Top 12 Online Niche Marketing Trends and Predictions for 2018

Finding Your Niche and Most Trending Products to Sell Online in 2017-2018

Be different” – perhaps one of the greatest marketing slogans of all times. In fact, it’s so great that it could be placed right next to Shakespeare’s classic dilemma “to be or not to be”. No, this article is not about inspirational quotes or classic literature, but rather about something that is more trendy and relevant to those who are looking for the “next big thing” in gadgets, technology, ecommerce, social media, clothing, web design or other popular online niches. However, there is a significant correlation between those previous two and someone who is looking for a trending online niche or product to start a new online business. What are the untouched niche markets?

Sooner or later, an entrepreneur will face a dilemma: which product or niche to choose or not to choose (hence “to be or not to be”), which type of business model to go for and so forth. Eventually, the choice will be made based on market research, competition analysis and various other factors.

But before all this or somewhere along the line, an entrepreneur will have to determine how to create a unique value proposition and differentiate from competitors (hence “Be different”). These are complex stages of building a successful niche website and we will explain them in detail in our future posts. For now, our focus is on “buzzing” online products and trending online niche markets, that will be huge in the upcoming year of 2018.

Top 12 trending products and niche markets for 2018:

1. VR

virtual-reality-niche-marketVirtual reality – one of the most trending and talked about niche markets in the gaming industry, may also be one of the most difficult to enter and compete with established brands. Looking on the bright side, Virtual Reality is relatively new and emerging industry.

VR market is very saturated, but the ultimate performance and potential applications of this technology are relatively unexplored. Will it enter and dominate social media, ecommerce or online shopping fields? One could say that might happen in the next few years and we all will be trying on clothes or sunglasses in VR world, but it’s difficult to say if that will be the case.VR-market-trends

2. Electric Skateboards and E-scooters

electric-skateboards-niche-trendWhile self-balancing scooters, a.k.a. hoverboards, became obsolete due to fire hazard and copyright issues, electric skateboard niche market is growing steadily. Several electric skateboard start-ups did very well on crowd funding platforms like Kickstarter and Indiegogo: Leafboard, Stary, Unlimited’s EON, Movpak , just to name a few.

Bestseller No. 1
Xiaomi Mi Electric Scooter, 18.6 Miles Long-range Battery, Up to 15.5 MPH, Easy Fold-n-Carry Design, Ultra-Lightweight Adult Electric Scooter (US Version with Warranty)
  • [EXTREMELY FAST AND LONG-RANGE BATTERY LIFE] - A 250W motor propels the e-scooter to a max speed of 15.5 MPH. High capacity battery with a maximum travel range of up to 18.6 miles under specific...
  • [PORTABLE FOLDING DESIGN] -Weighs just 26.9 lbs. Portable folding design for easy storage at home or hand carry when necessary.The sturdy frame is made of aerospace-grade aluminum
  • [DOUBLE BRAKING SYSTEM] - Features a disc braking and eABS regenerative anti-lock braking system for an efficient, responsive braking distance of just 13.1ft.The large 8.5-inch front
  • [INTUITIVE AND EASY-TO-LEARN] - Intuitive controls simplify learning and use for all ages while improving safety. The scooter frame, components and accessories use the same geometric design language
  • [INTELLIGENT DESIGN]-The minimal yet modern design of Mi Electric Scooter has been awarded the prestigious Red Dot "Best of the Best" Award, as well as the iF Design Award 2017
SaleBestseller No. 2
Razor Power Core E90 Electric Scooter - Green
  • New power core Technology and design features 2x the increased ride Time and 50% more power than the original Razor E90
  • Maintenance free with no Alignment, no chain, and no chain tensioner needed
  • Speeds up to 10 mph with up to 80 minutes of continuous use
  • Features a kick start, high-torque hub motor, push-button throttle, hand-operated front fender brake, urethane front wheel, and retractable kickstand
  • Recommended for ages 8 and up; supports riders up to 120 pounds




3. LED shoes

led-shoes-niche-marketGetLitShoes.com, one of the leading retailers in the LED shoes niche market, slogan says: “Our LED shoes change colors so you can express yourself the way you want”. I always thought that there are better ways to express yourself, but hey, they got the point. Teenagers love to experiment with their style and lighting shoes are perfectly suitable that.

