorbell is to keep you safe by letting you know who is at the door. Small, compatible and controlled via smartphone app gadget is a new way to greet your guests. Video doorbells and similar smart home security products will be one of the biggest trends in 2018
- 🔋【Rechargeable Battery Security Video Doorbell】This video doorbell comes with 1 32GB SD Card（The built-in 32GB SD card can store encrypted records files for 9 months）, 1 Ring Chime and...
- 🌙【1080P HD Images & Night Vision】1080P full HD technology, the wireless video doorbell provides you with a clear picture quality to see the outdoor situation at home. The infrared lights...
- ⚠【Smart PIR & Motion Detection Alarm】The WiFi Doorbell camera provides 166°wider viewing angle greatly reduces the blind area and built-in PIR & motion sensor detects that effectively filters...
- 💬【Two-Way Audio & Weatherproof IP65】Support two-way voice real-time calls, such as face-to-face. You can see, hear and talk with the visitors anytime or anywhere from APP CloudEdge, and...
- 🔧【2 Minutes Quick Set-up】This camera doorbell comes with screws, you can mount it on the wall with screws. Download CloudEdge App on your mobile phone and follow the instructions step by...
- Real-time Display: Once the video doorbell camera catch a visitor, it will start recording and store a 1080P HD video and send you a message via the APP. The wireless security camera assembled a 166°...
- Smart Motion Detection: UOKIER video doorbell camera adopts an upgraded motion sensor, which would be activited only by a human-shape's movement, that will reduce false alarm. Also, the detect...
- Battery and video storage: The built-in rechargeable battery of UOKIER video doorbell camera would last for 2-4 months after fully charged, the controller APP will remind you when the battery is low....
- Response on Time: Including 2-way audio function which allows you to talk to your visitor. The wireless doorbell camera also has a free chime to be set in any room in your house, in case that the...
- Weatherproof and Installation: As a doorbell camera for outdoor using, it has certified IP65 waterproof and completely cover protection. No matter how whether changes, it is your ideal chioce for...
- 720p HD video doorbell that lets you see, hear and speak to people from your phone, tablet, or select Echo device.
- Get notifications whenever motion is detected by adjusting your motion zones.
- With Live View, you can check in on your home any time through the Ring app.
- Easily setup your Ring Video Doorbell by connecting to wifi via the Ring app and mounting in your desired location.
- Powered by a built-in rechargeable battery or connects to existing doorbell wiring.Record all your videos, review what you missed for up to 60 days, and share videos and photos for $3/month per...
- Connect your Ring Video Doorbell with Alexa then enable announcements to be alerted when your doorbell is pressed or motion is detected. Talk to visitors through compatible Echo devices by saying...
8. Power banks
Battery drain has always been one of smartphone users’ biggest nightmares. Despite iteration after iteration of new cutting-edge on-the-go gadgets and smartphones releasing every year, somehow li-ion battery life never seems to improve. Until smartphone manufacturers will resolve this problem (or at least usage/battery ratio will be increased), portable power banks seem to be the only way around this unpleasant experience.
- 【Power bank high capacity】The 25800mAh power bank could charge your phone at least 5-7 times, Suitable for business, travel, going out, you don't have to worry about your phone low battery....
- 【Portable charger with 2-port 3.1A output】 The portable charger with 2 USB ports in combination with a 5V / 2.1A and 5V / 1A output will provide your device with fast enough power.Dual USB Outport...
- 【External battery with protection system】 We use a high quality A + polymer lithium battery to extend the life of our products. Built-in security devices protect your devices from excessive power,...
- 【Highly compatible】 Suitable for all phones, tablets. (Note: The package comes with a micro USB cable used to charge the power bank and some Android phones. If your phone requires a Lighting cable...
- What You Get: Lanluk Power bank 25800mAh portable charger, Micro USB cable, User Manual, our worry-free 18-month friendly customer service.
- The Anker Advantage:Join the 50 million+ powered by our leading technology.
- Ultra-High Capacity:Weighs as little as a can of soup (12.5 oz) yet charges the iPhone 8 almost seven times, the Galaxy S8 five times or the iPad mini 4 twice.
