How to Profit from Volatility in the Bitcoin Marketplace

To say that Bitcoin has been a volatile investment would be a vast understatement. The popular cryptocurrency may be up 600% in less than a year, but there have been some wild swings along the way. In just a few days, the price of Bitcoin could fall by more than 20%, giving even long-time cryptocurrencies […]

Harnessing the Advantages of Artificial Intelligence (AI) in the Retail Sector

Artificial Intelligence has forever been the term that people associated with Hollywood movies. Today, with the latest discoveries in the field of Artificial Intelligence, its applications in various segments are taking all industries by storm and that includes the retail sector. Now, you either live with AI or you just ‘leave’ the ‘show’. AI is […]

E-commerce fashion retailer Zalando announces opening in Lisbon

Zalando, German e-commerce fashion retailer, continues its global growth with the opening of its new technology hub in Lisbon. Zalando aims to expand its e-commerce platform and increase digital offers to connect people and fashion in multiple ways. The new technology hub in Lisbon will play a key role in this strategy by focusing on the development […]

Bitcoin,Litecoin,Ethereum: Amazon Coin is shaking up cryptocurrency markets

Bitcoin’s price has skyrocketed to unprecedented figure over the past several weeks while other cryptocurrencies such as Litecoin or Ethereum have failed to keep its price in check. After the rumours that Amazon will accept cryptocurrency as a payment option, Bitcoin reached new record high of $7,350. However, other cryptocurrencies, in particular Litecoin and Ethereum, struggled to keep up […]

What brands are the most trusted by consumers?

Trust is one of the primary factors determining a brand’s success. Brands that aren’t trusted will find it hard for consumers to buy into their brand imaging and marketing. In this day and age, building trust among an ever-skeptical consumer base can be a constant challenge. In fact, consumers—especially younger ones—are less trusting of brands […]

E-commerce will outpace in-store spending for first time ever this holiday season

E-commerce is set to surpass yet another significant milestone in the world of retail. For the first time ever, holiday shoppers will spend more on e-commerce sites than they will in brick-and-mortar stores, according to a recent study. The survey, conducted by Deloitte, found that consumers will spend 51 percent of their budget online and […]

Top 10 consumer product trends in October

Not surprisingly, October’s product trends have been dominated by inspirations from Halloween and the ultra-popular TV show Stranger Things as well as ongoing trends like mobile phone accessories, subscription services, and innovations in food packaging. Here are 10 most important product trends in October based on a multitude of resources including crowdfunding sites and trend […]

Mouthpieces that brush teeth in seconds take crowdfunding by storm

While it might not sound like a lot of wasted time when you initially think about it, brushing our teeth is just that, time that could be spent more productively if it weren’t so necessary. In step mouthpiece toothbrushes, the revolutionary devices making huge waves on crowdfunding sites like Indiegogo and Kickstarter. These toothbrushes utilize […]

5 pitch-perfect inclusive marketing advertisements

When you boil it down, marketing is first and foremost about demographics—or how to message your service or product to specific groups or audiences. But as our society becomes more open and inclusive, so should our marketing strategies. Inclusive marketing—a repudiation of the use of tired and lazy stereotypes to reach out to groups of […]

How and why the fashion industry is trending toward sustainable clothing

Who makes the clothes we wear every day? Where are they being made? And what happens to all the clothes we discard? These are the questions both fashion brands and consumers are starting to ask more than ever. Fashion as we know it, whether we like to hear it or not, is an industry largely built […]