FTC blows the whistle on ‘get-rich-quick’ scheme

WASHINGTON, DC — June 27, 2017. The U.S. Federal Trade Commission put a stop to a ‘get-rich-quick’ scheme that allegedly lured consumers with a supposedly personalized “Business Coaching Program”.  According to the FTC, defendants behind the alleged scam have agreed to be banned from selling shady investment products and settle Federal Trade Commission charges in a deceptive telemarketing scheme that took […]

E-commerce Market in Europe expected to reach €602 billion in 2017

European e-commerce sales is expected to reach €602 billion in 2017, a report from Ecommerce Foundation claims. According to the same report, e-commerce growth in Europe is declining (down by 7,63% since 2010), but remains strong, with 13.62% growth in 2017. “The ongoing strength of electronic commerce and industry innovation will fuel further growth in electronic payment […]

5 New Online Marketing Tools to Boost Your Sales Instantly

NEW YORK, NY — June 14, 2017. According to the latest report form Bluewolf, an IBM company, improving marketing maturity is one of the best ways companies can outperform their competition in 2017.  But this statement might be irrelevant to a majority of small and medium-sized enterprises (SMEs), that are not yet ready to implement cognitive, […]

Marketing platform Swell joins Shopify Plus Technology Partner Program

Boston, MA — June 14, 2017.  Swell, incentive marketing platform, headquartered in Boston,MA, has joined the Shopify Plus Technology Program to bring its high-performing loyalty, social media interactions, referral, and email capture programs to Shopify Plus merchants. The Shopify Plus Technology Partner Program was launched on June 8, 2017 to assist in the development of the next generation of retail […]

Report: Half of US consumers embrace cross-border shopping

Atlanta, GA — June 13, 2017.  A new customer experience study from UPS has found that 47% percent of U.S. consumers have made a purchase from an overseas merchant in 2017. 36% said they wanted unique products, not available on the domestic U.S. market, while most online shoppers cite lower overseas prices as a main incentive for making […]

Here’s How Artificial Intelligence Could Open Doors to a New Niche Market

LONDON,UK — June 9, 2017. Marketing theory has long recognized the impact of new technologies and developed the e-marketing and m-marketing domains. Now it’s time for it to go even further and to start sketching the r-marketing domain – the marketing theory of robot consumers, says Professor and Vice Rector for Academic Affairs and Research […]

Metail Finds Niche in the Virtual Fitting Room Market

LONDON,UK — June 7, 2017.  With the growing relevance of online transactions, retailers are exploring new ways in which they can overcome the challenges associated with selling nondigital products, such as clothing or eyewear, without customers having physical access to products. VR,AR and immersive fitting-room technologies can provide information about how a product fits a particular […]

eBay Unveils New Brand Platform, “Fill Your Cart With Color”

  SAN JOSE, CA — June 5, 2017.  eBay, the multinational e-commerce corporation, today unveiled a new brand platform “Fill Your Cart With Color”. “Fill Your Cart with Color” offers more personalized eBay shopping experience, which now includes a redesigned homepage that’s responsive to each user’s interests. https://www.youtube.com/watch?v=ZBcl7oqKtvE eBay’s product-topic and novelty-focused “Fill Your Cart with Color” page now […]

Is the virtual reality revolution already over?

VR is a big deal, but it’s important to get a gauge of the scale how big it is. VR won’t be a standout success in a similar way to smartphones or internet Some of the challenges around virtual reality include the fact that it requires a change of behavior. VR market niche might be worth […]

5 Great Examples of Successful Social Commerce Websites

What is Social Commerce? Social commerce is a relatively new scientific field that involves several professional and academic disciplines.Although social commerce refers to e-commerce transactions delivered via social media, there is no agreed-upon definition or description of the content and boundaries of the social commerce area. The “misconception” of Social Commerce There is a common […]