Shopping trends: 72.1% of shoppers will turn to Amazon first this holiday season

The holiday season is fast approaching and a new survey reveals insights into how shoppers will hunt for products and what trends retailers should be aware of in order to capitalize on the end of the year retail boom. The study, commissioned by CPC Strategy and carried out by the independent research firm Survata, surveyed […]

Inside the blogger’s mind: how influencer marketing changed in 2017

A new survey of 586 bloggers and vloggers, examined the current state of influencers: their habits, attitudes, and blogging practices and how each shifted in the last year — from influencers becoming more professional to their ever growing relationship with PR. Every year, blogging keeps gaining in popularity and, for this reason, influencer marketing is an essential […]

Apple granted patent for convertible headphone earcups

Today Apple has been granted a patent that would allow it to manufacture headphones with circumaural to supra-aural convertible earcups. According to the patent application named “Circumaural to supra-aural convertible headphone earcups “, Apple’s latest invention improves on conventional headphones by providing headphone earcups that can be converted between over the ear (e.g., supra-aural) and around […]

Bitcoin,Litecoin and cryptocurrency: a viable option for ecommerce businesses

After reaching record highs year-to-date, Bitcoin and Litecoin, dubbed its “little brother”, are making big waves in the crypto-industry. Bitcoin now has a greater total valuation than payment-processing leader PayPal (PYPL) and could be seen as a viable currency for e-commerce businesses processing digital payments. A cryptocurrency is a digital currency stored on an open […]

Amazon develops new AI that can predict the latest fashion trends

Amazon has developed a new AI system that will allow it to predict and potentially help shape the latest trends in fashion. The machine learning system, built by Amazon’s developers, will analyze social media posts and the limited information they offer — like clothing tags or labels — to determine what is fashionable or soon to […]