Effectively Branding in the Age of Social Media Influencers
Many brands find navigating the influencer marketing landscape to be relatively difficult due to the novelty of this…
TopVid offers new platform to create Facebook Video Ads with ease
TopVid, a new automated ad builder, offers brands the ability to easily create engaging video ads to promote products or…
Facebook granted patent for gesture-based control system
SEATTLE, WA — August 16, 2017. Facebook was granted a patent on Tuesday for gesture-based control technology that…
Twitter has impact on financial markets, new study shows
MURFREESBORO, TN — August 2, 2017. User-generated content and attention stemming from the social media platform Twitter has…
Report: Brands Are Slowly Warming Up to Facebook Live
NEW YORK, NY — August 1, 2017. L2 Inc, digital benchmarking firm based in New York, released its report titled “Video:…
10 Influencer Marketing Tools to Amp Up Your Social Media Presence
July 31, 2017. Influencer marketing has grown at a staggering rate over the past few years and looks…
Costs Are Soaring: The Current State of Influencer Marketing In 2017
Influencers are charging more, but is it money well-spent? Influencer marketing is big business — and it’s only…
AI Chatbots: An Evolving Trend in Brand Marketing
LONDON,UK — July 16, 2017. Chatbots, software used to simulate text-based business-to-consumer conversations, have grown considerably smarter in…
Financial services brands fail to address millennials on social media
NEW YORK, NY — July 12, 2017. A report by L2 Inc, a business intelligence firm, has found that…
L2 Report Identifies Key Components to a Successful Video Marketing Strategy
NEW YORK, NY — June 29, 2017. Digital benchmarking firm L2 Inc analyzed 60,000 videos and 293 video campaigns…