Instagram adds native payment options to app (for some users)
Exciting news: Instagram just added native payment features for some users, making it possible to make payments for…
Here’s how these 4 celebrity Instagram influencers soared to the top of their niche
The world of marketing has changed radically in the past decade with the rise and ubiquity of social…
One size doesn’t fit all: building the perfect influencer marketing strategy
Due to the relative lack of data on what specifically drives ROI in regards to influencer marketing, it…
Costs Are Soaring: The Current State of Influencer Marketing In 2017
Influencers are charging more, but is it money well-spent? Influencer marketing is big business — and it’s only…
Top 5 Marketing Platforms to Reach Out to Social Media Influencers
Forget about Hollywood stars—nowadays, brands are going after social media celebrities for advertising campaigns. The rise of social…
A New Approach to Measuring How Brands Are Portrayed On Social Media
NEW YORK, NY — June 9, 2017. Scientists propose a “visual listening in” approach to measuring how brands are…