L2 Report Identifies Key Components to a Successful Video Marketing Strategy

NEW YORK, NY — June 29, 2017. Digital benchmarking firm L2 Inc analyzed 60,000 videos and 293 video campaigns for 201 brands across activewear, auto, beauty, consumer electronics, CPG, fashion, financial services, retail, travel, and identified key components that brands must take into consideration when creating and distributing video marketing content for optimal impact. Despite the […]

FTC blows the whistle on ‘get-rich-quick’ scheme

WASHINGTON, DC — June 27, 2017. The U.S. Federal Trade Commission put a stop to a ‘get-rich-quick’ scheme that allegedly lured consumers with a supposedly personalized “Business Coaching Program”.  According to the FTC, defendants behind the alleged scam have agreed to be banned from selling shady investment products and settle Federal Trade Commission charges in a deceptive telemarketing scheme that took […]

E-commerce Market in Europe expected to reach €602 billion in 2017

European e-commerce sales is expected to reach €602 billion in 2017, a report from Ecommerce Foundation claims. According to the same report, e-commerce growth in Europe is declining (down by 7,63% since 2010), but remains strong, with 13.62% growth in 2017. “The ongoing strength of electronic commerce and industry innovation will fuel further growth in electronic payment […]

Top 5 Marketing Platforms to Reach Out to Social Media Influencers

Forget about Hollywood stars—nowadays, brands are going after social media celebrities for advertising campaigns. The rise of social media networks like Instagram, Snapchat, Facebook, YouTube, Twitter and Quora have birthed influencers with major followings and companies want to cash in on their popularity. Influencer marketing platforms such as Niche, TapInfluence or FameBit spotted a new trend […]

5 New Online Marketing Tools to Boost Your Sales Instantly

NEW YORK, NY — June 14, 2017. According to the latest report form Bluewolf, an IBM company, improving marketing maturity is one of the best ways companies can outperform their competition in 2017.  But this statement might be irrelevant to a majority of small and medium-sized enterprises (SMEs), that are not yet ready to implement cognitive, […]

Marketing platform Swell joins Shopify Plus Technology Partner Program

Boston, MA — June 14, 2017.  Swell, incentive marketing platform, headquartered in Boston,MA, has joined the Shopify Plus Technology Program to bring its high-performing loyalty, social media interactions, referral, and email capture programs to Shopify Plus merchants. The Shopify Plus Technology Partner Program was launched on June 8, 2017 to assist in the development of the next generation of retail […]

Report: Half of US consumers embrace cross-border shopping

Atlanta, GA — June 13, 2017.  A new customer experience study from UPS has found that 47% percent of U.S. consumers have made a purchase from an overseas merchant in 2017. 36% said they wanted unique products, not available on the domestic U.S. market, while most online shoppers cite lower overseas prices as a main incentive for making […]

Here’s How Artificial Intelligence Could Open Doors to a New Niche Market

LONDON,UK — June 9, 2017. Marketing theory has long recognized the impact of new technologies and developed the e-marketing and m-marketing domains. Now it’s time for it to go even further and to start sketching the r-marketing domain – the marketing theory of robot consumers, says Professor and Vice Rector for Academic Affairs and Research […]

A New Approach to Measuring How Brands Are Portrayed On Social Media

NEW YORK, NY — June 9, 2017. Scientists propose a “visual listening in” approach to measuring how brands are portrayed on social media, by mining visual content posted by users. With the rapidly growing amount of visual brand-related content consumers create on social media, images are a promising tools for marketers, designers and brand managers to track […]

Metail Finds Niche in the Virtual Fitting Room Market

LONDON,UK — June 7, 2017.  With the growing relevance of online transactions, retailers are exploring new ways in which they can overcome the challenges associated with selling nondigital products, such as clothing or eyewear, without customers having physical access to products. VR,AR and immersive fitting-room technologies can provide information about how a product fits a particular […]