Effectively Branding in the Age of Social Media Influencers

Many brands find navigating the influencer marketing landscape to be relatively difficult due to the novelty of this new marketing concept. As a result, we discuss three most fundamental techniques and strategies for effective branding on various social media platforms. 1. Metrics and data Social media influencer landscape seems like the Wilde West of marketing. […]

Top 10 Trending Products to Sell on Amazon in 2018 (2019 UPDATE)

Every year millions of new products being added to Amazon, the largest online retailer by a large margin. But the fact is that very few of those become best-sellers. Before we dive into our list of trending products that we believe will flourish and dominate Amazon’s listings in 2019, let’s take a closer look at […]

Artificial Intelligence’s impact on the future of digital marketing

The heart of digital marketing lies in managing different forms of online company presence – this can be achieved by reaching out to the target customers via the digital space, such as online advertising and social media marketing.  Nevertheless, technological innovation today changes so rapidly that many companies are struggling to keep up. AI is […]

TopVid offers new platform to create Facebook Video Ads with ease

TopVid, a new automated ad builder, offers brands the ability to easily create engaging video ads to promote products or services on social media. A new ad builder has a variety of pre-built e-commerce, product showcase, mobile app and video text templates allowing users to create video material for marketing campaigns. “We are building TopVid because we […]

Facebook granted patent for gesture-based control system

SEATTLE, WA — August 16, 2017.  Facebook was granted a patent on Tuesday for gesture-based control technology that allows a person to precisely control a computer system without wearing an instrumented glove or any other tracking device. Many start-ups and technology companies already incorporate gesture controls into some of their products, perhaps the most widely […]

5 Niche Product Packaging Trends to Elevate Your Brand

August 9, 2017 — Packaging is a critical aspect of the marketing offer, with many implications for the multi-sensory customer experience. It can affect attention, comprehension of value, perception of product functionality, and also consumption, with important consequences for consumer experience and response. Thus, while it was once viewed as being useful only for product preservation and logistics, package design has evolved […]

Amazon’s Augmented Reality Patent Could Reshape the Future of E-commerce

SEATTLE, WA — August 3, 2017. Two new patents filed by Amazon shine a light on the e-commerce giant’s ambitions with the emerging technology of augmented reality and how it can be used to revolutionize online shopping. The two patented technologies, “Augmented Reality Presentation” and “Forming a Representation of an Item with Light,” would essentially allow […]

Twitter has impact on financial markets, new study shows

MURFREESBORO, TN — August 2, 2017. User-generated content and attention stemming from the social media platform Twitter has wide-ranging implications for financial markets, a new study shows. Scientists argue that Twitter activity is a source of investor attention, and is significantly associated with noise trading. As Twitter activity about a stock increases, the stock experiences […]