Bitcoin,Litecoin,Ripple: first-ever study sheds new light on cryptocurrency’s volatility

A new study from the universities of Dublin and Chelmsford (UK) examined the return and volatility transmission across three cryptocurrencies,- Bitcoin, Ripple, Litecoin, and gold, bond, equities and the global volatility index (VIX). According to the study from Shaen Corbet, Andrew Meegan, Charles Larkin, Brian Lucey and Larisa Yarovaya this is the first study that […]

Reddit Gears Up for a Tussle with Social Media Giants with New Chat Function

The Reddit’s Standard Personal Message (PM) system will soon be overhauled by their proposed real-time chat function. The widely popular internet forum is testing its all-new arsenal and hopes to unleash it upon rival social media giants like Twitter and Facebook. Named as Reddit Chat, the new service is currently undergoing trial within a selected […]

7 Immersive pop-ups and branding activations that built lasting impressions

To put it simply, branding activations—also known as experiential marketing—is the strategy of using events to reach your target audience in-person. In general, brands are adopting physical pop-up events in large numbers, with 79 percent planning to use it more in the coming years and 67 percent saying it’s an effective marketing strategy. And it’s […]

Report reveals how e-commerce brands can improve their mobile checkout experience

Despite our ever-approaching transition to a cashless world and more consumers than ever who want to pay for online goods using their mobile phones, brands are still coming up short when it comes to mastering the mobile payment experience. Brands are stuck deploying solutions that might have satisfied yesterday’s shoppers, but in our current culture […]

Top 5 iPhone 8 and iPhone X camera gimbals to stabilize your shaky videos

The iPhone X dropped last week to scores of salivating consumers and, with its release, came a faster, f2.4 aperture telephoto lens and dual optical image stabilization that is drawing favorable video comparisons to footage shot on professional mirrorless cameras like the Panasonic GH5. On top of those features, the iPhone X, as well as […]

Here’s how these 4 celebrity Instagram influencers soared to the top of their niche

The world of marketing has changed radically in the past decade with the rise and ubiquity of social media. With that transformation also came the ability for little-known internet users to build massive niche audiences through unique and innovative ways, and all without a huge marketing budget. And now, these social media influencers are an […]

How Netflix’s ‘Stranger Things’ is breaking marketing boundaries

Last year, Netflix and Stranger Things took the world by storm when the first season took binge-watchers to the 1980s small-town Indiana and introduced them to a Stand By Me-esque band of kids who get wrapped up in the supernatural and a shady cover-up by secretive government agents. Currently, Stranger Things has a grasp on […]

12 key elements to build a wildly successful subscription box business

In their latest white paper, Ocean X, a subscription commerce platform, has identified 12 psychological ingredients that drive customers to sign up for, and stick with, physical subscriptions. In today’s complex, often overwhelming world of unlimited choices, it’s easy to feel lost and unappreciated. At the same time, we’re engulfed in a digital space — we’re […]

E-commerce fashion retailer Zalando announces opening in Lisbon

Zalando, German e-commerce fashion retailer, continues its global growth with the opening of its new technology hub in Lisbon. Zalando aims to expand its e-commerce platform and increase digital offers to connect people and fashion in multiple ways. The new technology hub in Lisbon will play a key role in this strategy by focusing on the development […]