Is the virtual reality revolution already over?

  • VR is a big deal, but it’s important to get a gauge of the scale how big it is.
  • VR won’t be a standout success in a similar way to smartphones or internet
  • Some of the challenges around virtual reality include the fact that it requires a change of behavior.
  • VR market niche might be worth more than a billion dollars this year, but it’s almost insignificant when you compare it to what consumers spend on smartphones
  • Scott Galloway: “Virtual reality is dead”

The battle of San Remano by Paolo Uccello – painted more than 500 years ago, was one of the first paintings in the west to use the trick of perspective. When first shown, it was heralded as showcasing a new artistic technology – creating a new era of reality. Uccello was credited with being a pioneer in developing techniques to create new levels of our visual perception. His efforts revolutionized the world of art. Today another reality revolution is taking place. This time it’s being led by computer technologists, who taken up Uccello’s mental to create new levels of reality. The technology they are using is virtual reality.

The investment bank Goldman Sachs estimate that 3,5 billion dollars’ worth of investments have been made in virtual and augmented reality in the past 2 years. Facebook spent 2 billion dollars to buy the VR development company Oculus Rift.  Google has sold more than 2 million cardboard VR headsets in the past 2 years. Big tech companies are now fighting hard to get consumers spending hundreds of dollars on high-end virtual reality headsets.

It’s worth explaining what on earth virtual reality is all about. Virtual Reality or VR as it’s often known, is a technology which creates a new digital environment. Full virtual reality simulations allow you not just to observe a realistic looking world, but to explore one going wherever you want. Other virtual reality branded products don’t always allow you to control events, but do an immersed view in a 360 degree virtual world. Both technologies can be very effective.

If you’ve heard about virtual reality in the past, it’s probably because of VR computer games. You can buy a cardboard VR headset for around 5$, Samsung VR gear set costs about 90$ and both of those you need to use with your smartphone. But things are changing. Developers are increasingly looking at the serious applications for this technology and the most important question is not how VR can entertain us, but how it can fundamentally change our lives.

Microsoft is working on what is perhaps one of the most exciting projects in the whole field of virtual reality research. It’s called “holoportation”. It sounds like something straight from the Star Wars movie. What it does is physically takes one human and puts them into another person’s physical space. In the video, we can see father talking to his daughter, who’s on the other side of the world. They are both physically in the same space, father sees a hologram of her in his physical reality. Thus, they can collaborate together in that location.

Of course, you may or may not want to always have your family present, even when you are thousands of miles away. The idea of never being able to physically escape from mad aunts or uncles or even the ability for trouble your boss to magically materialize next to you may hold more fear than pleasure. But whatever you feel, the technology certainly offers many new ways of communicating and relating to each other.

However, it’s not just a big computer companies like Microsoft, Facebook or Google, who are interested in what VR technology might offer. Researchers in the fields of psychology, medicine, education etc. are also exploring the benefits of virtual reality.

Virtual reality is a technology, that’s beginning to appear in various corners of our world. But like the early internet or ecommerce, it’s sometimes clunky and is not always clear whether technology will go or how useful it will be.  Not every new technology with a promising beginning comes to fulfill its potential.

Facetime and video-conference based working landscape is already entirely feasible for lots of professionals, however they choose not to use it, because it lacks the social element. But once the technology will allow us to add social element to virtual working environment, there won’t necessarily be a compelling case for going to physical work place.

A middle the optimism and grand predictions there is a quiet note of caution being sounded.

How big a deal is virtual reality?

Some people seen VR as important as internet or smartphone – defining technology for our age. But let’s be realistic. Internet is a fundamental tool within most economies and niche markets. We can’t say virtual reality is a fundamental to how we interact with each other either today or five years hence or even 20 years hence.

Virtual reality interest over time, Google Trends

Some of the challenges around virtual reality include the fact that it requires a change of behavior. In generally consumers don’t like that. Having to wear technology on our heads is something we generally resist. Couple of years back it was all going to be about wearables and smart glasses with cameras, but that hasn’t happened. Four years back also: we’ve seen a surgent interest in 3D printing technology and again – that hasn’t come to much. VR won’t be a standout success in a similar way to smartphones or internet, but then – almost nothing is.

Fitbit is one of the largest wearables makers.

VR is a big deal, but it’s important to get a gauge of the scale how big it is. Various sources and market research companies predict the VR market niche might be worth more than a billion dollars this year. That sounds a lot. It is a lot. But it’s almost insignificant when you compare it to what consumers spend on smartphones.

virtual reality 2016 unit sales

At the DLD 2017 Conference, professor of marketing at NYU stern, Scott Galloway (Galloway’s niche in the field is digital marketing, with his most influential contribution being the Digital IQ index, an assessment and ranking of luxury brands on the basis of mobile, social media and digital marketing),  made a strong  statement about the future of virtual reality.

“Biggest head fake in the history of tech or the last 10 years has been virtual reality. I want to be the first person to say –  virtual reality is dead. I think it’s falling the same lines as 3D printing, mass customization, wearables and internet of things,” he said.

But everything starts small and the potential here is very big indeed, opening the door to enormous possible future profits.

5 Great Examples of Successful Social Commerce Websites

What is Social Commerce?

Social commerce is a relatively new scientific field that involves several professional and academic disciplines.Although social commerce refers to e-commerce transactions delivered via social media, there is no agreed-upon definition or description of the content and boundaries of the social commerce area.

The “misconception” of Social Commerce

There is a common belief that social commerce is just about promoting a product or services on popular social media networks and implementing social interaction features on e-commerce website (such as like, tweet or share buttons, social login,social comment system etc.). But social commerce is much more than that.


Majority of  e-marketing experts consider social commerce to be a subcategory of ecommerce. To be more precise, it’s an amalgamation of e-commerce, online marketing, social media content and complementary applications (web and mobile). This combination is supported by many scientific theories: social psychology, online collaboration and consumer behaviour, resulting in a collection of useful online tools that drive social commerce. While this definition of social commerce as a marketing form that uses social media networks extensively in most or all of its activities is widely acceptable, in this article we will look at it from a totally different angle.

A new form of social media

There is an emerging trend and a relatively new e-commerce concept, which connects consumers and retailers in a large online social commerce marketplace. It is based on the emergence and growing popularity of social networking, online tools and mobile apps, all of which are socially-focused.  These online marketplaces, emphasize valuable marketing assets such as trusted advice, word of mouth and buying with opinions and assistance of friends.


According to Olivier Toubia, professor of Business at Columbia Business School, this distinguished social commerce niche model could be described as a form of social media that allows consumers to participate actively in the marketing and selling of services and products in online based communities and marketplaces.

To illustrate this distinguished ecommerce model, we have selected five well-designed and highly successful niche websites with a different take on social commerce.




Although has a similar look to Pinterest, it is very distinct and unique social commerce network. Think of it as Amazon, Facebook and Pinterest combined into one platform. Joseph Einhorn, Fancy’s chief executive officer, once said that he wanted Fancy to be a “‘newer version” of Amazon. Website allows users to upload products that they like or “fancy”, as well as to create wish lists, discover and  “fancy” other products uploaded by people they follow (similar to Facebook’s News Feed).


canopy-social-commerce-niche-websites is a social commerce niche website, primarily focusing on Amazon products. It’s a website and mobile application where users are able to add products from Amazon and see product recommendations from other Canopy users. This beautifully designed social commerce platform has a large, design-focused community and is an excellent place to discover unique, online trending products. Canopy was the first of its kind, using a clever monetization concept of combining Amazon’s affiliate program and social commerce, which was later on used by many others: (curated list of products form,, just to name a few.


