12 key elements to build a wildly successful subscription box business

In their latest white paper, Ocean X, a subscription commerce platform, has identified 12 psychological ingredients that drive customers to sign up for, and stick with, physical subscriptions. In today’s complex, often overwhelming world of unlimited choices, it’s easy to feel lost and unappreciated. At the same time, we’re engulfed in a digital space — we’re […]

E-commerce fashion retailer Zalando announces opening in Lisbon

Zalando, German e-commerce fashion retailer, continues its global growth with the opening of its new technology hub in Lisbon. Zalando aims to expand its e-commerce platform and increase digital offers to connect people and fashion in multiple ways. The new technology hub in Lisbon will play a key role in this strategy by focusing on the development […]

Top 10 consumer product trends in October

Not surprisingly, October’s product trends have been dominated by inspirations from Halloween and the ultra-popular TV show Stranger Things as well as ongoing trends like mobile phone accessories, subscription services, and innovations in food packaging. Here are 10 most important product trends in October based on a multitude of resources including crowdfunding sites and trend […]

Mouthpieces that brush teeth in seconds take crowdfunding by storm

While it might not sound like a lot of wasted time when you initially think about it, brushing our teeth is just that, time that could be spent more productively if it weren’t so necessary. In step mouthpiece toothbrushes, the revolutionary devices making huge waves on crowdfunding sites like Indiegogo and Kickstarter. These toothbrushes utilize […]

How and why the fashion industry is trending toward sustainable clothing

Who makes the clothes we wear every day? Where are they being made? And what happens to all the clothes we discard? These are the questions both fashion brands and consumers are starting to ask more than ever. Fashion as we know it, whether we like to hear it or not, is an industry largely built […]

6 trending smartwatch technologies to keep an eye on in 2018

The smartwatch craze kicked off in 2015 with the release of the Apple Watch and since then, traditional Swiss wristwatch sales plummeted, while smartwatch sales topped $10 billion in 2017, a 17 percent growth over the previous year. Moreover, the smartwatch trend doesn’t look set to slow down anytime soon with sales forecasted to nearly double […]

How Augmented Reality is shaking up the product packaging industry

In the past few years, Augmented Reality has made huge strides in becoming more mainstream — Pokémon Go took the world by storm and brands like Sephora and Warby Parker successfully utilized it to market their products to consumers. Even more recently, Apple showed off its soon-to-be-released iPhone X, with its many built-in AR technologies, […]

4k camera Removu K1 a smash hit on Indiegogo

Removu K1, a handheld 4K camera with an integrated gimbal, LCD screen and 4 hours of recording, has raised more than $120,000 on crowdfunding website Indiegogo in less than 3 days. Removu K1 is a dream gadget for vloggers, amateur documentarians and selfie lovers. A new 4K self-stabilizing camera features an integrated 3-axis motorized stabilizer […]

Report: data, AI and the IoT will dominate the future of Ecommerce

From all recent indications, the future of e-commerce will undergo vast changes in the coming years.  Brands and retailers who want to succeed in this new landscape will need to turn to technology — specifically AI and the IoT — to learn about their customers and, in turn, build deep and lasting consumer relationships, according […]

Brands are ditching direct-to-consumer ecommerce model

Brands are migrating investment in site direct-to-consumer e-commerce features to merchandising efforts on major retailer platforms such as Amazon or Best Buy, a new research has found. According to the newly-released L2 Inc consumer electronics report, over the last three years, 13 percent of L2 Index brands have removed direct-to-consumer e-commerce functionality from their brand […]