10 Influencer Marketing Tools to Amp Up Your Social Media Presence
July 31, 2017. Influencer marketing has grown at a staggering rate over the past few years and looks…
Native Ads Resulting in Higher Brand Recognition and Click-through Rate,Study Finds
ANN ARBOR, MI — July 29, 2017. A study conducted by Associate Professor of Marketing Anocha Aribarg and…
Report: 87% of Brands Use Video, but Viewability and Implementation are Lacking
NEW YORK, NY — July 27, 2017. A new report on how brands are deploying videos on their sites…
As Amazon’s Advertising Platform Grows,Marketers and Brands Look to Make the Switch
SEATTLE, WA — July 23, 2017. Amazon Advertising Platform (AAP), which launched in 2014, is fast becoming a…
Niche marketing strategy is crucial for SMEs’ success, new study says
July 20, 2017 — According to a recent study, which examined a huge swath of literature on Small…
57% of U.S. consumer online spend is now made through Amazon
WASHINGTON, DC — July 17, 2017. The latest research by digital commerce consultancy firm, Salmon, has revealed that…
AI Chatbots: An Evolving Trend in Brand Marketing
LONDON,UK — July 16, 2017. Chatbots, software used to simulate text-based business-to-consumer conversations, have grown considerably smarter in…
Financial services brands fail to address millennials on social media
NEW YORK, NY — July 12, 2017. A report by L2 Inc, a business intelligence firm, has found that…
L2 Report Identifies Key Components to a Successful Video Marketing Strategy
NEW YORK, NY — June 29, 2017. Digital benchmarking firm L2 Inc analyzed 60,000 videos and 293 video campaigns…
FTC blows the whistle on ‘get-rich-quick’ scheme
WASHINGTON, DC — June 27, 2017. The U.S. Federal Trade Commission put a stop to a ‘get-rich-quick’ scheme that allegedly…