Even Amazon, inspired by Canopy’s design and global success, created a page named “Interesting finds by Amazon” featuring new and interesting products from across Amazon.

Interesting finds, by Amazon

3. Socialsuperstore


According to Jemma Tadd, marketing director at, website is based on the idea to allow anyone in the world to be an entrepreneur without the traditional risks of starting a business. “This vision has enabled us to build a product which allows anyone to setup a store, add products from retailers and upload relevant content such as captions, reviews and photos to the products in their store, ” she said.

The success of community driven social commerce websites like or, signals a new and emerging trend in the field of e-commerce. We are living in the age of information and product overload. “As a result, we’ve increasingly come to rely not just on curated information, but on the people we most trust to curate this information for us in a way that resonates with our lifestyle, interests, and values,” said Stacy DeBroff, CEO and founder of Influence-Central, to the Forbes. “In 2017, consumers will be on a mission to find peer specialists with niche expertise to filter recommendations that meet their needs in a customized way,” she predicted.


How To Get Into Google News Within 90 Days

Google News is a computer-generated, free, global news platform, publishing newsworthy content from around the world. It is a part of Google’s search services ecosystem and it is accessible via direct Google’s subdomain or by clicking news tab on the main Google Search page. It is estimated, that Google News aggregates headlines from approx. 50 000 approved websites. According to SearchEngineJournal over 60% percent of people trust Google for news vs other news sources.

Naturally, with such a trust ratio, popularity and huge demand, Google News became a number one spot, where many bloggers, publishers and webmasters would like to see their websites. To ensure quality and prevent news platform from spammers, Google requires all applicants to follow a set of strict rules and technical guidelines. There are no exceptions and requirements must be met by anyone who is willing to get into Google News publishing feed. From our experience, technical part is not the most important element of being accepted into G News, but we will get to that later.

What matters most in your Google News application?

There are four key elements that will improve your chances to be approved by Google news team:

1.Design of your website

2.Expertise within your niche

3.Newsworthy content

4.Quality (Not Quantity!)

We will break down all of them and analyse each one of them individually, but before we do this here is a little pre-history about how did we come up with the idea to start our website and how our site was accepted by Google.

Back in 2015 I noticed a new trend that was picking up quite quickly: hoverboards and electric self-balancing vehicles. All indicators suggested that this niche market will grow and that it has a lot of potential, therefore I decided to take a better look into that industry. But very soon, after numerous reports, that these vehicles are catching up fire quickly and manufacturers being sued for continuous copyright infringements, this industry started to face tremendous challenges which made this product almost unsellable. Moreover, in some countries (UK,China etc) new legislation was introduced limiting the usage of self-balancing vehicles on the public roads.

My initial idea was to develop an e-commerce store and start importing self-balancing vehicles from China. I also considered a drop-shipping option, but that would be not as much financially viable as to sell own product. However, after long hours, days and months of research and competition analysis I decided not to take this path. Instead, I started to focus on a different aspect of this industry – legislation and copyright issues.

Soon enough, I understood that opening “just another e-commerce shop” selling these gadgets, would be very difficult (although not impossible) to break it through in a very saturated market. On the bright side, there was a huge opportunity to start a magazine or news publication covering the latest in copyright and safety issues, new product releases and self-balancing vehicles industry.

I have build many successful blogs and online magazines in my career, but I’ve never had an opportunity to work on a Google News approved site. Therefore I set myself a goal to develop one by following Google’s guidelines. However, I must say that although I have planed and expected to be approved by Google News team at some point in the future, my ultimate goal was to build a well-designed and clearly structured website that would publish newsworthy content relevant to this industry (niche). And so I did.

1. Design

I have enough programming and front-end web design skills, so I quickly came up with design concept that would fit this project and launched website based on WordPress CMS. I won’t go much into details why did I choose WordPress, but in my opinion there is no better CMS for news-content driven online publication. Also, using WP was relatively easy to follow technical Google News guidelines (structured data, news sitemaps, AMP, tags etc.) Visual presentation of your website plays a huge role in how it will be perceived by your visitors. Thoughtful UI/UX elements, clear navigation and website’s structure are essential parts of any successful website, especially of those that are willing to become part of Google News platform. Broken or hidden HTML elements, spammy-looking ad banners and links, inaccurately placed images and irrelevant content might rise serious concerns not only to your readers but also to the members of Google News approval team.

2. Expertise within your niche

At some point, I couldn’t manage anymore by myself to cover all available news material and to compete with other, more established online publications. Therefore I hired few professional writers/journalists to help me out with my daily editorial tasks. It’s worth to mention that I made a decision to expand not because Google News team prefers websites with more than one author, but because there was a need to improve our content and cover wider spectrum of subjects in order to better serve our readers. Eventually, writing and reporting on this market niche, made us experts in the field of self-balancing and electric vehicles. We became familiar with legislation issues, market growth predictions, trends, statistics, most popular brands and etc. This brings us to the second key element : expertise within your niche. I believe that covering very specific niche of this industry, differentiated this project from all other publications and played crucial role in our application.

3. Newsworthy content

Although we all understand conventional concept of news, there are lots of content that might be presented as newsworthy (term often used in Google News guidelines). This might include comparison of products or services, surveys, reports, patents, legislation issues, court cases and hearings, custom seizures, penalties and many others. In other words, you don’t have to be on-site reporter in order to produce newsworthy content. In this particular case, I used websites like or to find relevant content.

4. Quality

The final element that will improve your chances to be accepted into Google News is the quality of your content. Many believe that in order to become approved G News publisher, you must have loads of content, which is not true. As the title of this article suggests, our website was approved in less than 90 days. In fact this three months period also includes developing and design stages. I sincerely believe that quality and relevancy are the most important factors when it comes to your website’s Google News approval process. At the time when we submitted our website for review, it had only 27 high quality articles. As it turned out, it was sufficient for our website to be approved.

How long does it take for Google News team to approve your website?

In our case it took less than 24 hours to receive a confirmation email that our website was successfully approved. However, approval time might vary depending on how many applications Google News team received at that time. According to Google it also depends on which day or month you have submitted your application (e.g. on weekend or Christmas time).

What happens when my website is approved by Google News team?

Many expect that once your website is approved by Google News team, it will instantly get lots of traffic. That’s not true! The fact that your website appears in news feed, does not automatically guarantee that it will bring you significant amount of traffic. That will be the case only if your news story will be featured in the “Top stories” (previously named “In the News”) box. Google won’t give away any details on how their algorithms “chose” those stories, but from our experience there are few crucial factors which helps to appear at the very top of the vertical search results (Top stories):

1. Strong social engagement (tweets,FB likes,shares etc)
2. High traffic
3. Authority
4. Word count and story length

Which brings us to the very beginning when I wrote that technical part is not the most important element of being accepted into Google News. I personally have seen many times when websites like or even sites like Dribbble appear in the News section. This usually happens when story becomes “hot” and gets lots of attention,comments,shares and eventually – traffic. Two years ago, I wrote an article,  which within 1 hour received nearly 200 shares and that story instantly appeared in Top Stories/News section. Of course that’s nothing compared to the amount of shares websites like Buzzfeed gets. But the point is, that you don’t have to be Google News approved website in order to appear in Top Stories section, nor your site has to be “technically” optimised for it.

Final thoughts

I have to admit that getting into the Google News was a personal challenge to improve my content marketing skills rather than well planed and financially viable project. That is one of the reasons why I’ve sold this project and focused on my other online activities. There are many entrepreneurs out there that unsuccessfully trying to get into the Google News. You should always keep in mind that Google’s priority is to provide high quality content to its users. Focusing too much on guidelines and technical specifications, or in worst scenario trying to manipulate it, is one of the main reasons why so many publishers and bloggers fail. I noticed that a lot of webmasters are focusing on things  that don’t matter; like AMP, thinking that AMP’ed up pages will help them to get into a Top Stories section. That’s not true. Traffic is the key. From our experience sites with the traffic of 100,000 unique monthly visitors  and over have a really good chance to get into Top Stories. However, the core factors that matter the most are user experience, content and quality.

