One size doesn’t fit all: building the perfect influencer marketing strategy

Due to the relative lack of data on what specifically drives ROI in regards to influencer marketing, it can sometimes be difficult for brands to build the right influencer networks to push their products and services. Thanks to the recent L2 Intelligence Report: Influencers, the picture is a bit clearer. The main findings suggest that […]

7 marketing strategies behind Donald Trump’s success

Regardless of the politics surrounding the man, Donald Trump built a real estate empire and then, against almost all the odds, catapulted to the most powerful job in the world, thanks in large part to his exceptional ability to market his brand and himself. 1. There’s no such thing as bad publicity While it’s certainly […]

Top 10 marketing trends every marketer should follow in 2018

As technology marches forward and more and more of Generation Z and millennials come of age, establishing a greater foothold in the marketplace, brands will need to ditch much of marketing’s conventional wisdom and adapt to marketing trends that will dominate 2018. Brands who disregard recent innovations in social media, the internet, artificial intelligence, and […]

5 Great Examples of Successful Social Commerce Websites

What is Social Commerce? Social commerce is a relatively new scientific field that involves several professional and academic disciplines.Although social commerce refers to e-commerce transactions delivered via social media, there is no agreed-upon definition or description of the content and boundaries of the social commerce area. The “misconception” of Social Commerce There is a common […]

How To Find a Profitable Niche Market on Amazon?

There are usually two approaches when giving advice on how to choose a niche. The advice for people new to building niche websites, starting a blog, or entering the Internet marketing arena is usually something along the lines of “choose a niche that you are interested in or passionate about”. This isn’t bad advice, in […]

How To Do Effective SEO Keyword Research For A Niche Website?

I built many websites when I first started out, pretty much all of them never saw more than a handful of visitors each day. I thought I had done everything right when building the site and could never understand why it didn’t worked out the way I’d planned. There was probably a number of things […]

Finding a profitable market niche and product

There is a single most important element that has the most significant influence on the success or failure of any business. It is the initial business idea. It consists of your product, your target market niche, and your unique selling proposition (USP). If you have a good business idea, and apply the proper techniques to […]

Top 12 Online Niche Marketing Trends and Predictions for 2018

Finding Your Niche and Most Trending Products to Sell Online in 2017-2018 “Be different” – perhaps one of the greatest marketing slogans of all times. In fact, it’s so great that it could be placed right next to Shakespeare’s classic dilemma “to be or not to be”. No, this article is not about inspirational quotes […]