Here’s how these 4 celebrity Instagram influencers soared to the top of their niche

The world of marketing has changed radically in the past decade with the rise and ubiquity of social media. With that transformation also came the ability for little-known internet users to build massive niche audiences through unique and innovative ways, and all without a huge marketing budget. And now, these social media influencers are an […]

How Netflix’s ‘Stranger Things’ is breaking marketing boundaries

Last year, Netflix and Stranger Things took the world by storm when the first season took binge-watchers to the 1980s small-town Indiana and introduced them to a Stand By Me-esque band of kids who get wrapped up in the supernatural and a shady cover-up by secretive government agents. Currently, Stranger Things has a grasp on […]

12 key elements to build a wildly successful subscription box business

In their latest white paper, Ocean X, a subscription commerce platform, has identified 12 psychological ingredients that drive customers to sign up for, and stick with, physical subscriptions. In today’s complex, often overwhelming world of unlimited choices, it’s easy to feel lost and unappreciated. At the same time, we’re engulfed in a digital space — we’re […]

One size doesn’t fit all: building the perfect influencer marketing strategy

Due to the relative lack of data on what specifically drives ROI in regards to influencer marketing, it can sometimes be difficult for brands to build the right influencer networks to push their products and services. Thanks to the recent L2 Intelligence Report: Influencers, the picture is a bit clearer. The main findings suggest that […]

Inside the blogger’s mind: how influencer marketing changed in 2017

A new survey of 586 bloggers and vloggers, examined the current state of influencers: their habits, attitudes, and blogging practices and how each shifted in the last year — from influencers becoming more professional to their ever growing relationship with PR. Every year, blogging keeps gaining in popularity and, for this reason, influencer marketing is an essential […]

Effectively Branding in the Age of Social Media Influencers

Many brands find navigating the influencer marketing landscape to be relatively difficult due to the novelty of this new marketing concept. As a result, we discuss three most fundamental techniques and strategies for effective branding on various social media platforms. 1. Metrics and data Social media influencer landscape seems like the Wilde West of marketing. […]

10 Influencer Marketing Tools to Amp Up Your Social Media Presence

July 31, 2017. Influencer marketing has grown at a staggering rate over the past few years and looks primed to become the primary marketing strategy for businesses, both large and small, as more and more companies look to build their brand reputation and stay competitive in the social media age. Nowadays, celebrities, Instagram stars, and […]

Costs Are Soaring: The Current State of Influencer Marketing In 2017

Influencers are charging more, but is it money well-spent? Influencer marketing is big business — and it’s only getting bigger. According to a survey by Tomoson, influencer marketing is the fastest growing online customer acquisition channel, and a survey by Linqia shows that 48% of marketers plan on increasing their influencer marketing budgets in 2017. […]

Top 5 Marketing Platforms to Reach Out to Social Media Influencers

Forget about Hollywood stars—nowadays, brands are going after social media celebrities for advertising campaigns. The rise of social media networks like Instagram, Snapchat, Facebook, YouTube, Twitter and Quora have birthed influencers with major followings and companies want to cash in on their popularity. Influencer marketing platforms such as Niche, TapInfluence or FameBit spotted a new trend […]