How To Find a Profitable Niche Market on Amazon?

There are usually two approaches when giving advice on how to choose a niche. The advice for people new to building niche websites, starting a blog, or entering the Internet marketing arena is usually something along the lines of “choose a niche that you are interested in or passionate about”. This isn’t bad advice, in fact it makes a lot of sense. It’s much easier to write about something you love than write about something you’re not interested in. So if you are a “newbie” or just fancy dipping your toes into the online world, then it seems perfectly logical to do it this way.

The problem with this is that the niche you are passionate about may not be a profitable one. For example you may be a great cake baker, but a blog about how to bake a cake, although it could be very informative, would probably only attract visitors seeking to find quick recipes, not necessarily spend their money and buy something. Basically it may not be a very profitable niche market and unless you are pursuing a labour of love it won’t bring you much financially.

We want to find hot niche markets, and if possible find a gap or vulnerability in that niche market that we can exploit to our advantage.

Whether you are hoping to sell digital or physical products the techniques may differ slightly but the principle will remain the same. We are going to look at selling physical products online in this article, Amazon in particular, as this is where I have more experience. We’re also planning to do a full guide on how to build successful Amazon affiliate websites in the future, this article will be part of that guide.

Where do we start looking for our Niche?

The obvious place to start our research if we are planning to sell Amazon products is on Amazon itself. There are lots of other places we can look at too, such as Ebay ,Aliexpress, Alibaba etc but lets stick to Amazon here.

Fortunately for us the Amazon website is designed brilliantly to expose it’s visitors to as many products and offers as possible. Each visitor is a potential buyer so it is essential they capitalize on this by making it as easy as possible for that visitor to part with their money. As a result of this Amazon supplies us with a variety of tools to help us buyers find what we want, or what they think we want. So that is where I look to first when I’m trying to find a profitable niche that I can promote.

I usually start by simply selecting one of the “Departments” from the right hand side bar on the Amazon homepage itself. Although some people have their favorite types of products that they like to promote, it’s not that important which one you choose/click at this point, it’s just a place for us to start – to give us a “feel” if you like.

A lot of people advise that you stay away from Electrical goods when promoting a physical product. The commission paid by Amazon on Electrical goods is low, and it is capped. This is because the mark-up on electrical goods is so tight that suppliers simply can’t share a great deal of the profit with their affiliates. It’s not just Amazon that has low commissions on electrical goods it’s all stores and suppliers, so I personally don’t bother promoting them myself.

Let’s say for the sake of this article that we select “Home Garden & Tools” and then “Appliances” from the side bar menu (You can try it now in a separate browser as you read this). On the following page Amazon will then present us with a whole plethora of different products within that category. Notice also that there is a whole selection of new product ranges down the side bar menu now as well as the ones presented on the main part of the page.  Each one of these product ranges represent a potential niche for us, but I like to dig a little deeper first.

The deeper we dig into a product range and the more specific in our product choice we go, means we will usually find it easier to rank  any website or blog we decide to build to promote that product later on. By laser targeting a product we are doing what a lot of the bigger authority sites cannot do and that is focus and optimize our website on one small but profitable niche.

Staying on this “Appliances” page you will also notice that there are a few ‘widgets’ showing us things such as “Best Sellers in Washes and Dryers”, “Most Wished for in Appliances” and also the latest posts and comments from the customers forum. What more could you wish for when looking for a hot niche? These widgets are basically giving us on a plate everything that buying customers are demanding and spending money on. We just have to fulfill that demand and by doing so we are helping ensure that our niche will be a profitable one with plenty of hungry buyers.

Don’t stop here though, we still need to focus in a little more on a particular product.  I’m going to click on “Robotic Vacuums” to check them out.

Taking a closer look at a Product

When you are on an actual product page (Robotic Vacuums in this example) the first thing we should take a glance at are the prices. Generally speaking you want to choose a product which is $100+, this will ensure that we get a decent level of commission should we choose to promote it. Robotic Vacuum’s seem to meet that criteria as they are priced between $200-$400 so we can tick that box.

You will notice in the top right hand corner of your Amazon page there is a drop-down menu in which you can sort the list by Popularity, Price; Low to High, Price; High to Low, and Average Customer Review. This is a powerful tool for us as it allows us to quickly prioritize the important products in a range/niche to the top. (It usually allows you to sort by “Best Selling” also, but at the time of writing this article it seems to have vanished!)

Next we need to quickly look at the Customer Ratings for the products, (this is represented as stars located below each product). We are not necessarily looking for products with 5 star ratings, we are looking for the items which have sold the most. You can usually get an idea if a product is selling well or is popular by the amount of reviews left by customers (the amount of reviews left for an item should be shown as a number next to the ‘star’ ratings). Much to my surprise Robotic Vacuums seem to be quite popular. Most of them seem to have over 50 reviews, some reaching 300 and even 600 reviews. This is great news for us as it means this product is popular with buyers.

We want to make sure we can find at least 8 or 9 products in this niche that meet both our above criteria (High price tag, and high customer reviews), if we do then we can move onto our next phase.

Keyword Research and Search Volumes

By using the Google Keyword tool to we can get a rough idea about how many times a product, in our case “Robotic Vacuums”, is being searched for each month. obviously the higher the search volumes the better. The Google Keyword Tool will also give us a few good ideas for domain names should we decide to pursue this particular product, basically keep an eye out for those “Buying Keywords”.

We won’t go into the full details about using the keyword tool to find a profitable niche because I’ve already written a more in-depth article on this subject. You can read it here – Effective Keyword Research. I will also include a link to it at the end of this article too.

Generally speaking I look for products with a monthly search volume of around 2000+ a month. Some people may consider this a little low for them, but I’ve had some decent results from these sort of figures. Obviously the high the monthly search volume the better – but if you are just starting out in building Amazon affiliate sites you may find the market a little less competitive at the lower end of the search volumes, and still be able to earn a good few dollars every month.

For what it’s worth Google says that our example keyword gets 2400 searches per month. It also returns other related keywords which we can take into account but they bring in much lower search volumes.

Let’s presume that our product has met the monthly search criteria that we have set out, and that we have noted any other keywords that we could possibly utilize (remember those ‘Buying Keywords!’), we then need to check out any other possible competition.

We can analyze the competition for our potential keywords by using Google itself, or by using alternative tools such as Market Samurai or BuzzSumo. Obviously, we want our keywords/product to have low competition so we need to know if we can out-rank any already established sites within this niche.

Again, we won’t go into too much detail in this post as we’ve already written a more in-depth article here – Analyzing Your Competition which will explain it better.

A lot of people will not go so far as to check keywords and competition. For some people just knowing that the product is selling well on Amazon is enough encouragement to press ahead and get building their new “Robotic Vacuum” website. And you know what? That’s often enough to bring in great results, but personally I just like to go that little bit further.

A Summary of your Niche Research Strategy

I’ll summarize what we are doing when we use this method to explore Amazon for potential products and niches.

  1. Dig down deep into Amazon utilizing Department Categories, Widgets, Most Wished Lists and the Forum Comments.
  2. Use the Sort drop-down menu to prioritize the products within a Department.
  3. Identify and check any potential products price – is it over $100?
  4. If ‘Yes’ to number 4 then is there over at least 10 reviews?
  5. Use Google Keyword tool to check potential search volumes.
  6. Analyze any potential competition.
  7. Go ahead and promote your product.