Bestseller No. 1Bestseller No. 1
Odema Women High Top USB Charging LED Shoes Flashing Sneakers, Gold, 8 B(M) US
  • 30-Days-Quality-Gurantee-No-Return-Needed
  • SIZE TIPS: Unisex. True to women's size,Please refer to our size chart in description for men.
  • SWITCH INSTRUCTION: Hidden switch button, 1" beside the usb outlet, along the inside hem. Push around and you'll find the "click." Press it to switch on.It starts with steady red light.With each...
  • CHARGE INSTRUCTION: Easy charge like your cell phone with the attached USB charging cable.Switch on the shoes when received and light up until all power gone.Then charge both shoes for 3 hours.
  • LIGHT MODES:1.light on from red(steady)-2.green(st')-3.blue(st')-4.yellow(st')-5.skyblue(st')-6.purple(st')-7.white(st')-8.auto-change mode-9.light off.
  • Odema
  • 8
  • Gold
SaleBestseller No. 2Bestseller No. 2
Shinmax Fiber Optic LED Shoes, Light Up Shoes for Women Men USB Charging Flashing Luminous Trainers for Festivals, Christmas Party White
  • 【Cool Shinning】: New design and technology Shinmax light up shoes have 7 single colors glow and 4 flashing models, they are very fashion led sneaker, cool sneakers led shoes light up your feet and...
  • 【EVA Material&comfortable】: The outsole of LED shoes is made of soft EVA material, light weight with High Abrrasion, Endurance EVA Outsole and fiber optic mesh material. Soft and comfortable, can...
  • 【EVA Material&Softable】:The outsole is made of soft EVA meterial, High Abrrasion and Endurance EVA Outsole,they are very soft comfortable, led light up shoes can provide a good buffering for your...
  • 【Innovative design】:This Shinmax fiber optical led light up shoes have a Hidden Switch Button inside the strap on the heel, the hidden button will not affect your comfortable wearing experience...
  • 【Clean and Maintenance Instruction】: Please use wet tower to clean the upper directly. For stained and dirty spots,use the sponge eraser to brush the wet upper smoothly, and put the men/women...
  • Shinmax
  • 8.5 Women/7 Men
  • White
Bestseller No. 3Bestseller No. 3
Sanyes USB Charging Light Up Shoes Sports LED Shoes Dancing Sneakers SYDB551-White-39
  • PU leather Rubber sole. Lining Material: Cotton Fabric.
  • Size Instruction:Since sizes can vary between brands. Please refer to the following size chart. measure your heel-to-toe length and than choose the size fit your best. Please pay attention to the...
  • Switch Instruction: Hidden switch button beside the charging port. Press it to switch on. With each press,it changes to another light mode. Press the switch for 12 times to turn the light off , or...
  • Light Modes: light on from 1.red(steady) -2.blue(steady) -3.green(steady) -4.purple(steady) -5. Sky blue(steady) -4.yellow(steady) -7.white(steady) -8.white(twinkle) -9.slow auto-change mode -10.fast...
  • Charge instruction: Connect a USB cable from the computer, mobile phones and other chargers, mobile power can also be used, safe and reliable. One charge for 2~3 hours can provide 8~10 hours of...
  • Sanyes
  • 8 Women/6.5 Men
  • White

4. Vape Juice (E-liquid )

vape-juice-niche-market When companies like Philip Morris entering highly unregulated industry, you can expect something big to happen. Although according to Telegraph, Philip Morris’s vision of cigarette-free future was met with scepticism, E-Cigarettes and vape liquid market volume are expected to grow at a CAGR of more than 25% from 2016 to 2021. In countries like The United Kingdom, where vaping product sales surpassed $6bn mark, vape shops are popping up on every corner.

One could say that “the golden age” of this unregulated industry is over and the new EU’s Tobacco Product Directive might confirm just that. But despite government’s efforts to control e-liquid market, there are plenty of options and new opportunities to launch and develop niche product within this growing industry.

5. Green tea shots

green-tea-shots-niche-marketThe popularity of green tea, and especially Matcha tea, has been steadily growing for the last few years. Therefore, it is not surprising that new products are entering this niche market. One of them happens to be Green tea shots.

