6 trending smartwatch technologies to keep an eye on in 2018

The smartwatch craze kicked off in 2015 with the release of the Apple Watch and since then, traditional Swiss wristwatch sales plummeted, while smartwatch sales topped $10 billion in 2017, a 17 percent growth over the previous year. Moreover, the smartwatch trend doesn’t look set to slow down anytime soon with sales forecasted to nearly double […]

One size doesn’t fit all: building the perfect influencer marketing strategy

Due to the relative lack of data on what specifically drives ROI in regards to influencer marketing, it can sometimes be difficult for brands to build the right influencer networks to push their products and services. Thanks to the recent L2 Intelligence Report: Influencers, the picture is a bit clearer. The main findings suggest that […]

How Augmented Reality is shaking up the product packaging industry

In the past few years, Augmented Reality has made huge strides in becoming more mainstream — Pokémon Go took the world by storm and brands like Sephora and Warby Parker successfully utilized it to market their products to consumers. Even more recently, Apple showed off its soon-to-be-released iPhone X, with its many built-in AR technologies, […]

Starbucks teams up with Amazon Video Direct for Upstanders Season 2

Starbucks just announced that its original content series, Upstanders, will be returning October 10th for its second season. With new content partners Amazon Prime Video and Audible, Upstanders Season 2 features eleven stories, in video and audiobook form, about everyday Americans who are doing extraordinary and courageous things to create positive change in their communities. […]

7 marketing strategies behind Donald Trump’s success

Regardless of the politics surrounding the man, Donald Trump built a real estate empire and then, against almost all the odds, catapulted to the most powerful job in the world, thanks in large part to his exceptional ability to market his brand and himself. 1. There’s no such thing as bad publicity While it’s certainly […]

4k camera Removu K1 a smash hit on Indiegogo

Removu K1, a handheld 4K camera with an integrated gimbal, LCD screen and 4 hours of recording, has raised more than $120,000 on crowdfunding website Indiegogo in less than 3 days. Removu K1 is a dream gadget for vloggers, amateur documentarians and selfie lovers. A new 4K self-stabilizing camera features an integrated 3-axis motorized stabilizer […]

Report: data, AI and the IoT will dominate the future of Ecommerce

From all recent indications, the future of e-commerce will undergo vast changes in the coming years.  Brands and retailers who want to succeed in this new landscape will need to turn to technology — specifically AI and the IoT — to learn about their customers and, in turn, build deep and lasting consumer relationships, according […]

How video ads on Facebook,Amazon and YouTube are taking over online advertising

In recent years, the biggest shift in the digital sphere has, without a doubt, been the domination of video across the internet. Digital video now accounts for 74 percent of all online traffic and over 55 percent of people watch online videos every day. Among the younger generations of consumers, online video — especially mobile — […]

Top 10 marketing trends every marketer should follow in 2018

As technology marches forward and more and more of Generation Z and millennials come of age, establishing a greater foothold in the marketplace, brands will need to ditch much of marketing’s conventional wisdom and adapt to marketing trends that will dominate 2018. Brands who disregard recent innovations in social media, the internet, artificial intelligence, and […]

Brands are ditching direct-to-consumer ecommerce model

Brands are migrating investment in site direct-to-consumer e-commerce features to merchandising efforts on major retailer platforms such as Amazon or Best Buy, a new research has found. According to the newly-released L2 Inc consumer electronics report, over the last three years, 13 percent of L2 Index brands have removed direct-to-consumer e-commerce functionality from their brand […]