Remember, there are lots of different methods for investigating and discovering a niche or product to promote. This is the model I have used on several Amazon Review-style sites and have found it to be a very effective method. Of course, the success of any site will be dependent on a wide range variables, SEO being one of the most important factors. But, at least by using this strategy you will know that the niche you have selected will potentially be a profitable one.

Many newcomers to internet marketing and affiliate marketing get confused or worried about finding a niche. I hope this article has helped shed a little light on the subject. If you want to know more about how to conduct Effective Keyword Research read other post here.

How To Do Effective SEO Keyword Research For A Niche Website?

I built many websites when I first started out, pretty much all of them never saw more than a handful of visitors each day. I thought I had done everything right when building the site and could never understand why it didn’t worked out the way I’d planned. There was probably a number of things that I’d done wrong along the way, but looking back the most important thing I’d messed up was my keyword research.

My keyword research technique at the time basically consisted of me guessing what I thought people were likely to type in Google when searching for something within my niche. It’s not difficult to see what I was doing wrong. Needless to say, unless I got extremely lucky, my website would be doomed from the very start. Even if I did managed to rank number one in Google for one of my guessed keywords there was no guarantee it would bring me any traffic. I needed some solid evidence – I should have done some real effective keyword research before I even considered building a website.

Presuming you have chosen your niche (whether you choose a niche based on keyword research or chose your keywords based on a niche is something I’ll talk about in a later post) your next priority should be targeting the right keywords.

The type of keywords you choose to target will depend somewhat on the type of site you are planning to build. A web site that sells a local service would need to target a different set of keywords compared to a website specifically made to sell an affiliate product to a global niche market. NicheHunt is all about profiting from building successful niche websites, therefore we will use the following as an example.

Let’s imagine you wish to start a website about acoustic guitars (your niche), it’s going to be an informative and entertaining site, but your main intention is to sell acoustic guitars through an affiliate such as Amazon. Now we know this information, we should focus our attention on the “Buying Keywords” associated with acoustic guitars.

“Buying” Keywords

“Buying keywords” are the keywords which imply that the person searching is actively looking to purchase a specific product online, rather than just seeking information. This increases the likelyhood that anybody who visits our site via those keywords will buy something. A couple of examples would be;

affordable KEYWORD
bargain KEYWORD
best price KEYWORD
buy KEYWORD online
cheapest KEYWORD
cheapest KEYWORD online
KEYWORD best price
KEYWORD compare prices
KEYWORD for sale
KEYWORD for sale online
KEYWORD comparison
KEYWORD review

Replace “KEYWORD” with “ACOUSTIC GUITAR” and you get the idea.

When I mentioned earlier that we are going to focus our attention on the buying keywords, that doesn’t mean we are simply going to take for granted or assume that the word “acoustic guitar” followed by “best price” is going to be a great keyword for us. We need to back up it up with solid evidence, and that’s when we use the Google Keyword Tool.

A vital tool when doing keyword research is Google itself, in particular the Google Keyword Tool. I won’t go into too much detail on how to use it here, this isn’t a technical guide as such, but I will share the basics, as that is all you will really need for now.

It helps when using the Google Keyword tool if you have a Google account, but you can still use it if you don’t. Just type your main keyword into the field at the top of the page, centre left, marked “word or phrase”, in our case type in the phrase “acoustic guitar”. There is a tick box underneath that saying something like “only show results closely related to my search term”, I’m going to leave that un-check for this example, but you may want to experiment with it yourself later on. Now click the “Search” button underneath. You may be asked to fill in a captcha, then your results should appear within a few seconds.

Now, before you get carried away and start salivating over all those lovely keywords, take a look at the left hand column about a quarter of the way down, where it says “Match Type” – make sure that you tick the box marked “Exact”, then un-tick the other two boxes “Phrase” and “Broad”. This is vital to do, if you don’t do it your results will be greatly inaccurate and totally useless for what we need. Believe me, I’ve made the mistake several times before, I still do every now and again. All your efforts will have gone to waste should you fail to make sure the “Exact” box is ticked, and the other two are not!

What you should learn from your Keyword Research results?

For ease of reading, sort your results in descending order in accordance to the amount of Global Monthly Searches. So click the top of the column titled Global Monthly Searches, this should now arrange your results highest to lowest amount of searches per month. Obviously if a phrase is higher up the list, ie it gets searched for more, then we know it will potentially bring us more traffic. But, remember we are looking for those “Buying Keywords”, we want traffic that is ready to buy what we have to offer.

Having a quick scan through I can see straight away that there are a few “buying Keywords” jumping right out at me.

“Guitars for Sale”  = 14,800 monthly searches
“Best Acoustic Guitar” = 6,600 monthly searches*
“Cheap Guitars” = 6,600 monthly searches
“Cheap Acoustic Guitar” = 2,900 monthly searches
“Acoustic Guitars for sale” = 2,400 monthly searches
“Acoustic Guitar Reviews” = 2,400 monthly searches

As you can see the six buying keywords I chose from our results all have what I would consider a decent amount of traffic potential. As a general rule I personally consider anything over 3,000 monthly searches to be worth investigating further. So lets take these six keywords and move on to the next phrase of our research.

Checking out your keyword competition.

Before we decide to run with our six keywords, we need to find out who else is competing for them. In my opinion it doesn’t matter too much whether there are 200 million other web pages or 50 thousand other web pages battling for a keyword. All that really matters are those 10 websites that are on the first page of Google and, crucially, whether or not you can beat them.

Lets type in a our keyword “best acoustic guitar” into Google (without the quotation marks) and see what comes up.What we are looking for when we look at our potential competition is their on-page SEO, and the amount of back-links they have.

Their on-page SEO

Do they have the keyword in…

  1. Their URL?
  2. Their Header tag <H1>?
  3. Their Title tag <title>?
  4. Description tag <meta>?

Believe it or not, you will be surprised at how many websites do not have the keyword you are potentially targeting included in the above tags. It’s basic on page SEO, but a lot of sites miss it, especially the big authority sites like Amazon and Walmart – it’s understandable really, they’re so big and sell such a broad range of items, they don’t need to go “niche” and bother with such little details. We should see this as our advantage.

Looking at the results for “best acoustic guitar” I can see only two of the sites on the first page have our keyword in their URL, Header, Title and Description, so that’s good news for us. But, there’s even better news to come.

Their amount of backlinks

The second thing we need to check for is how many incoming links (or back-links) each one of our competitors has pointing at their page.

There are various ways of doing this. Without going into too much detail I’m just going to suggest you install the SEOBook toolbar on your Firefox browser. This will show you roughly how many inbound links a web page has when you visit it. If you want to investigate the back-links further you can do that too with the SEOBook toolbar. Have a quick look to see what sort of sites are linking to your competition. Are they authority sites? Do they have high Page Rank? etc etc

Using our original example again “Best Acoustic Guitars” – I mentioned earlier that only 2 of the sites on this page of Google for our keyword actually have the keyword in their Title, Header, URL, and Description. Well, one of those sites only has 12 back-links – and those 12 back-links are enough to put it above Amazon! Not only does this show us the importance of getting our on-page SEO right, but it also shows us that we won’t need to build many back-links to our new website to eventually push it to the front page.

(I’ve just posted a new more in-depth article looking at this subject called Spying on your Competition)


Go through this process for every one of your potential keywords to make sure you choose the right ones. Only you will know if you have the ability to compete against some of the big boys so choose your battles wisely. Remember, like the old Chinese proverb says – A sparrow never lands where the lion roams!

A final comment on Keyword Research

You can do everything I’ve explained above in a fraction of the time with the right tools, personally I use Google’s Keyword tool for every single project that I’m working on. It makes the whole process so much easier, it can do so much more than just your keyword research (I probably rely on it a bit too much at times).