6. Explainer videos

explainer-video-trendExplainer video is a perfect method to illustrate, simplify, demonstrate and explain your services or product features in a visually appealing way. The enormous popularity of “Buzzfeed” , “Tasty” and “TechInsider” videos on Facebook, may have contributed to this trend too. So whether you are a freelance graphic designer or a large digital design agency, this trending niche product should be on your bucket list in 2018.

7. Wifi video doorbells

wifi-video-dorbell-nicheProfessional high-end home security cameras and closed circuit television (CCTV) are expensive to run. That’s why video doorbells are exactly what modern families need right now. The main purpose of video doorbell is to keep you safe by letting you know who is at the door. Small, compatible and controlled via smartphone app gadget is a new way to greet your guests. Video doorbells and similar smart home security products will be one of the biggest trends in 2018

Bestseller No. 1Bestseller No. 1Bestseller No. 1
Remo+ RemoBell S Wi-Fi Video Doorbell Camera with HD Video, Motion Detection, 2-Way Talk, Works with Alexa
  • Powered by existing doorbell wiring and provides 24/7 surveillance of all front door activity
  • Records and stores all motion activity for up to 3 days via FREE cloud storage (paid plans available)
  • Streams all your live videos in high quality HD with 180º wide angle and infrared vision; dewarping option available for live view
  • Allows you to select areas of interest and sends instant alerts on your smart device when motion is detected in your video doorbell's view
  • Lets you see, hear, and talk with visitors from your smartphone or tablet using the Remo+ app (iPhone 5 & iOS 9 and above, or Android 4.1 or above)
Bestseller No. 2Bestseller No. 2Bestseller No. 2
Ring Video Doorbell with HD Video, Motion Activated Alerts, Easy Installation - Satin Nickel
  • Works with Alexa to illuminate and send announcements to Echo devices when your doorbell is pressed or motion is detected. You can also see, hear, and talk to visitors through Echo Show or Echo Spot.
  • Lets you see, hear and speak to visitors from your phone, tablet and PC
  • Sends alerts as soon as motion is detected or when visitors press the Doorbell
  • Works on any home, with or without existing doorbell wires
  • Monitors your home in HD video with infrared night vision
  • Lets you check-in on your property at anytime with Live View on-demand video
  • Includes Lifetime Theft Protection: If your Doorbell gets stolen, we'll replace it for free




8. Power banks

power-bank-niche-trendBattery drain has always been one of smartphone users’ biggest nightmares. Despite iteration after iteration of new cutting-edge on-the-go gadgets and smartphones releasing every year, somehow li-ion battery life never seems to improve. Until smartphone manufacturers will resolve this problem (or at least usage/battery ratio will be increased), portable power banks seem to be the only way around this unpleasant experience.

