Amazon develops new AI that can predict the latest fashion trends

Amazon has developed a new AI system that will allow it to predict and potentially help shape the latest trends in fashion. The machine learning system, built by Amazon’s developers, will analyze social media posts and the limited information they offer — like clothing tags or labels — to determine what is fashionable or soon to […]

Artificial Intelligence’s impact on the future of digital marketing

The heart of digital marketing lies in managing different forms of online company presence – this can be achieved by reaching out to the target customers via the digital space, such as online advertising and social media marketing.  Nevertheless, technological innovation today changes so rapidly that many companies are struggling to keep up. AI is […]

Native Ads Resulting in Higher Brand Recognition and Click-through Rate,Study Finds

ANN ARBOR, MI — July 29, 2017.  A study conducted by Associate Professor of Marketing  Anocha Aribarg and Assistant Professor Eric Schwartz  at the University of Michigan,  found that Native ads can capture greater attention, resulting in higher brand recognition and click-through rate. Recent developments in regulatory and industry practice have raised questions regarding native advertising’s ethics […]

As Amazon’s Advertising Platform Grows,Marketers and Brands Look to Make the Switch

SEATTLE, WA — July 23, 2017. Amazon Advertising Platform (AAP), which launched in 2014, is fast becoming a viable and lucrative option for brands trying to promote and increase the sales of their products. Often overlooked by companies who focus their marketing dollars on conventional advertising platforms like Google and Facebook, Amazon Advertising Platform’s success […]

Financial services brands fail to address millennials on social media

NEW YORK, NY — July 12, 2017.  A report by L2 Inc, a business intelligence firm, has found that financial services brands have been slow to acknowledge the changing times and adapt their communication channels for the incoming generation of digital natives. According to the report, only 60 percent of leading wealth management companies have extended […]

Top 10 Insights on Future of Global Market for Plant-based Ice-creams

LONDON,UK — July 11, 2017. Future Market Insights’ recent report on the global market for plant-based ice-creams reveals the impact of lactose intolerance in creating a vast consumer base for such non-dairy products. Increasing population of lactose intolerant consumers is observed to be driving force for growing consumption of plant-based ice-creams. Moreover, higher protein content in […]

L2 Report Identifies Key Components to a Successful Video Marketing Strategy

NEW YORK, NY — June 29, 2017. Digital benchmarking firm L2 Inc analyzed 60,000 videos and 293 video campaigns for 201 brands across activewear, auto, beauty, consumer electronics, CPG, fashion, financial services, retail, travel, and identified key components that brands must take into consideration when creating and distributing video marketing content for optimal impact. Despite the […]

E-commerce Market in Europe expected to reach €602 billion in 2017

European e-commerce sales is expected to reach €602 billion in 2017, a report from Ecommerce Foundation claims. According to the same report, e-commerce growth in Europe is declining (down by 7,63% since 2010), but remains strong, with 13.62% growth in 2017. “The ongoing strength of electronic commerce and industry innovation will fuel further growth in electronic payment […]