With an eye on food & grocery sector, Alibaba buys stake in Sun Art Retail
In yet another bold move, the Chinese e-commerce conglomerate, Alibaba, invested $2.88 billion to buy 36.16% stake in…
Top 10 tools to create video explainers and boost your social media marketing
Popular social media publishers such as Tech Insider, Tasty, NowThis, Buzfeed and many other business pages on Facebook…
Harnessing the Advantages of Artificial Intelligence (AI) in the Retail Sector
Artificial Intelligence has forever been the term that people associated with Hollywood movies. Today, with the latest discoveries…
Bitcoin,Litecoin,Ripple: first-ever study sheds new light on cryptocurrency’s volatility
A new study from the universities of Dublin and Chelmsford (UK) examined the return and volatility transmission across…
7 Immersive pop-ups and branding activations that built lasting impressions
To put it simply, branding activations—also known as experiential marketing—is the strategy of using events to reach your…
How Netflix’s ‘Stranger Things’ is breaking marketing boundaries
Last year, Netflix and Stranger Things took the world by storm when the first season took binge-watchers to…
5 pitch-perfect inclusive marketing advertisements
When you boil it down, marketing is first and foremost about demographics—or how to message your service or…
How and why the fashion industry is trending toward sustainable clothing
Who makes the clothes we wear every day? Where are they being made? And what happens to all…
How Augmented Reality is shaking up the product packaging industry
In the past few years, Augmented Reality has made huge strides in becoming more mainstream — Pokémon Go…
7 marketing strategies behind Donald Trump’s success
Regardless of the politics surrounding the man, Donald Trump built a real estate empire and then, against almost…