Bestseller No. 1Bestseller No. 1Bestseller No. 1Bestseller No. 1
Anker PowerCore 10000, One of The Smallest and Lightest 10000mAh External Batteries, Ultra-Compact Portable Charger, High-Speed Charging Technology Power Bank for iPhone, Samsung Galaxy and More
  • The Anker Advantage: Join the 30 million+ powered by our leading technology.
  • Remarkably Compact: One of the smallest and lightest 10000mAh portable charger. Provides almost three-and-a-half iPhone 8 charges or two-and-a-half Galaxy S8 charges.
  • High-Speed Charging: Anker's exclusive PowerIQ and VoltageBoost combine to deliver the fastest possible charge for any device. Qualcomm Quick Charge not supported.
  • Certified Safe: Anker's MultiProtect safety system ensures complete protection for you and your devices.
  • What You Get: Anker PowerCore 10000 portable charger, Micro USB cable, travel pouch, welcome guide, our worry-free 18-month warranty and friendly customer service. USB-C and Lightning cable for iPhone...
Bestseller No. 2Bestseller No. 2Bestseller No. 2Bestseller No. 2
Portable Charger Anker PowerCore 20100mAh - Ultra High Capacity Power Bank with 4.8A Outputand and PowerIQ Technology, External Battery Pack for iPhone, iPad & Samsung Galaxy & More (Black)
  • The Anker Advantage:Join the 30 million+ powered by our leading technology.
  • Ultra-High Capacity:Weighs as little as a can of soup (12.5 oz) yet charges the iPhone 8 almost seven times, the Galaxy S8 five times or the iPad mini 4 twice.
  • High-Speed Charging: PowerIQ and VoltageBoost combine to deliver the fastest possible charge(does not support Qualcomm Quick Charge). Recharges itself in 10 hours with a 2 amp charger, phone chargers...
  • Certified Safe: Anker's MultiProtect safety system ensures complete protection for you and your devices.
  • What You Get: Anker PowerCore 20100 Portable Charger, Micro USB cable, travel pouch, welcome guide, Lightning cable for iPhone / iPad sold separately.
SaleBestseller No. 3Bestseller No. 3Bestseller No. 3Bestseller No. 3
GETIHU Portable Charger, Ultra Slim 10000 mAh Power Bank, 4.8A High-Speed 2 USB Ports Battery Pack with LED Flashlight, Compatible with iPhone Xs X 8 7 6s 6 Plus Samsung Note 9 S9 iPad Tablet (Black)
  • 1. Slim & Compact: 10000mAh capacity is more than enough for all day trip which can fully charge your iPhone 8 three times 【iPhone charging cable not included】. Thickness as iPhone, you can put it...
  • 2. Two USB ports & Charging Fast: GETIHU Smart IC and dual USB output ports (2.4A) allow for charging your iPhone and iPad simultaneously and 1.4X faster than standard charger. 【Not support Qualcomm...
  • 3. Cool LED Flashlight: Turn on/off the LED flashlight by double click the power button. Perfect for camping, travel, business trip and more. It will be good help in an emergency.
  • 4. Safety to Charge: Intelligent power manage IC protect your devices against over-charged, over-discharged, over-voltage, over-current and short circuit charging accidents.
  • 5. Warranty: We offer hassle-free after-sale services: 30-Day money back guarantee, 3-Year warranty, Lifetime technical supports. We won't let our customer waste their money.

9. Hygge

hygge-niche-trending-productWhat is hygge (pronounced “hoo-gah”)? The Danish word “hygge”, is usually translated into English as “cosiness”. According to the Oxford English Dictionary, Hygge refers to “a quality of cosiness and comfortable conviviality that engenders a feeling of contentment or well-being.” This is one of the hottest trends of 2017 that we have witnessed so far. If you are a blogger or own a home décor ecommerce store, you should definitely consider to explore this trending niche.

10. Nano suction technology and Anti-gravity phone cases

nano-suction-trendThe ingenious anti-gravity case by Megatiny might be the start of a whole new niche market. The nano-suction Anti-Gravity phone case allows you to stick it to whiteboards, metal, kitchen cabinets, glass, mirrors, tile, flat car dashboards and more. The interest in such a product is high and the competition within this niche market is quite low.
What is nano suction technology?

Image by UM! Brands

In its simplest terms, nano-suction is the power of millions of miniature suction cups, packed as tightly as the cells of your skin that it feels like a smooth plastic surface to your hand. When the product covered with a layer of nano suction material is pressed against a flat surface, the millions of tiny (nano-sized) suction cups create an immense vacuum, generating a strong suction force that can hold a huge amount of weight.

