Here’s How Artificial Intelligence Could Open Doors to a New Niche Market

LONDON,UK — June 9, 2017. Marketing theory has long recognized the impact of new technologies and developed the e-marketing and m-marketing domains. Now it’s time for it to go even further and to start sketching the r-marketing domain – the marketing theory of robot consumers, says Professor and Vice Rector for Academic Affairs and Research […]

Metail Finds Niche in the Virtual Fitting Room Market

LONDON,UK — June 7, 2017.  With the growing relevance of online transactions, retailers are exploring new ways in which they can overcome the challenges associated with selling nondigital products, such as clothing or eyewear, without customers having physical access to products. VR,AR and immersive fitting-room technologies can provide information about how a product fits a particular […]

eBay Unveils New Brand Platform, “Fill Your Cart With Color”

  SAN JOSE, CA — June 5, 2017.  eBay, the multinational e-commerce corporation, today unveiled a new brand platform “Fill Your Cart With Color”. “Fill Your Cart with Color” offers more personalized eBay shopping experience, which now includes a redesigned homepage that’s responsive to each user’s interests. https://www.youtube.com/watch?v=ZBcl7oqKtvE eBay’s product-topic and novelty-focused “Fill Your Cart with Color” page now […]

5 Great Examples of Successful Social Commerce Websites

What is Social Commerce? Social commerce is a relatively new scientific field that involves several professional and academic disciplines.Although social commerce refers to e-commerce transactions delivered via social media, there is no agreed-upon definition or description of the content and boundaries of the social commerce area. The “misconception” of Social Commerce There is a common […]