- High-Speed Charging: PowerIQ and VoltageBoost combine to deliver the fastest possible charge(does not support Qualcomm Quick Charge). Recharges itself in 10 hours with a 2 amp charger, phone chargers...
- Certified Safe: Anker's MultiProtect safety system ensures complete protection for you and your devices.
- What You Get: Anker PowerCore 20100 Portable Charger, Micro USB cable, travel pouch, welcome guide, Lightning cable for iPhone / iPad sold separately.
What is hygge (pronounced “hoo-gah”)? The Danish word “hygge”, is usually translated into English as “cosiness”. According to the Oxford English Dictionary, Hygge refers to “a quality of cosiness and comfortable conviviality that engenders a feeling of contentment or well-being.” This is one of the hottest trends of 2017 that we have witnessed so far. If you are a blogger or own a home décor ecommerce store, you should definitely consider to explore this trending niche.
10. Nano suction technology and Anti-gravity phone cases
The ingenious anti-gravity case by Megatiny might be the start of a whole new niche market. The nano-suction Anti-Gravity phone case allows you to stick it to whiteboards, metal, kitchen cabinets, glass, mirrors, tile, flat car dashboards and more. The interest in such a product is high and the competition within this niche market is quite low.
What is nano suction technology?
In its simplest terms, nano-suction is the power of millions of miniature suction cups, packed as tightly as the cells of your skin that it feels like a smooth plastic surface to your hand. When the product covered with a layer of nano suction material is pressed against a flat surface, the millions of tiny (nano-sized) suction cups create an immense vacuum, generating a strong suction force that can hold a huge amount of weight.
- Nano technology: Nano sized suction cups enables the phone to stick on any smooth flat surface, such as mirror, screen, wood, white board, and metal, ceramic tile and it never leaves a mark on...
- Multi function: Works perfectly for going handsfree while taking selfies, navigation for driving, cooking, Skyping, recording vlogs, watching YouTube videos, and etc.
- Durable: The case is reusable and is temperature resistant, the back film can protect the case from collecting dust. After a while, if the stickiness gets weak, please use a bit of water to wash the...
- Perfect Fit: Exclusively designed for and Perfect Fit with the Apple iPhone X/Xs 5.8", Access to all the controls and features; Perfect cutouts for speakers, camera and other ports. easy to install...
- How to use: Stick the case to a flat surface, make sure you wipe the surface clean and dust free; Stick the case on the surface and push out any air that might be trapped inside, hold on for 1-2...
- [Anti Gravity Case] iPhone 7 Plus case / iPhone 8 Plus case by CloudValley for Apple iPhone 7 Plus (2016) / iPhone 8 Plus (2017).
- [Enjoy Life] Stick your phone to glass, mirrors, whiteboards, metal, kitchen cabinets or tile, car GPS, and most smooth, flat surfaces, anytime, anywhere to enjoy the fun of mobile phones!
- [Protect You Phone] Protective dual layer phone case with PC back cover and impact resistant TPU frame.
- [What You Get] CloudValley Anti Gravity iPhone 8 Plus Case, Back Plate Cover, Installation guide, and our worry-free 18 month warranty and friendly customer service.
- [NOTE] If the sticky part got dirty and not able to stick on the wall, you can wipe it with clear water, and it will be sticky again. Put the Back Plate Cover adsorption on the back of the phone, it...
- Only Compatible with iPhone 11, 6.1 inches 2019 release
- DO NOT STICK TO painted walls, trees, sofa, bumpy and dusty surfaces; it functions just like suction cup hooks that stick on bathroom walls or doors; This phone case has a sticky layer that consists...