Bestseller No. 1Bestseller No. 1Bestseller No. 1Bestseller No. 1Bestseller No. 1
CloudValley iPhone 7 Plus Case/iPhone 8 Plus Case, Anti Gravity Phone Case Magical Nano Can Stick to Glass, Whiteboards, Tile and Smooth Surfaces for Apple iPhone 7 Plus (2016)/ 8 Plus (2017)
  • Material:PC+TPU, Protect your phone from scratch and shock.
  • Can Stick to glass, mirrors, whiteboards, metal, kitchen cabinets or tile, car GPS, and most smooth, flat surfaces.
  • Anti Gravity iPhone 7 Plus Case / iPhone 8 Plus Case by CloudValley for Apple iPhone 7 Plus (2016) / iPhone 8 Plus (2017).
  • Note: if the sticky part got dirty and not able to stick on the wall, you can wipe it with clear water, and it will be sticky again.
Bestseller No. 2Bestseller No. 2Bestseller No. 2Bestseller No. 2Bestseller No. 2
Wingcases for iPhone XR Anti Gravity Case, Black Magic Nano Sticky Cover Suction Stick on The Smooth Surface with Dust Proof Film
  • DO NOT STICK TO painted walls, trees, sofa, bumpy and dusty surfaces; it functions just like suction cup hooks that stick on bathroom walls or doors; This phone case has a sticky layer that consists...
  • Fit for iPhone XR full access to buttons and ports
  • The dust proof film is anti fingerprint can protect the nano cups from collecting dust; if the stickiness gets weak please use a bit of water to wash the case and the case will be good for use again
  • Works perfectly for going handsfree while taking selfies navigation for driving cooking recording vlogs watching videos and etc
  • Stick your phone to glass, mirrors, whiteboards, metal, kitchen cabinets or tile and smooth flat surfaces
SaleBestseller No. 3Bestseller No. 3Bestseller No. 3Bestseller No. 3Bestseller No. 3
Anti Gravity Phone Case by Mega Tiny Corp Compatible for iPhone | Hands Free Selfie | Nano Suction Technology | Stick to Wall | Includes 4 Back Plate Cover (8/7 / 6s / 6-4.7 inches)
  • 🎁 TOP RATED IPHONE ACCESSORY GIFT! - Perfect GIFTS for the new iPhone owner! - SHIPS WITH 4 DIFFERENT COLOR BACKPLATES! - Black, Silver, Gold, and Rose Gold.
  • 🥇 HOW WE'RE DIFFERENT - 1. WE FOCUS ON QUALITY we invented the Anti Gravity Case and have spent the last several years perfecting it!. 2. WE'RE A SMALL BUSINESS located in Los Angeles,...
  • 🎉 ACTUAL AMAZON REVIEWS: "I absolutely LOVE Mega Tiny Corp! Their products are such great. The Anti-Gravity case sticks to any flat surface and is perfect for the kitchen while cooking. I...
  • 💝 WHY DO CUSTOMERS LOVE MEGA TINY? It's simple! The problem with other iPhone cases that claim to stick is that they are cheap knock-offs and put your phone in danger. Our trademarked Anti...
  • 🙏 CUSTOMER CARE PROMISE - GUARANTEED: We're super confident you'll love our iPhone cases. However, if for any reason you're not absolutely thrilled, just let us know and we'll give you a full...




11. Artificial Intelligence

Artificial-intelligence-niche-trend

There is no shadow of a doubt, that Artificial intelligence (AI)  is the next “big thing”. It’s bigger than VR and AR combined. There are already numerous artificial intelligence algorithms, that surpass the capacities of human experts of today. Increasingly complex AI algorithms and cognitive machines are entering traditionally human-powered industries: customer service, after-sales support, finance, transport, production,  manufacturing or marketing.

This hyper focus on technology-fueled marketing has also had an immense impact on other types of technology, evolving artificial intelligence from the niche of science fiction to the newest must-have technology of today. ” – says David Verhaag . As AI algorithms, and cognitive, technological-brain capacity improves, its field of application will grow further.

At a certain point, sophisticated AI algorithms will start optimizing themselves to an ever greater degree—maybe even reaching superhuman levels of intelligence. Although AI is a vast industry, there is enough space for a number of products to fill various niche markets of this emerging technology in 2018.

12. Fidget Spinners

fidget spinner
“Fidget spinner” vs “Virtual reality”, Google Trends, June 5, 2017

Fidget spinners are taking over playgrounds. According to Forbes, fidget spinners touted to become the most viral retail product in 2017 and as of , 2017 Amazon’s best selling product list is dominated by these spinning gadgets. On 2018 they will still be on demand. The small toys have become the latest must have gadget. Fidget spinners have a rather surprising past. They were originally designed to help children with certain conditions like autism and ADHD deal with stress.

Fidget spinners only cost a couple of dollars, but some websites and e-commerce shops have started to charge a lot more as their popularity increases. Online videos showing off tricks have had millions of views. Until the next big thing in the playground, it looks like the fidget spinner will be around. We hope this is yet another of many untouched niche markets you will strive in.

