Top 10 tools to create video explainers and boost your social media marketing

Popular social media publishers such as Tech Insider, Tasty, NowThis, Buzfeed and many other business pages on Facebook produce highly engaging and widely popular explainer videos every single day. They have set a new high standard that many new businesses on social media are struggling to live up to it and are doomed to spend huge amount of dollars in return of a few “holy” likes. But as technology evolves and software companies continues to develop marketing applications that enables small businesses to expand their social media marketing reach, more and more video editing tools are entering the market.

What is explainer video?
Explainer video software
Top 10 tools to create stunning video explainers
Promo by Slidely

What is explainer video?

Explainer video is a videographic presentation that provides an explanation of a business concept, product, topic, situation or services. A modern video explainer as we know it, usually consists of a video material and graphic elements, making it easy for viewers to quickly understand and engage with the video content in view.

Explainer video software

No one would argue that Adobe After Effects, developed by Adobe Systems, is probably the best software to create professional video explainers. Adobe AE software is a very powerful tool allowing its users to design and produce highly engaging graphic motion videos. However, beginners might find it difficult to use such a complex tool. Therefore, unless your company has an in-house professional designer, who is capable to produce videos using this complicated software, it’s not recommended to use it as a primary tool to produce video material for your social media marketing campaign.

Creating explainer videos using templates

Before we dive into our list of top 10 hands-off tools to create stunning video explainers, we have to cover one more option.
Video explainer templates is a relatively new trend, that will continue in 2018 and beyond. Unlike using SAAS applications, templates could be a cost-efficient option for a small businesses and start-ups. Purchasing pre-made video templates could save a lot of production time and resources. A good place to start would be Videohive, developed by Envato company. However, in order to use these templates you will need to have Adobe After Effects software installed on your device. Free trial is available to download via Adobe website

Here is a good template to create video explainers similar to NowThis, TechInsider, Tasty or Buzzfeed :

This template is available on Videohive marketplace

Now that we have covered most of the available options to create video explainers using software and templates, it’s time to look into our list of free and premium tools.

Top 10 tools to create stunning video explainers

The biggest two shifts in the past few years in the social media marketing sphere are without a doubt mobile as the go-to device for web surfing and video as the preferred method to take information in. Creating video ads that play seamlessly across all devices and are optimized for autoplay, vertical, and sound-off viewing is key. Using video explainers on popular social media sites like Facebook, is the way to go to get the most eyes on your product or service. Here is a list of tools and online applications to create engaging explainers

1. Showbox


Showbox is a cloud-based editing tool that transforms video creation into a simple, scalable process that gives you beautiful results you couldn’t achieve beforehand. It covers everything needed to create an engaging video, so you can go from idea to a professional looking video in a matter of minutes, without requiring any fancy equipment or prior expertise.

2. Typito

Typito is a web based drag-and-drop tool to create video explainers with beautiful typography, images and brand layouts. “I have been using Typito since its early days and from what it was and what it is today is about tremendous progress. I have processed more than 50 videos in Typito. The best part is the ease of putting in interesting motion graphic text, which otherwise has to be done in some sort of a desktop based program which you would need to start learning from scratch,” says Benjamin John, blogger at Tripdayz.

3. RawShorts

Raw Shorts is an easy-to-use animation software with drag and drop interface. It’s a great tool create animated explainer videos. It has templates, graphics libraries, animated charts, and you can record sound explanations.

4. Renderforest

The video creation process is simple with Renderforest. You can create all kinds of videos online using your browser without installing any software.

5. Biteable


Biteable offers a huge library of pre-made video explainer templates. This tool makes it easy to create highly engaging videos instantly.

6. Powtoon

PowToon is a user-friendly and intuitive animation tool. With PowToon, anyone can create engaging videos with a professional look and feel.

7. Promo by Slidely

Video explainers and promotional image-based vignettes with texts and music are among the hottest social media marketing tools out there today but creating these used to take significant skills, time, and sophisticated software. Now, though, Promo by Slidely is a digital video service provider that splices premium videos, licensed music, and attention-grabbing text to create highly engaging promotional videos. According to the website’s creators,Promo is the only service that gives you access to millions of premium video clips and hand-picked music complete with lifetime licensing.

8. Vemely


Vemely is an easy-to-use video editing application, which allows its users to create hilarious, inspirational or marketing video memes in four simple steps: upload a video, clip the magical moment, choose a template, and add caption.

9. Topvid

TopVid dashboard

TopVid is a super easy-to-use Facebook video ad builder that helps sellers build engaging video explainers to promote their product on social media. The online application has a variety of templates designed to construct product showcase videos with little to no cost.

10. is a great to optimize marketing videos for mobile devices. It uses smart technology based on Open Computer Vision. A video is automatically split into shots after uploading and makes suggestions for cropping based on face and object recognition. Users can easily trim videos, add a logo and subtitles. It’s designed to help anyone, including people without video-editing experience.

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