Finding a profitable market niche and product

There is a single most important element that has the most significant influence on the success or failure of any business. It is the initial business idea. It consists of your product, your target market niche, and your unique selling proposition (USP). If you have a good business idea, and apply the proper techniques to develop your business, then your success is almost guaranteed. Here are few good tips that will help you to find good business ideas.

What makes a good business idea?

Let’s look closer at the three parts of what we call a business idea. The “product” term is self-explanatory, “target market niche” is also widely used, “USP” is somewhat less known, but we want to make some comments on each of those terms, regardless of their popularity.

Your product is, pretty obviously, what you are trying to sell. It can be a tangible item, like a book or a brick of soap. It can be an electronic item, like an e-book, or downloadable software. At last, it can be an online community membership, your professional service, or anything else you are going to charge your customers for. We call all those things “a product”. The most important attribute of a product is its value. Your product must be valuable for your customers, solve their problems, fulfill their wishes, and generally make them happy.

Your target market niche is your audience, your potential customers. Your target niche should have a reasonable size – large enough to make a good profit, small enough to fit the resources of a small business and avoid competing the large corporations. And your target audience should be easy to reach online through the specialized web sites, online forums, mailing lists, etc.

Your unique selling proposition (USP) is what connects your product with the target audience. It is the heart of your business idea. It can be defined as your marketing strategy, or your business mission. It is the concept that makes your product something more than one of the items on the shelf for sale. It must make your product stand out of the crowd and persuade your prospects that your product is the only perfect solution to their problems.

If all three parts of your business idea meet the above criteria, your chances to succeed are quite good. But how can you find such an idea? Read on, and you’ll learn several ways to do it.

Find a niche that matches your knowledge and skills

The best policy when determining your product and target market is to do what you enjoy doing. You’ll achieve the best results if you love your work. So, first of all, think about the things you like to do most of all. It may be your current job, one of your previous ones, your hobby, your favorite kind of sports, or anything else you like.

Write down all those possible areas of interest, and then think about each one of them separately. Try to answer the following questions:

  • Would you be glad to choose it as a daily job?
  • Do you have some unique skills or knowledge in that field?
  • Who would be interested in your proposition?
  • Would you like to work with those people?

After that, you should have a list of areas of interest that have the best chances to bring you the success.
Now, you can pick one of those areas and start structuring your knowledge. Write down the list of all the basic things one needs to learn to reach your level of success in that area. Then put them in a logical order, so that your customer could learn them in sequence. Then, do the same for each item in your list – break it into smaller parts, and then arrange those small parts in a logical order.

When you finish such two-level lists for several areas of interest, you’ll have some ideas about what you can offer to other people. Look through your lists, and think over each item.

Do you know anything special about it?
Do you have any related skills?
Can you try and create some product to help people solve that problem?
Can you offer something outstanding, not present anywhere else in the market?
Write down your ideas and try to imagine and describe a business built on every of those ideas. Some of them might look weird, but some may be quite viable.
Show your lists and ideas to your friends, listen to their opinion. They’ll surely tell you what ideas they like most, and maybe they’ll even give you some more ideas. They can also point out some logical mistakes you might have made. Ask your friends what products they might need, or what they would be willing to learn. Think how you can help them. Many other people could have the same problems as your friends. Again, write down all new ideas and imagine developing a business.

Do some research in the Internet. Find the web sites related to your areas of interest and your specific ideas. Learn what other people say about those things. Find some related online forums, or newsgroups. Listen to what people say, especially to what they need. If you notice any problems that many people tend to experience, think how you can help them. See if there is some serious competition in your field. As always, write down and think over your new ideas.

And, besides of conducting your research intentionally, always write down the “incidental” ideas that come to you during a walk in the park, or during your lunch. The best ideas often appear at the moments like that, so make sure you don’t forget them. Just make a small note, and then think it over when you have more time.

If you do all of the above, you’ll soon have a ton of ideas. Of course, they will be of different quality. Pick those that you like most, and research them more thoroughly. Try to invent your own products, or find someone else’s products that could make those ideas work. Why consider someone else’s products? Because you can form a joint venture with the product’s owner, and take a commission for selling that product in your specific market niche.

Estimate your chances before the big work

No matter how much you like your idea, don’t be in a hurry. Don’t invest your time and money into a new business until you make sure you’ll be able to profit from it. It would be very disappointing to spend half a year and thousands of dollars into a new product, and then to be unable to sell it to anyone.

First of all, think, would you buy such a product yourself? If you feel doubted, then you should probably work on another idea first. Ask your friends if they would find your product valuable. Maybe they would, but with some changes – write them down.

Try to estimate your market niche size. Internet can be useful here. Look at the search engine statistics, try to find information about the size of mailing lists devoted to your problem, find your potential competitors and think what will make you different. Make sure your target niche will be not too large and not too small.

Make sure your target audience is easily reachable online. Find and collect the addresses of web sites, online forums, and other Internet resources related to your product. Those are the places where you’ll want to advertise and seek for joint ventures.

When you have the addresses of the related online resources, conduct some research in target audience. Place some announces on the Internet and see how people react. If someone follows the links in your ads, or writes you email showing some interest, then your product will definitely be worth something to someone. You can even estimate the price by simply asking people how much they would pay for the solution to their problems, and how much they usually pay for similar products.

Automating the research to save your valuable time

As you have probably noticed, the process of finding business ideas and estimating their potential is rather time-consuming. You probably don’t want to spend several months just searching for ideas and evaluating them. You may be late by the time your research is over, because someone else can take up your target niche with his or her product at that time. Try to use tools like Google Trends Explorer to find out what’s trending or Keyword tool to see what people are searching for the most.

Top 12 Online Niche Marketing Trends and Predictions for 2018

Finding Your Niche and Most Trending Products to Sell Online in 2017-2018

Be different” – perhaps one of the greatest marketing slogans of all times. In fact, it’s so great that it could be placed right next to Shakespeare’s classic dilemma “to be or not to be”. No, this article is not about inspirational quotes or classic literature, but rather about something that is more trendy and relevant to those who are looking for the “next big thing” in gadgets, technology, ecommerce, social media, clothing, web design or other popular online niches. However, there is a significant correlation between those previous two and someone who is looking for a trending online niche or product to start a new online business. What are the untouched niche markets?

Sooner or later, an entrepreneur will face a dilemma: which product or niche to choose or not to choose (hence “to be or not to be”), which type of business model to go for and so forth. Eventually, the choice will be made based on market research, competition analysis and various other factors.

But before all this or somewhere along the line, an entrepreneur will have to determine how to create a unique value proposition and differentiate from competitors (hence “Be different”). These are complex stages of building a successful niche website and we will explain them in detail in our future posts. For now, our focus is on “buzzing” online products and trending online niche markets, that will be huge in the upcoming year of 2018.

Top 12 trending products and niche markets for 2018:

1. VR

virtual-reality-niche-marketVirtual reality – one of the most trending and talked about niche markets in the gaming industry, may also be one of the most difficult to enter and compete with established brands. Looking on the bright side, Virtual Reality is relatively new and emerging industry.

VR market is very saturated, but the ultimate performance and potential applications of this technology are relatively unexplored. Will it enter and dominate social media, ecommerce or online shopping fields? One could say that might happen in the next few years and we all will be trying on clothes or sunglasses in VR world, but it’s difficult to say if that will be the case.VR-market-trends

2. Electric Skateboards and E-scooters

electric-skateboards-niche-trendWhile self-balancing scooters, a.k.a. hoverboards, became obsolete due to fire hazard and copyright issues, electric skateboard niche market is growing steadily. Several electric skateboard start-ups did very well on crowd funding platforms like Kickstarter and Indiegogo: Leafboard, Stary, Unlimited’s EON, Movpak , just to name a few.