Bestseller No. 1Bestseller No. 1Bestseller No. 1Bestseller No. 1Bestseller No. 1Bestseller No. 1
Fidget Spinner ADHD Anxiety Toys 5 Pack Stress Relief Reducer Spin for Adults Children Autism Fidgets Best EDC Hand Spinners Bearing Trispinner Finger Toy Focus Fidgeting Restless Tri-Spinner SCIONE
  • PACKAGE INCLUDED: 5 Fidget Spinner DIAMETER: 2.95 inches. Thickness: 0.31 inches.5 COLOR: Red / green / white / blue / black
  • HIGH SPEED HYBRID CERAMIC BALL in the center to ensure the smoothest rotation and consistency. 3 STEEL 608 COUNTERWEIGHT BEARING WEIGHTS to increase centripetal force and spin time. BEARINGS ARE...
  • ROUND CORNER AND SMOOTH SURFACE: Protect your fingers from scratching. NO REPAIR, OIL, MAINTENANCE NEEDED: Use the stress relief toys right out of box. GUARANTEE 1 MIN+ SPIN TIME: The Fidget will...
  • EASY TO USE: To spin the adhd fidget toys simply hold with one finger either side of the centre and then with your other hand spin. With practice the spinners can be used with one hand only. To use...
  • GREAT TOYS FOR FIDGET, ANXIETY, FOCUS, ADHD, AUTISM, QUITTING BAD HABITS: With a fidget spinner, you will be able to curb unwanted habits such as nail biting and smoking. Your boring time will pass...
Bestseller No. 2Bestseller No. 2Bestseller No. 2Bestseller No. 2Bestseller No. 2Bestseller No. 2
Owen Kyne 12 Pack Fidget Spinner, EDC Hand Tri-Spinner Fidget Stress Relief Toys for Adults and Kids, All-in-one Design 2-3 Min Spins,Relieves Your ADD ADHD Autism
  • Package Included: 12 Fidget Spinner with Mix Color.
  • All-in-one Design, Bear Do Not Drop Out and Do Not Broken. Great Toy for Fidgeters. Easy to Carry, Flick and Spin for Hours with Just One or Both Hands.
  • 2-3 Minutes Average Spins Spinner Fidget, Depending on the Power You Use to Spin.
  • High Speed Core 608 Hybrid Ceramic Bearing with ZrO2 Balls for Incredibly Long Frictionless Spins + 3 Steel Counterweight Bearings Outside, Non-3D Printed.
  • Great Design For Anxiety, Focusing, ADHD, Autism, Quitting Bad Habits, Staying Awake On Long Car Drives, etc. Helps Relieve Stress.
  • Toy
  • Owen Kyne
SaleBestseller No. 3Bestseller No. 3Bestseller No. 3Bestseller No. 3Bestseller No. 3Bestseller No. 3
Trianium Fidget Spinner Pro Metal Series [Black] Phone Stress Reducer Figit Toy for Kid Adult [Easy Flick + Spin] Prime Ball Bearing Finger Spinner Hands Focus Toys Perfect for Anxiety,Autism,Boredom
  • Made of durable metal-alloy material and premium ball-bearing, not easy to break when falling off; Buy with confidence, the Trianium Spinner Pro Metal Series comes with One Year warranty.
  • GREAT HAND SPINNER - Flick and spin for minutes with just one or both hands Great For Fidgety Hands, Anxiety, Phone Stress, Autism, Quitting Bad Habits, Staying Awake On Long Car Drives and more....
  • SMOOTHESS SPINS: With the high-performance steel-ball bearing and specialized pre-lubricated oil for a faster and longer spin time. The protective top/bottom caps helps prevent the ball bearing won't...
  • PERFECT GIFT CHOICE - Suitable for Adults and kids over 10 years old and the beautiful high-quality retail packaging included makes our fidget spinner the ideal present for any family member or for...
  • EASY TO CARRY: It is simple, lightweight, pocket size and fun, also effective for focus and deep Thought.
  • Misc.
  • Trianium

Related:  Top 10 trending products to sell on Amazon in 2018

Published by Harry Suresh

Harry is an experienced and skilled business copywriter with a solid journalistic background. Over the past two years he has worked with companies of all shapes and sizes on a huge variety of projects. More recently he has specialised in online content, including social media and marketing.