- The dust proof film is anti fingerprint can protect the nano cups from collecting dust; if the stickiness gets weak please use a bit of water to wash the case and the case will be good for use again
- Works perfectly for going handsfree while taking selfies navigation for driving cooking recording vlogs watching videos and etc
- Stick your phone to glass, mirrors, whiteboards, metal, kitchen cabinets or tile and smooth flat surfaces
11. Artificial Intelligence
There is no shadow of a doubt, that Artificial intelligence (AI) is the next “big thing”. It’s bigger than VR and AR combined. There are already numerous artificial intelligence algorithms, that surpass the capacities of human experts of today. Increasingly complex AI algorithms and cognitive machines are entering traditionally human-powered industries: customer service, after-sales support, finance, transport, production, manufacturing or marketing.
“This hyper focus on technology-fueled marketing has also had an immense impact on other types of technology, evolving artificial intelligence from the niche of science fiction to the newest must-have technology of today. ” – says David Verhaag . As AI algorithms, and cognitive, technological-brain capacity improves, its field of application will grow further.
At a certain point, sophisticated AI algorithms will start optimizing themselves to an ever greater degree—maybe even reaching superhuman levels of intelligence. Although AI is a vast industry, there is enough space for a number of products to fill various niche markets of this emerging technology in 2018.
12. Fidget Spinners
Fidget spinners are taking over playgrounds. According to Forbes, fidget spinners touted to become the most viral retail product in 2017 and as of , 2017 Amazon’s best selling product list is dominated by these spinning gadgets. On 2018 they will still be on demand. The small toys have become the latest must have gadget. Fidget spinners have a rather surprising past. They were originally designed to help children with certain conditions like autism and ADHD deal with stress.
Fidget spinners only cost a couple of dollars, but some websites and e-commerce shops have started to charge a lot more as their popularity increases. Online videos showing off tricks have had millions of views. Until the next big thing in the playground, it looks like the fidget spinner will be around. We hope this is yet another of many untouched niche markets you will strive in.
- PACKAGE INCLUDED: 5 Fidget Spinner DIAMETER: 2.95 inches. Thickness: 0.31 inches.5 COLOR: Red / green / white / blue / black
- HIGH SPEED HYBRID CERAMIC BALL in the center to ensure the smoothest rotation and consistency. 3 STEEL 608 COUNTERWEIGHT BEARING WEIGHTS to increase centripetal force and spin time. BEARINGS ARE...
- ROUND CORNER AND SMOOTH SURFACE: Protect your fingers from scratching. NO REPAIR, OIL, MAINTENANCE NEEDED: Use the stress relief toys right out of box. GUARANTEE 1 MIN+ SPIN TIME: The Fidget will...
- EASY TO USE: To spin the adhd fidget toys simply hold with one finger either side of the centre and then with your other hand spin. With practice the spinners can be used with one hand only. To use...
- GREAT TOYS FOR FIDGET, ANXIETY, FOCUS, ADHD, AUTISM, QUITTING BAD HABITS: With a fidget spinner, you will be able to curb unwanted habits such as nail biting and smoking. Your boring time will pass...
- Fidget spinner: 4-10 minute average spins great for fidgety hands,helps relieve stress.(The actual spin time will be affected by age and strength of users)
- No big noise: Easy to carry, small, simple, discrete and fun, also effective for focus and deep thought with using this hand spinner
- Great bearing: The fidget spinner use Stainless steel bearing, SLA technology, laser industrial molding technology. The body is made of aluminum metal material CNC with high quality, feel very good...
- Hold hand spinner in one hand and use the other hand to spin it rapidly using small continuous strikes to keep it spinning indefinitely with practice
- Xmas Gift for Kids & Adults: Not only a toys but also a pressure release. The best choice for kids Birthday gift stocking stuffers or Christmas gift.
- Figets spinners need absorb 30 seconds and 60 seconds of light under the light conditions (sunlight, mobile phone rear light, etc.), then Release light in the dark
- Rotation time is greater than 4 minutes, Silent bearing, sound less than 15 decibels
- Stress-Relieving Toy release the nervous energy, Improve focus and help ADHD
- EASY TO CARRY: It is simple, lightweight, pocket size and fun，INNÔPLUS Unique UFO Design, Best Gift for Your Families and Friends
- We design all accessories are not sealed, they can be disassembled and assembled
- Dongguan shuo ao hardware electronics co, LTD