Top 10 consumer product trends in October

Not surprisingly, October’s product trends have been dominated by inspirations from Halloween and the ultra-popular TV show Stranger Things as well as ongoing trends like mobile phone accessories, subscription services, and innovations in food packaging. Here are 10 most important product trends in October based on a multitude of resources including crowdfunding sites and trend […]

Mouthpieces that brush teeth in seconds take crowdfunding by storm

While it might not sound like a lot of wasted time when you initially think about it, brushing our teeth is just that, time that could be spent more productively if it weren’t so necessary. In step mouthpiece toothbrushes, the revolutionary devices making huge waves on crowdfunding sites like Indiegogo and Kickstarter. These toothbrushes utilize […]

The most relevant brands in 2017 and what marketers can learn from them

Connect us, entertain us, and inspire us. Brands that are able to do these three things effectively reign supreme when it comes to market relevance, according to the Prophet Brand Relevance Index. The report surveyed 13,500 Americans to rank 275 brands across 75 industries in order to discern what brands are the most relevant in […]

6 trending smartwatch technologies to keep an eye on in 2018

The smartwatch craze kicked off in 2015 with the release of the Apple Watch and since then, traditional Swiss wristwatch sales plummeted, while smartwatch sales topped $10 billion in 2017, a 17 percent growth over the previous year. Moreover, the smartwatch trend doesn’t look set to slow down anytime soon with sales forecasted to nearly double […]

How Augmented Reality is shaking up the product packaging industry

In the past few years, Augmented Reality has made huge strides in becoming more mainstream — Pokémon Go took the world by storm and brands like Sephora and Warby Parker successfully utilized it to market their products to consumers. Even more recently, Apple showed off its soon-to-be-released iPhone X, with its many built-in AR technologies, […]

4k camera Removu K1 a smash hit on Indiegogo

Removu K1, a handheld 4K camera with an integrated gimbal, LCD screen and 4 hours of recording, has raised more than $120,000 on crowdfunding website Indiegogo in less than 3 days. Removu K1 is a dream gadget for vloggers, amateur documentarians and selfie lovers. A new 4K self-stabilizing camera features an integrated 3-axis motorized stabilizer […]

Report: data, AI and the IoT will dominate the future of Ecommerce

From all recent indications, the future of e-commerce will undergo vast changes in the coming years.  Brands and retailers who want to succeed in this new landscape will need to turn to technology — specifically AI and the IoT — to learn about their customers and, in turn, build deep and lasting consumer relationships, according […]

Shopping trends: 72.1% of shoppers will turn to Amazon first this holiday season

The holiday season is fast approaching and a new survey reveals insights into how shoppers will hunt for products and what trends retailers should be aware of in order to capitalize on the end of the year retail boom. The study, commissioned by CPC Strategy and carried out by the independent research firm Survata, surveyed […]

Apple granted patent for convertible headphone earcups

Today Apple has been granted a patent that would allow it to manufacture headphones with circumaural to supra-aural convertible earcups. According to the patent application named “Circumaural to supra-aural convertible headphone earcups “, Apple’s latest invention improves on conventional headphones by providing headphone earcups that can be converted between over the ear (e.g., supra-aural) and around […]