Niche marketing strategy is crucial for SMEs’ success, new study says

July 20, 2017 — According to a recent study, which examined a huge swath of literature on Small and Medium Enterprises (SMEs) and their effectiveness, SMEs are most likely to find success if they adopt a niche marketing strategy – an approach focused on targeting a small market of consumers in an attempt to fill […]

AI Chatbots: An Evolving Trend in Brand Marketing

LONDON,UK — July 16, 2017.  Chatbots, software used to simulate text-based business-to-consumer conversations, have grown considerably smarter in recent years with the ongoing advances in artificial intelligence and are fast becoming an effective marketing tool for some of the world’s biggest brands. Brands like Starbucks, Pizza Hut, and Bank of America are all making the […]

L2 Report Identifies Key Components to a Successful Video Marketing Strategy

NEW YORK, NY — June 29, 2017. Digital benchmarking firm L2 Inc analyzed 60,000 videos and 293 video campaigns for 201 brands across activewear, auto, beauty, consumer electronics, CPG, fashion, financial services, retail, travel, and identified key components that brands must take into consideration when creating and distributing video marketing content for optimal impact. Despite the […]

5 New Online Marketing Tools to Boost Your Sales Instantly

NEW YORK, NY — June 14, 2017. According to the latest report form Bluewolf, an IBM company, improving marketing maturity is one of the best ways companies can outperform their competition in 2017.  But this statement might be irrelevant to a majority of small and medium-sized enterprises (SMEs), that are not yet ready to implement cognitive, […]