Native Ads Resulting in Higher Brand Recognition and Click-through Rate,Study Finds
ANN ARBOR, MI — July 29, 2017. A study conducted by Associate Professor of Marketing Anocha Aribarg and…
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Report: 87% of Brands Use Video, but Viewability and Implementation are Lacking
NEW YORK, NY — July 27, 2017. A new report on how brands are deploying videos on their sites…
Costs Are Soaring: The Current State of Influencer Marketing In 2017
Influencers are charging more, but is it money well-spent? Influencer marketing is big business — and it’s only…
As Amazon’s Advertising Platform Grows,Marketers and Brands Look to Make the Switch
SEATTLE, WA — July 23, 2017. Amazon Advertising Platform (AAP), which launched in 2014, is fast becoming a…
Niche marketing strategy is crucial for SMEs’ success, new study says
July 20, 2017 — According to a recent study, which examined a huge swath of literature on Small…
57% of U.S. consumer online spend is now made through Amazon
WASHINGTON, DC — July 17, 2017. The latest research by digital commerce consultancy firm, Salmon, has revealed that…
AI Chatbots: An Evolving Trend in Brand Marketing
LONDON,UK — July 16, 2017. Chatbots, software used to simulate text-based business-to-consumer conversations, have grown considerably smarter in…
Financial services brands fail to address millennials on social media
NEW YORK, NY — July 12, 2017. A report by L2 Inc, a business intelligence firm, has found that…
Top 10 Insights on Future of Global Market for Plant-based Ice-creams
LONDON,UK — July 11, 2017. Future Market Insights’ recent report on the global market for plant-based ice-creams reveals the…