“Delete Facebook” searches hit highest since 2012

With Facebook under heavy fire, people are leaving the platform. According to Business Insider, nearly 1 in 10 Americans deleted their Facebook account after the Mark Zuckerberg hearings. Even Zuckerberg himself claimed there was “no dramatic drop-off in users” since the Cambridge Analytica data-breach. Even though we cannot confirm the numbers from Business Insider, Google trend […]

With an eye on food & grocery sector, Alibaba buys stake in Sun Art Retail

In yet another bold move, the Chinese e-commerce conglomerate, Alibaba, invested $2.88 billion to buy 36.16% stake in Sun Art Retail which is a major offline retailer in China. In what can be seen as its latest strategic move, Alibaba puts into practice its new approach to retail marketing. According to the company, the group […]

Harnessing the Advantages of Artificial Intelligence (AI) in the Retail Sector

Artificial Intelligence has forever been the term that people associated with Hollywood movies. Today, with the latest discoveries in the field of Artificial Intelligence, its applications in various segments are taking all industries by storm and that includes the retail sector. Now, you either live with AI or you just ‘leave’ the ‘show’. AI is […]

5 pitch-perfect inclusive marketing advertisements

When you boil it down, marketing is first and foremost about demographics—or how to message your service or product to specific groups or audiences. But as our society becomes more open and inclusive, so should our marketing strategies. Inclusive marketing—a repudiation of the use of tired and lazy stereotypes to reach out to groups of […]

How Augmented Reality is shaking up the product packaging industry

In the past few years, Augmented Reality has made huge strides in becoming more mainstream — Pokémon Go took the world by storm and brands like Sephora and Warby Parker successfully utilized it to market their products to consumers. Even more recently, Apple showed off its soon-to-be-released iPhone X, with its many built-in AR technologies, […]

Starbucks teams up with Amazon Video Direct for Upstanders Season 2

Starbucks just announced that its original content series, Upstanders, will be returning October 10th for its second season. With new content partners Amazon Prime Video and Audible, Upstanders Season 2 features eleven stories, in video and audiobook form, about everyday Americans who are doing extraordinary and courageous things to create positive change in their communities. […]

Top 10 marketing trends every marketer should follow in 2018

As technology marches forward and more and more of Generation Z and millennials come of age, establishing a greater foothold in the marketplace, brands will need to ditch much of marketing’s conventional wisdom and adapt to marketing trends that will dominate 2018. Brands who disregard recent innovations in social media, the internet, artificial intelligence, and […]