Twitter removed over 1.2 million accounts linked to terrorism

Twitter removed over 1.2 million accounts linked to terrorism, according to the Dutch newspaper NU.nl. The removed accounts were part of the propaganda machine used by terrorist organisations worldwide.  The active war on terrorism at Twitter started in 2015, when Twitter decided to keep track of all deleted accounts linked to terrorism. In the second […]

Twitter has impact on financial markets, new study shows

MURFREESBORO, TN — August 2, 2017. User-generated content and attention stemming from the social media platform Twitter has wide-ranging implications for financial markets, a new study shows. Scientists argue that Twitter activity is a source of investor attention, and is significantly associated with noise trading. As Twitter activity about a stock increases, the stock experiences […]

Costs Are Soaring: The Current State of Influencer Marketing In 2017

Influencers are charging more, but is it money well-spent? Influencer marketing is big business — and it’s only getting bigger. According to a survey by Tomoson, influencer marketing is the fastest growing online customer acquisition channel, and a survey by Linqia shows that 48% of marketers plan on increasing their influencer marketing budgets in 2017. […]

Top 5 Marketing Platforms to Reach Out to Social Media Influencers

Forget about Hollywood stars—nowadays, brands are going after social media celebrities for advertising campaigns. The rise of social media networks like Instagram, Snapchat, Facebook, YouTube, Twitter and Quora have birthed influencers with major followings and companies want to cash in on their popularity. Influencer marketing platforms such as Niche, TapInfluence or FameBit spotted a new trend […]