Instagram adds native payment options to app (for some users)

Exciting news: Instagram just added native payment features for some users, making it possible to make payments for services on Instagram without leaving the app. The feature isn’t available for all users (yet). According to Techcrunch, Instagram is allowing some UK and US business accounts to test the feature by accepting payments for booking restaurant […]

Here’s how these 4 celebrity Instagram influencers soared to the top of their niche

The world of marketing has changed radically in the past decade with the rise and ubiquity of social media. With that transformation also came the ability for little-known internet users to build massive niche audiences through unique and innovative ways, and all without a huge marketing budget. And now, these social media influencers are an […]

One size doesn’t fit all: building the perfect influencer marketing strategy

Due to the relative lack of data on what specifically drives ROI in regards to influencer marketing, it can sometimes be difficult for brands to build the right influencer networks to push their products and services. Thanks to the recent L2 Intelligence Report: Influencers, the picture is a bit clearer. The main findings suggest that […]

Costs Are Soaring: The Current State of Influencer Marketing In 2017

Influencers are charging more, but is it money well-spent? Influencer marketing is big business — and it’s only getting bigger. According to a survey by Tomoson, influencer marketing is the fastest growing online customer acquisition channel, and a survey by Linqia shows that 48% of marketers plan on increasing their influencer marketing budgets in 2017. […]

Top 5 Marketing Platforms to Reach Out to Social Media Influencers

Forget about Hollywood stars—nowadays, brands are going after social media celebrities for advertising campaigns. The rise of social media networks like Instagram, Snapchat, Facebook, YouTube, Twitter and Quora have birthed influencers with major followings and companies want to cash in on their popularity. Influencer marketing platforms such as Niche, TapInfluence or FameBit spotted a new trend […]

A New Approach to Measuring How Brands Are Portrayed On Social Media

NEW YORK, NY — June 9, 2017. Scientists propose a “visual listening in” approach to measuring how brands are portrayed on social media, by mining visual content posted by users. With the rapidly growing amount of visual brand-related content consumers create on social media, images are a promising tools for marketers, designers and brand managers to track […]