You might recall the Facebook hearing after the Cambridge Analytica scandal hit. In light of that, Mark Zuckerberg promised Facebook would review all existing apps with access to large amounts of data to see if there was any “suspicious activity”. Well, Facebook just announced they have suspended over 200 apps after investigation of their usage. […]
Category Archives: Facebook
“Delete Facebook” searches hit highest since 2012
With Facebook under heavy fire, people are leaving the platform. According to Business Insider, nearly 1 in 10 Americans deleted their Facebook account after the Mark Zuckerberg hearings. Even Zuckerberg himself claimed there was “no dramatic drop-off in users” since the Cambridge Analytica data-breach. Even though we cannot confirm the numbers from Business Insider, Google trend […]
Facebook plans to let users ‘unsend’ messages, just like Zuckerberg
Earlier this week, tech site Techcrunch reported that Facebook had retracted messages sent by Mark Zuckerberg from the recipients’ inboxes. The messages, sent with Messenger, were claimed to be a ‘security issue’, but there was some backslash from the community. Only Zuckerberg and other high executives had the privilege of having their messages deleted, whereas […]
How video ads on Facebook,Amazon and YouTube are taking over online advertising
In recent years, the biggest shift in the digital sphere has, without a doubt, been the domination of video across the internet. Digital video now accounts for 74 percent of all online traffic and over 55 percent of people watch online videos every day. Among the younger generations of consumers, online video — especially mobile — […]
Facebook granted patent for gesture-based control system
SEATTLE, WA — August 16, 2017. Facebook was granted a patent on Tuesday for gesture-based control technology that allows a person to precisely control a computer system without wearing an instrumented glove or any other tracking device. Many start-ups and technology companies already incorporate gesture controls into some of their products, perhaps the most widely […]
Report: Brands Are Slowly Warming Up to Facebook Live
NEW YORK, NY — August 1, 2017. L2 Inc, digital benchmarking firm based in New York, released its report titled “Video: Live”, which found that over 4 percent of Facebook videos posted in June 2017 by analyzed brands were live, up from 1 percent in August 2016. Live video is a fast-growing feature on many social media platforms. […]
Costs Are Soaring: The Current State of Influencer Marketing In 2017
Influencers are charging more, but is it money well-spent? Influencer marketing is big business — and it’s only getting bigger. According to a survey by Tomoson, influencer marketing is the fastest growing online customer acquisition channel, and a survey by Linqia shows that 48% of marketers plan on increasing their influencer marketing budgets in 2017. […]
AI Chatbots: An Evolving Trend in Brand Marketing
LONDON,UK — July 16, 2017. Chatbots, software used to simulate text-based business-to-consumer conversations, have grown considerably smarter in recent years with the ongoing advances in artificial intelligence and are fast becoming an effective marketing tool for some of the world’s biggest brands. Brands like Starbucks, Pizza Hut, and Bank of America are all making the […]
Top 5 Marketing Platforms to Reach Out to Social Media Influencers
Forget about Hollywood stars—nowadays, brands are going after social media celebrities for advertising campaigns. The rise of social media networks like Instagram, Snapchat, Facebook, YouTube, Twitter and Quora have birthed influencers with major followings and companies want to cash in on their popularity. Influencer marketing platforms such as Niche, TapInfluence or FameBit spotted a new trend […]
A New Approach to Measuring How Brands Are Portrayed On Social Media
NEW YORK, NY — June 9, 2017. Scientists propose a “visual listening in” approach to measuring how brands are portrayed on social media, by mining visual content posted by users. With the rapidly growing amount of visual brand-related content consumers create on social media, images are a promising tools for marketers, designers and brand managers to track […]