How Netflix’s ‘Stranger Things’ is breaking marketing boundaries

Last year, Netflix and Stranger Things took the world by storm when the first season took binge-watchers to the 1980s small-town Indiana and introduced them to a Stand By Me-esque band of kids who get wrapped up in the supernatural and a shady cover-up by secretive government agents. Currently, Stranger Things has a grasp on […]

The most relevant brands in 2017 and what marketers can learn from them

Connect us, entertain us, and inspire us. Brands that are able to do these three things effectively reign supreme when it comes to market relevance, according to the Prophet Brand Relevance Index. The report surveyed 13,500 Americans to rank 275 brands across 75 industries in order to discern what brands are the most relevant in […]

One size doesn’t fit all: building the perfect influencer marketing strategy

Due to the relative lack of data on what specifically drives ROI in regards to influencer marketing, it can sometimes be difficult for brands to build the right influencer networks to push their products and services. Thanks to the recent L2 Intelligence Report: Influencers, the picture is a bit clearer. The main findings suggest that […]

Inside the blogger’s mind: how influencer marketing changed in 2017

A new survey of 586 bloggers and vloggers, examined the current state of influencers: their habits, attitudes, and blogging practices and how each shifted in the last year — from influencers becoming more professional to their ever growing relationship with PR. Every year, blogging keeps gaining in popularity and, for this reason, influencer marketing is an essential […]

TopVid offers new platform to create Facebook Video Ads with ease

TopVid, a new automated ad builder, offers brands the ability to easily create engaging video ads to promote products or services on social media. A new ad builder has a variety of pre-built e-commerce, product showcase, mobile app and video text templates allowing users to create video material for marketing campaigns. “We are building TopVid because we […]

Facebook granted patent for gesture-based control system

SEATTLE, WA — August 16, 2017.  Facebook was granted a patent on Tuesday for gesture-based control technology that allows a person to precisely control a computer system without wearing an instrumented glove or any other tracking device. Many start-ups and technology companies already incorporate gesture controls into some of their products, perhaps the most widely […]

Twitter has impact on financial markets, new study shows

MURFREESBORO, TN — August 2, 2017. User-generated content and attention stemming from the social media platform Twitter has wide-ranging implications for financial markets, a new study shows. Scientists argue that Twitter activity is a source of investor attention, and is significantly associated with noise trading. As Twitter activity about a stock increases, the stock experiences […]

Report: Brands Are Slowly Warming Up to Facebook Live

NEW YORK, NY — August 1, 2017. L2 Inc, digital benchmarking firm based in New York, released its report titled “Video: Live”, which found that over 4 percent of Facebook videos posted in June 2017 by analyzed brands were live, up from 1 percent in August 2016. Live video is a fast-growing feature on many social media platforms. […]

10 Influencer Marketing Tools to Amp Up Your Social Media Presence

July 31, 2017. Influencer marketing has grown at a staggering rate over the past few years and looks primed to become the primary marketing strategy for businesses, both large and small, as more and more companies look to build their brand reputation and stay competitive in the social media age. Nowadays, celebrities, Instagram stars, and […]

Costs Are Soaring: The Current State of Influencer Marketing In 2017

Influencers are charging more, but is it money well-spent? Influencer marketing is big business — and it’s only getting bigger. According to a survey by Tomoson, influencer marketing is the fastest growing online customer acquisition channel, and a survey by Linqia shows that 48% of marketers plan on increasing their influencer marketing budgets in 2017. […]