Bestseller No. 1
Xiaomi Mi Electric Scooter, 18.6 Miles Long-range Battery, Up to 15.5 MPH, Easy Fold-n-Carry Design, Ultra-Lightweight Adult Electric Scooter (US Version with Warranty)
  • [SCOOTER REPAIR PROGRAM]- Launching of Repair Programme for M365 Mi Electric Scooter with the Hook Made of Aluminium Alloy. Contact Xiaomi Support for more information
  • [EXTREMELY FAST AND LONG-RANGE BATTERY LIFE] - A 250W motor propels the e-scooter to a max speed of 15.5 MPH. High capacity battery with a maximum travel range of up to 18.6 miles under specific...
  • [PORTABLE FOLDING DESIGN] -Weighs just 26.9 lbs. Portable folding design for easy storage at home or hand carry when necessary.The sturdy frame is made of aerospace-grade aluminum
  • [DOUBLE BRAKING SYSTEM] - Features a disc braking and eABS regenerative anti-lock braking system for an efficient, responsive braking distance of just 13.1ft.The large 8.5-inch front
  • [INTUITIVE AND EASY-TO-LEARN] - Intuitive controls simplify learning and use for all ages while improving safety. The scooter frame, components and accessories use the same geometric design language
  • [INTELLIGENT DESIGN]-The minimal yet modern design of Mi Electric Scooter has been awarded the prestigious Red Dot "Best of the Best" Award, as well as the iF Design Award 2017
Bestseller No. 2
Razor Power Core E90 Electric Scooter - Green
  • New power core Technology and design features 2x the increased ride Time and 50% more power than the original Razor E90
  • Maintenance free with no Alignment, no chain, and no chain tensioner needed
  • Features a kick start, high-torque hub motor, push-button throttle, hand-operated front fender brake, urethane front wheel, and retractable kickstand
  • Recommended for ages 8 and up; supports riders up to 120 pounds
  • Features rear wheel drive for increased traction and control
SaleBestseller No. 3
Gotrax GXL V2 Commuting Electric Scooter - 8.5" Air Filled Tires - 15.5MPH & 9-12 Mile Range - Version 2 (V2)
  • Version 2 - Handbrake, Cruise Control, Reinforced Frame and Lock Mechanism
  • 8. 5" PNEUMATIC TIRES - Making the GXL the ultimate commuting scooter for overcoming treacherous city streets
  • 250 WATT MOTOR - Our most powerful scooter yet, the GXL has a top speed of 15. 5MPH and holds a maximum of 220 lbs.
  • 36V BATTERY - The GXL travels up to 9-12 miles and recharges in about 4 Hours. Height from Handlebars to Deck-38 inch
  • PORTABLE DESIGN - The GXL Frame folds down and locks for easy storage making it a perfect commuting scooter

3. LED shoes, one of the leading retailers in the LED shoes niche market, slogan says: “Our LED shoes change colors so you can express yourself the way you want”. I always thought that there are better ways to express yourself, but hey, they got the point. Teenagers love to experiment with their style and lighting shoes are perfectly suitable that.

Bestseller No. 1Bestseller No. 1
Odema Women High Top USB Charging LED Shoes Flashing Sneakers, Gold, 8 B(M) US
  • 30-Days-Quality-Gurantee-No-Return-Needed
  • SIZE TIPS: Unisex.Please refer to your foot length and choose size following the size chart in the product description for Women,Men,Kids.
  • SWITCH INSTRUCTION: Hidden switch button, 1" beside the usb outlet, along the inside hem. Push around and you'll find the "click." Press it to switch on.It starts with steady red light.With each...
  • CHARGE INSTRUCTION: Easy charge like your cell phone with the attached USB charging cable.Switch on the shoes when received and light up until all power gone.Then charge both shoes for 3 hours.
  • LIGHT MODES:1.light on from red(steady)')')-4.yellow(st')-5.skyblue(st')-6.purple(st')-7.white(st') mode-9.light off.
  • Odema
  • 8
  • Gold
Bestseller No. 2Bestseller No. 2
SANYES USB Charging Light Up Shoes Sports LED Shoes Dancing Sneakers SYDB551-White-39
  • PU leather Rubber sole. Lining Material: Cotton Fabric.
  • Size Instruction:Since sizes can vary between brands. Please refer to the following size chart. measure your heel-to-toe length and than choose the size fit your best. Please pay attention to the...
  • Switch Instruction: Hidden switch button beside the charging port. Press it to switch on. With each press,it changes to another light mode. Press the switch for 12 times to turn the light off , or...
  • Light Modes: light on from -4.purple(steady) -5. Sky blue(steady) -4.yellow(steady) -7.white(steady) -8.white(twinkle) -9.slow auto-change mode
  • Charge instruction: Connect a USB cable from the computer, mobile phones and other chargers, mobile power can also be used, safe and reliable. One charge for 2~3 hours can provide 8~10 hours of...
  • 8 Women/6.5 Men
  • White
Bestseller No. 3Bestseller No. 3
Skechers Baby Girls' Litebeams-Gleam N'DREAM Sneaker, neon Pink/Multi, 9 Medium US Toddler
  • Colorful lights in midsole light up with every step!
  • Adjustable side hook and loop closure
  • Non-marking outsole
  • Sporty woven mesh fabric upper
  • Lightweight design
  • Skechers
  • 9 Toddler
  • Neon Pink/Multi

4. Vape Juice (E-liquid )

vape-juice-niche-market When companies like Philip Morris entering highly unregulated industry, you can expect something big to happen. Although according to Telegraph, Philip Morris’s vision of cigarette-free future was met with scepticism, E-Cigarettes and vape liquid market volume are expected to grow at a CAGR of more than 25% from 2016 to 2021. In countries like The United Kingdom, where vaping product sales surpassed $6bn mark, vape shops are popping up on every corner.

One could say that “the golden age” of this unregulated industry is over and the new EU’s Tobacco Product Directive might confirm just that. But despite government’s efforts to control e-liquid market, there are plenty of options and new opportunities to launch and develop niche product within this growing industry.

5. Green tea shots

green-tea-shots-niche-marketThe popularity of green tea, and especially Matcha tea, has been steadily growing for the last few years. Therefore, it is not surprising that new products are entering this niche market. One of them happens to be Green tea shots.

6. Explainer videos

explainer-video-trendExplainer video is a perfect method to illustrate, simplify, demonstrate and explain your services or product features in a visually appealing way. The enormous popularity of “Buzzfeed” , “Tasty” and “TechInsider” videos on Facebook, may have contributed to this trend too. So whether you are a freelance graphic designer or a large digital design agency, this trending niche product should be on your bucket list in 2018.

