Why You Should Never Trust Social Media

Mark Zuckerberg, the Facebook founder, famously proclaimed in his 2013 testimony before Congress that Facebook “doesn’t sell your data.” He was right, for a time. But every day, Facebook peddles information about its users and the users of other social media platforms. All manner of digital schemes seek to use your social media data to […]

The most relevant brands in 2017 and what marketers can learn from them

Connect us, entertain us, and inspire us. Brands that are able to do these three things effectively reign supreme when it comes to market relevance, according to the Prophet Brand Relevance Index. The report surveyed 13,500 Americans to rank 275 brands across 75 industries in order to discern what brands are the most relevant in […]

5 Great Examples of Successful Social Commerce Websites

What is Social Commerce? Social commerce is a relatively new scientific field that involves several professional and academic disciplines.Although social commerce refers to e-commerce transactions delivered via social media, there is no agreed-upon definition or description of the content and boundaries of the social commerce area. The “misconception” of Social Commerce There is a common […]