One size doesn’t fit all: building the perfect influencer marketing strategy

Due to the relative lack of data on what specifically drives ROI in regards to influencer marketing, it can sometimes be difficult for brands to build the right influencer networks to push their products and services. Thanks to the recent L2 Intelligence Report: Influencers, the picture is a bit clearer. The main findings suggest that […]

7 marketing strategies behind Donald Trump’s success

Regardless of the politics surrounding the man, Donald Trump built a real estate empire and then, against almost all the odds, catapulted to the most powerful job in the world, thanks in large part to his exceptional ability to market his brand and himself. 1. There’s no such thing as bad publicity While it’s certainly […]

Top 10 marketing trends every marketer should follow in 2018

As technology marches forward and more and more of Generation Z and millennials come of age, establishing a greater foothold in the marketplace, brands will need to ditch much of marketing’s conventional wisdom and adapt to marketing trends that will dominate 2018. Brands who disregard recent innovations in social media, the internet, artificial intelligence, and […]

10 Influencer Marketing Tools to Amp Up Your Social Media Presence

July 31, 2017. Influencer marketing has grown at a staggering rate over the past few years and looks primed to become the primary marketing strategy for businesses, both large and small, as more and more companies look to build their brand reputation and stay competitive in the social media age. Nowadays, celebrities, Instagram stars, and […]

Costs Are Soaring: The Current State of Influencer Marketing In 2017

Influencers are charging more, but is it money well-spent? Influencer marketing is big business — and it’s only getting bigger. According to a survey by Tomoson, influencer marketing is the fastest growing online customer acquisition channel, and a survey by Linqia shows that 48% of marketers plan on increasing their influencer marketing budgets in 2017. […]

Top 5 Marketing Platforms to Reach Out to Social Media Influencers

Forget about Hollywood stars—nowadays, brands are going after social media celebrities for advertising campaigns. The rise of social media networks like Instagram, Snapchat, Facebook, YouTube, Twitter and Quora have birthed influencers with major followings and companies want to cash in on their popularity. Influencer marketing platforms such as Niche, TapInfluence or FameBit spotted a new trend […]