Bitcoin,Litecoin,Ethereum: Amazon Coin is shaking up cryptocurrency markets

Bitcoin’s price has skyrocketed to unprecedented figure over the past several weeks while other cryptocurrencies such as Litecoin or Ethereum have failed to keep its price in check. After the rumours that Amazon will accept cryptocurrency as a payment option, Bitcoin reached new record high of $7,350. However, other cryptocurrencies, in particular Litecoin and Ethereum, struggled to keep up […]

What brands are the most trusted by consumers?

Trust is one of the primary factors determining a brand’s success. Brands that aren’t trusted will find it hard for consumers to buy into their brand imaging and marketing. In this day and age, building trust among an ever-skeptical consumer base can be a constant challenge. In fact, consumers—especially younger ones—are less trusting of brands […]

E-commerce will outpace in-store spending for first time ever this holiday season

E-commerce is set to surpass yet another significant milestone in the world of retail. For the first time ever, holiday shoppers will spend more on e-commerce sites than they will in brick-and-mortar stores, according to a recent study. The survey, conducted by Deloitte, found that consumers will spend 51 percent of their budget online and […]