One size doesn’t fit all: building the perfect influencer marketing strategy

Due to the relative lack of data on what specifically drives ROI in regards to influencer marketing, it can sometimes be difficult for brands to build the right influencer networks to push their products and services. Thanks to the recent L2 Intelligence Report: Influencers, the picture is a bit clearer. The main findings suggest that […]

How Augmented Reality is shaking up the product packaging industry

In the past few years, Augmented Reality has made huge strides in becoming more mainstream — Pokémon Go took the world by storm and brands like Sephora and Warby Parker successfully utilized it to market their products to consumers. Even more recently, Apple showed off its soon-to-be-released iPhone X, with its many built-in AR technologies, […]

How video ads on Facebook,Amazon and YouTube are taking over online advertising

In recent years, the biggest shift in the digital sphere has, without a doubt, been the domination of video across the internet. Digital video now accounts for 74 percent of all online traffic and over 55 percent of people watch online videos every day. Among the younger generations of consumers, online video — especially mobile — […]