7. Wifi video doorbells

wifi-video-dorbell-nicheProfessional high-end home security cameras and closed circuit television (CCTV) are expensive to run. That’s why video doorbells are exactly what modern families need right now. The main purpose of video doorbell is to keep you safe by letting you know who is at the door. Small, compatible and controlled via smartphone app gadget is a new way to greet your guests. Video doorbells and similar smart home security products will be one of the biggest trends in 2018

Bestseller No. 1Bestseller No. 1Bestseller No. 1
【32GB Preinstalled】WiFi Video Doorbell,MECO 1080P Doorbell Camera with Free Chime, Wireless Doorbell with Motion Detector, Night Vision, IP65 Waterproof, 166°Wide Angle, 2 Way Audio, 2.4GHz WiFi
  • 🔋【Rechargeable Battery Security Video Doorbell】This video doorbell comes with 1 32GB SD Card(The built-in 32GB SD card can store encrypted records files for 9 months), 1 Ring Chime and...
  • 🌙【1080P HD Images & Night Vision】1080P full HD technology, the wireless video doorbell provides you with a clear picture quality to see the outdoor situation at home. The infrared lights...
  • ⚠【Smart PIR & Motion Detection Alarm】The WiFi Doorbell camera provides 166°wider viewing angle greatly reduces the blind area and built-in PIR & motion sensor detects that effectively filters...
  • 💬【Two-Way Audio & Weatherproof IP65】Support two-way voice real-time calls, such as face-to-face. You can see, hear and talk with the visitors anytime or anywhere from APP CloudEdge, and...
  • 🔧【2 Minutes Quick Set-up】This camera doorbell comes with screws, you can mount it on the wall with screws. Download CloudEdge App on your mobile phone and follow the instructions step by...
Bestseller No. 2Bestseller No. 2Bestseller No. 2
WiFi Video Doorbell Camera, Wireless Security Doorbell, 32GB Pre-Installed, Motion Detection, 1080P Wide Angle, Night Vision, Waterproof, 2-Way Audio, Cloud Storage (Optional), with Indoor Chime
  • Real-time Display: Once the video doorbell camera catch a visitor, it will start recording and store a 1080P HD video and send you a message via the APP. The wireless security camera assembled a 166°...
  • Smart Motion Detection: UOKIER video doorbell camera adopts an upgraded motion sensor, which would be activited only by a human-shape's movement, that will reduce false alarm. Also, the detect...
  • Battery and video storage: The built-in rechargeable battery of UOKIER video doorbell camera would last for 2-4 months after fully charged, the controller APP will remind you when the battery is low....
  • Response on Time: Including 2-way audio function which allows you to talk to your visitor. The wireless doorbell camera also has a free chime to be set in any room in your house, in case that the...
  • Weatherproof and Installation: As a doorbell camera for outdoor using, it has certified IP65 waterproof and completely cover protection. No matter how whether changes, it is your ideal chioce for...
Bestseller No. 3Bestseller No. 3Bestseller No. 3
Ring Video Doorbell with HD Video, Motion Activated Alerts, Easy Installation - Satin Nickel
  • 720p HD video doorbell that lets you see, hear and speak to people from your phone, tablet, or select Echo device.
  • Get notifications whenever motion is detected by adjusting your motion zones.
  • With Live View, you can check in on your home any time through the Ring app.
  • Easily setup your Ring Video Doorbell by connecting to wifi via the Ring app and mounting in your desired location.
  • Powered by a built-in rechargeable battery or connects to existing doorbell wiring.Record all your videos, review what you missed for up to 60 days, and share videos and photos for $3/month per...
  • Connect your Ring Video Doorbell with Alexa then enable announcements to be alerted when your doorbell is pressed or motion is detected. Talk to visitors through compatible Echo devices by saying...

8. Power banks

power-bank-niche-trendBattery drain has always been one of smartphone users’ biggest nightmares. Despite iteration after iteration of new cutting-edge on-the-go gadgets and smartphones releasing every year, somehow li-ion battery life never seems to improve. Until smartphone manufacturers will resolve this problem (or at least usage/battery ratio will be increased), portable power banks seem to be the only way around this unpleasant experience.

SaleBestseller No. 1Bestseller No. 1Bestseller No. 1Bestseller No. 1
Portable Charger Power Bank 25800mAh Huge Capacity External Battery Pack Dual Output Port with LED Status Indicator Power Bank for iPhone, Samsung Galaxy, Android Phone,Tablet & etc(Black)
  • 【Power bank high capacity】The 25800mAh power bank could charge your phone at least 5-7 times, Suitable for business, travel, going out, you don't have to worry about your phone low battery....
  • 【Portable charger with 2-port 3.1A output】 The portable charger with 2 USB ports in combination with a 5V / 2.1A and 5V / 1A output will provide your device with fast enough power.Dual USB Outport...
  • 【External battery with protection system】 We use a high quality A + polymer lithium battery to extend the life of our products. Built-in security devices protect your devices from excessive power,...
  • 【Highly compatible】 Suitable for all phones, tablets. (Note: The package comes with a micro USB cable used to charge the power bank and some Android phones. If your phone requires a Lighting cable...
  • What You Get: Lanluk Power bank 25800mAh portable charger, Micro USB cable, User Manual, our worry-free 18-month friendly customer service.
Bestseller No. 3Bestseller No. 3Bestseller No. 3Bestseller No. 3
Portable Charger Anker PowerCore 20100mAh - Ultra High Capacity Power Bank with 4.8A Output and PowerIQ Technology, External Battery Pack for iPhone, iPad & Samsung Galaxy & More (Black)
  • The Anker Advantage:Join the 50 million+ powered by our leading technology.
  • Ultra-High Capacity:Weighs as little as a can of soup (12.5 oz) yet charges the iPhone 8 almost seven times, the Galaxy S8 five times or the iPad mini 4 twice.
  • High-Speed Charging: PowerIQ and VoltageBoost combine to deliver the fastest possible charge(does not support Qualcomm Quick Charge). Recharges itself in 10 hours with a 2 amp charger, phone chargers...
  • Certified Safe: Anker's MultiProtect safety system ensures complete protection for you and your devices.
  • What You Get: Anker PowerCore 20100 Portable Charger, Micro USB cable, travel pouch, welcome guide, Lightning cable for iPhone / iPad sold separately.

9. Hygge

hygge-niche-trending-productWhat is hygge (pronounced “hoo-gah”)? The Danish word “hygge”, is usually translated into English as “cosiness”. According to the Oxford English Dictionary, Hygge refers to “a quality of cosiness and comfortable conviviality that engenders a feeling of contentment or well-being.” This is one of the hottest trends of 2017 that we have witnessed so far. If you are a blogger or own a home décor ecommerce store, you should definitely consider to explore this trending niche.

10. Nano suction technology and Anti-gravity phone cases

nano-suction-trendThe ingenious anti-gravity case by Megatiny might be the start of a whole new niche market. The nano-suction Anti-Gravity phone case allows you to stick it to whiteboards, metal, kitchen cabinets, glass, mirrors, tile, flat car dashboards and more. The interest in such a product is high and the competition within this niche market is quite low.
What is nano suction technology?

Image by UM! Brands

In its simplest terms, nano-suction is the power of millions of miniature suction cups, packed as tightly as the cells of your skin that it feels like a smooth plastic surface to your hand. When the product covered with a layer of nano suction material is pressed against a flat surface, the millions of tiny (nano-sized) suction cups create an immense vacuum, generating a strong suction force that can hold a huge amount of weight.

