The most relevant brands in 2017 and what marketers can learn from them

Connect us, entertain us, and inspire us. Brands that are able to do these three things effectively reign supreme when it comes to market relevance, according to the Prophet Brand Relevance Index. The report surveyed 13,500 Americans to rank 275 brands across 75 industries in order to discern what brands are the most relevant in […]

6 trending smartwatch technologies to keep an eye on in 2018

The smartwatch craze kicked off in 2015 with the release of the Apple Watch and since then, traditional Swiss wristwatch sales plummeted, while smartwatch sales topped $10 billion in 2017, a 17 percent growth over the previous year. Moreover, the smartwatch trend doesn’t look set to slow down anytime soon with sales forecasted to nearly double […]

Starbucks teams up with Amazon Video Direct for Upstanders Season 2

Starbucks just announced that its original content series, Upstanders, will be returning October 10th for its second season. With new content partners Amazon Prime Video and Audible, Upstanders Season 2 features eleven stories, in video and audiobook form, about everyday Americans who are doing extraordinary and courageous things to create positive change in their communities. […]

Artificial Intelligence’s impact on the future of digital marketing

The heart of digital marketing lies in managing different forms of online company presence – this can be achieved by reaching out to the target customers via the digital space, such as online advertising and social media marketing.  Nevertheless, technological innovation today changes so rapidly that many companies are struggling to keep up. AI is […]

TopVid offers new platform to create Facebook Video Ads with ease

TopVid, a new automated ad builder, offers brands the ability to easily create engaging video ads to promote products or services on social media. A new ad builder has a variety of pre-built e-commerce, product showcase, mobile app and video text templates allowing users to create video material for marketing campaigns. “We are building TopVid because we […]

As Amazon’s Advertising Platform Grows,Marketers and Brands Look to Make the Switch

SEATTLE, WA — July 23, 2017. Amazon Advertising Platform (AAP), which launched in 2014, is fast becoming a viable and lucrative option for brands trying to promote and increase the sales of their products. Often overlooked by companies who focus their marketing dollars on conventional advertising platforms like Google and Facebook, Amazon Advertising Platform’s success […]

57% of U.S. consumer online spend is now made through Amazon

WASHINGTON, DC — July 17, 2017. The latest research by digital commerce consultancy firm, Salmon, has revealed that as much as two-fifths (37%) of the total online spend is now made through Amazon, rising even higher amongst those in the US (57%). According to the report, these figures are skewed heavily by the large number […]

Financial services brands fail to address millennials on social media

NEW YORK, NY — July 12, 2017.  A report by L2 Inc, a business intelligence firm, has found that financial services brands have been slow to acknowledge the changing times and adapt their communication channels for the incoming generation of digital natives. According to the report, only 60 percent of leading wealth management companies have extended […]