E-commerce fashion retailer Zalando announces opening in Lisbon

Zalando, German e-commerce fashion retailer, continues its global growth with the opening of its new technology hub in Lisbon. Zalando aims to expand its e-commerce platform and increase digital offers to connect people and fashion in multiple ways. The new technology hub in Lisbon will play a key role in this strategy by focusing on the development […]

Bitcoin,Litecoin,Ethereum: Amazon Coin is shaking up cryptocurrency markets

Bitcoin’s price has skyrocketed to unprecedented figure over the past several weeks while other cryptocurrencies such as Litecoin or Ethereum have failed to keep its price in check. After the rumours that Amazon will accept cryptocurrency as a payment option, Bitcoin reached new record high of $7,350. However, other cryptocurrencies, in particular Litecoin and Ethereum, struggled to keep up […]

What brands are the most trusted by consumers?

Trust is one of the primary factors determining a brand’s success. Brands that aren’t trusted will find it hard for consumers to buy into their brand imaging and marketing. In this day and age, building trust among an ever-skeptical consumer base can be a constant challenge. In fact, consumers—especially younger ones—are less trusting of brands […]

E-commerce will outpace in-store spending for first time ever this holiday season

E-commerce is set to surpass yet another significant milestone in the world of retail. For the first time ever, holiday shoppers will spend more on e-commerce sites than they will in brick-and-mortar stores, according to a recent study. The survey, conducted by Deloitte, found that consumers will spend 51 percent of their budget online and […]

Top 10 consumer product trends in October

Not surprisingly, October’s product trends have been dominated by inspirations from Halloween and the ultra-popular TV show Stranger Things as well as ongoing trends like mobile phone accessories, subscription services, and innovations in food packaging. Here are 10 most important product trends in October based on a multitude of resources including crowdfunding sites and trend […]

Mouthpieces that brush teeth in seconds take crowdfunding by storm

While it might not sound like a lot of wasted time when you initially think about it, brushing our teeth is just that, time that could be spent more productively if it weren’t so necessary. In step mouthpiece toothbrushes, the revolutionary devices making huge waves on crowdfunding sites like Indiegogo and Kickstarter. These toothbrushes utilize […]

5 pitch-perfect inclusive marketing advertisements

When you boil it down, marketing is first and foremost about demographics—or how to message your service or product to specific groups or audiences. But as our society becomes more open and inclusive, so should our marketing strategies. Inclusive marketing—a repudiation of the use of tired and lazy stereotypes to reach out to groups of […]

How and why the fashion industry is trending toward sustainable clothing

Who makes the clothes we wear every day? Where are they being made? And what happens to all the clothes we discard? These are the questions both fashion brands and consumers are starting to ask more than ever. Fashion as we know it, whether we like to hear it or not, is an industry largely built […]

The most relevant brands in 2017 and what marketers can learn from them

Connect us, entertain us, and inspire us. Brands that are able to do these three things effectively reign supreme when it comes to market relevance, according to the Prophet Brand Relevance Index. The report surveyed 13,500 Americans to rank 275 brands across 75 industries in order to discern what brands are the most relevant in […]

6 trending smartwatch technologies to keep an eye on in 2018

The smartwatch craze kicked off in 2015 with the release of the Apple Watch and since then, traditional Swiss wristwatch sales plummeted, while smartwatch sales topped $10 billion in 2017, a 17 percent growth over the previous year. Moreover, the smartwatch trend doesn’t look set to slow down anytime soon with sales forecasted to nearly double […]