Bestseller No. 1Bestseller No. 1Bestseller No. 1Bestseller No. 1Bestseller No. 1
Anti Gravity iPhone X Case, iPhone Xs Case, magic nano suction sticky Black anti gravity case for iPhone X/Xs Hands Free Selfie stick on Smooth Surface Protection shell back cover with dust proof film
  • Nano technology: Nano sized suction cups enables the phone to stick on any smooth flat surface, such as mirror, screen, wood, white board, and metal, ceramic tile and it never leaves a mark on...
  • Multi function: Works perfectly for going handsfree while taking selfies, navigation for driving, cooking, Skyping, recording vlogs, watching YouTube videos, and etc.
  • Durable: The case is reusable and is temperature resistant, the back film can protect the case from collecting dust. After a while, if the stickiness gets weak, please use a bit of water to wash the...
  • Perfect Fit: Exclusively designed for and Perfect Fit with the Apple iPhone X/Xs 5.8", Access to all the controls and features; Perfect cutouts for speakers, camera and other ports. easy to install...
  • How to use: Stick the case to a flat surface, make sure you wipe the surface clean and dust free; Stick the case on the surface and push out any air that might be trapped inside, hold on for 1-2...
Bestseller No. 2Bestseller No. 2Bestseller No. 2Bestseller No. 2Bestseller No. 2
CloudValley iPhone 7 Plus Case/iPhone 8 Plus Case, Anti Gravity Phone Case Magical Nano Can Stick to Glass, Whiteboards, Tile and Smooth Surfaces for Apple iPhone 7 Plus (2016)/ 8 Plus (2017)
  • [Anti Gravity Case] iPhone 7 Plus case / iPhone 8 Plus case by CloudValley for Apple iPhone 7 Plus (2016) / iPhone 8 Plus (2017).
  • [Enjoy Life] Stick your phone to glass, mirrors, whiteboards, metal, kitchen cabinets or tile, car GPS, and most smooth, flat surfaces, anytime, anywhere to enjoy the fun of mobile phones!
  • [Protect You Phone] Protective dual layer phone case with PC back cover and impact resistant TPU frame.
  • [What You Get] CloudValley Anti Gravity iPhone 8 Plus Case, Back Plate Cover, Installation guide, and our worry-free 18 month warranty and friendly customer service.
  • [NOTE] If the sticky part got dirty and not able to stick on the wall, you can wipe it with clear water, and it will be sticky again. Put the Back Plate Cover adsorption on the back of the phone, it...
Bestseller No. 3Bestseller No. 3Bestseller No. 3Bestseller No. 3Bestseller No. 3
Wingcases for iPhone 11 Case, Anti Gravity Magic Suction Stick on The Mirror Window Wall Selfie Cover with Dust Proof Film
  • Only Compatible with iPhone 11, 6.1 inches 2019 release
  • DO NOT STICK TO painted walls, trees, sofa, bumpy and dusty surfaces; it functions just like suction cup hooks that stick on bathroom walls or doors; This phone case has a sticky layer that consists...
  • The dust proof film is anti fingerprint can protect the nano cups from collecting dust; if the stickiness gets weak please use a bit of water to wash the case and the case will be good for use again
  • Works perfectly for going handsfree while taking selfies navigation for driving cooking recording vlogs watching videos and etc
  • Stick your phone to glass, mirrors, whiteboards, metal, kitchen cabinets or tile and smooth flat surfaces

11. Artificial Intelligence


There is no shadow of a doubt, that Artificial intelligence (AI)  is the next “big thing”. It’s bigger than VR and AR combined. There are already numerous artificial intelligence algorithms, that surpass the capacities of human experts of today. Increasingly complex AI algorithms and cognitive machines are entering traditionally human-powered industries: customer service, after-sales support, finance, transport, production,  manufacturing or marketing.

This hyper focus on technology-fueled marketing has also had an immense impact on other types of technology, evolving artificial intelligence from the niche of science fiction to the newest must-have technology of today. ” – says David Verhaag . As AI algorithms, and cognitive, technological-brain capacity improves, its field of application will grow further.

At a certain point, sophisticated AI algorithms will start optimizing themselves to an ever greater degree—maybe even reaching superhuman levels of intelligence. Although AI is a vast industry, there is enough space for a number of products to fill various niche markets of this emerging technology in 2018.

12. Fidget Spinners

fidget spinner
“Fidget spinner” vs “Virtual reality”, Google Trends, June 5, 2017

Fidget spinners are taking over playgrounds. According to Forbes, fidget spinners touted to become the most viral retail product in 2017 and as of , 2017 Amazon’s best selling product list is dominated by these spinning gadgets. On 2018 they will still be on demand. The small toys have become the latest must have gadget. Fidget spinners have a rather surprising past. They were originally designed to help children with certain conditions like autism and ADHD deal with stress.

Fidget spinners only cost a couple of dollars, but some websites and e-commerce shops have started to charge a lot more as their popularity increases. Online videos showing off tricks have had millions of views. Until the next big thing in the playground, it looks like the fidget spinner will be around. We hope this is yet another of many untouched niche markets you will strive in.

Bestseller No. 1Bestseller No. 1Bestseller No. 1Bestseller No. 1Bestseller No. 1Bestseller No. 1
Fidget Spinner ADHD Anxiety Toys 5 Pack Stress Relief Reducer Spin for Adults Children Autism Fidgets Best EDC Hand Spinners Bearing Trispinner Finger Toy Focus Fidgeting Restless Tri-Spinner SCIONE
  • PACKAGE INCLUDED: 5 Fidget Spinner DIAMETER: 2.95 inches. Thickness: 0.31 inches.5 COLOR: Red / green / white / blue / black
  • HIGH SPEED HYBRID CERAMIC BALL in the center to ensure the smoothest rotation and consistency. 3 STEEL 608 COUNTERWEIGHT BEARING WEIGHTS to increase centripetal force and spin time. BEARINGS ARE...
  • ROUND CORNER AND SMOOTH SURFACE: Protect your fingers from scratching. NO REPAIR, OIL, MAINTENANCE NEEDED: Use the stress relief toys right out of box. GUARANTEE 1 MIN+ SPIN TIME: The Fidget will...
  • EASY TO USE: To spin the adhd fidget toys simply hold with one finger either side of the centre and then with your other hand spin. With practice the spinners can be used with one hand only. To use...
  • GREAT TOYS FOR FIDGET, ANXIETY, FOCUS, ADHD, AUTISM, QUITTING BAD HABITS: With a fidget spinner, you will be able to curb unwanted habits such as nail biting and smoking. Your boring time will pass...
Bestseller No. 2Bestseller No. 2Bestseller No. 2Bestseller No. 2Bestseller No. 2Bestseller No. 2
ATESSON Fidget Spinner Toy 4 to 10 Min Spins Ultra Durable Stainless Steel Bearing High Speed Precision Metal Material Hand Spinner Focus Anxiety Stress Relief Boredom Killing Time Toys Silver
  • Fidget spinner: 4-10 minute average spins great for fidgety hands,helps relieve stress.(The actual spin time will be affected by age and strength of users)
  • No big noise: Easy to carry, small, simple, discrete and fun, also effective for focus and deep thought with using this hand spinner
  • Great bearing: The fidget spinner use Stainless steel bearing, SLA technology, laser industrial molding technology. The body is made of aluminum metal material CNC with high quality, feel very good...
  • Hold hand spinner in one hand and use the other hand to spin it rapidly using small continuous strikes to keep it spinning indefinitely with practice
  • Xmas Gift for Kids & Adults: Not only a toys but also a pressure release. The best choice for kids Birthday gift stocking stuffers or Christmas gift.
  • Toy
SaleBestseller No. 3Bestseller No. 3Bestseller No. 3Bestseller No. 3Bestseller No. 3Bestseller No. 3
Fidget Spinners, Fidget Spinner Gifts for Adults and Kids, Stress Anxiety ADHD Relief Figets Toy, Metal Finger Hand Spinner Toys with Luminous Light, Spinner Absorb Solar Light then Release in Dark
  • Figets spinners need absorb 30 seconds and 60 seconds of light under the light conditions (sunlight, mobile phone rear light, etc.), then Release light in the dark
  • Rotation time is greater than 4 minutes, Silent bearing, sound less than 15 decibels
  • Stress-Relieving Toy release the nervous energy, Improve focus and help ADHD
  • EASY TO CARRY: It is simple, lightweight, pocket size and fun,INNÔPLUS Unique UFO Design, Best Gift for Your Families and Friends
  • We design all accessories are not sealed, they can be disassembled and assembled
  • Toy
  • Dongguan shuo ao hardware electronics co, LTD

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